What are the sales? Now many industries need salesmen. How can we do a good job in sales and make you have a good performance? It is inevitable to convince customers in the sales process, so some skills are needed to make customers make up their minds. What are the sales?
What are the sales words 1 1, assertion, confidence?
Salespeople can speak confidently in front of customers if they have enough commodity knowledge and accurate customer information. If you are not confident, you are unconvincing. Full of confidence,
Salespeople can make a clear and powerful ending at the end of the speech, thus giving the other party a clear message. For example, "I'm sure I can satisfy you." At this point, this language will make customers have some confidence in the goods you introduced.
2, repeat what you said, deepen the impression in the eyes of customers.
What the salesman said will not be 100% left in the other person's memory. And many times, even the emphasized part just passes through the other person's ear, leaving no trace of memory, which is difficult to do.
Therefore, it's best to repeat the important content you want to emphasize and explain it from different angles. In this way, customers will believe and deepen their impression of what they are talking about.
Remember: you should express your key points to each other from different angles and in different ways.
3. Be honest with each other and infect customers.
It is impossible to convince all customers only by relying on the fluent writing and rich knowledge of sales staff.
"Too talkative."
"Is this salesman credible?"
"Although this condition is very good, will it only be like this at first?"
Customers will have the above questions and anxieties. To eliminate anxiety and doubt, the most important thing is to be honest. Therefore, we must have confidence in the company, products, methods and ourselves. Attitude and language should show connotation, which will naturally infect each other.
4. Learn to be a good listener
In the process of sales, try to make customers talk as much as possible and turn themselves into listeners. We must be psychologically prepared to make customers feel that they are choosing and buying according to their own wishes. This method is a clever sales method.
Hard selling and boasting will only make customers feel unhappy. You must have an attitude of listening carefully to the other party's opinions. Don't interrupt the other party's speech in the middle and rush to speak by yourself. If necessary, you can skillfully echo the other party's speech, and sometimes you can ask questions appropriately in order to let the other party go on smoothly.
5. Use questioning skills to guide customers to answer.
Good negotiation skills should make the conversation customer-centric. In order to achieve this goal, you should ask questions. The quality of salespeople determines the method and effect of asking questions. Good salespeople will listen and ask questions. By asking clever questions, you can:
1) According to whether the customer has a conversation, you can guess the degree of concern;
2) According to the customer's answer, formulate the countermeasures for the next visit;
3) When the customer raises an objection, use "Why?" Start "How?" Ask questions to understand the reasons for their opposition, so as to know
What to do next.
4) It can create a conversation atmosphere and make people feel relaxed.
5) Make a good impression on each other and gain trust.
6. Borrow the words of people around customers
It will promote sales to lead customers' friends, subordinates and colleagues to our position or not to oppose our position through clever methods. Facts also show that letting them know your intentions and become your friends is of great help to the success of sales.
A good salesman will pay more attention to how to win over the friends of customers who happen to be present. If the people around him say "this house is good and worth it", there will be no problem.
On the contrary, if someone says, "Forget it." In this way, it's over. Therefore, ignoring the people present will not succeed.
7. Quote comments from other customers
Quoting other customers' words to prove the effect of goods is an extremely effective method. For example, "You are familiar with xx. I bought this product last month, and the response is good." It is not easy to convince the other party that the comments and attitudes of influential institutions or people who have a certain position in the eyes of customers are very convincing just by selling their own ideas.
8, with the help of favorable information.
Clever and accurate use of information that can prove your position. Generally speaking, after reading these related materials, customers will know more about the goods you sell. The information that sales people want to collect is not limited to the content provided by ordinary companies.
In addition, through the interview records, the contents of wholesalers, colleagues and related reports are also collected and sorted out accordingly, and they are used or copied to each other when introduced.
9. Speak in a clear tone.
A clear tone is an important basis for the other party to have a good impression on themselves. Honest people, quiet people try to be cheerful in sales work. Many famous comedians are funny people when they perform.
But in real life, it is not like the image on the stage. Therefore, the same is true for salespeople, who should maintain a professional attitude in front of customers and speak clearly.
10, without giving customers a chance to say "no"
X "Are you interested in this commodity?"
X "Can you make a decision now?"
Such a question will produce an unfavorable answer to the salesperson, and there will be silence because the conversation cannot continue.
√ "How do you feel about this product?"
√ "If you buy now, you can get a special gift?"
What is the sales language? 2 sales words.
Sales is the art of language. Extraordinary sales skills are actually extraordinary language art, which requires not only keen insight into people's hearts, but also the ability to express shocking customers' voices. A successful salesman can often spit lotus flowers.
Their language is like a pair of soft hands, which can touch the softest place in customers' hearts. Undoubtedly, the sale of every product needs not only the quality of the product itself as the basis, but also the language art injected into people's hearts to expand the territory!
Sales speech is applied to all fields, every corner of life, all kinds of people and all kinds of industry language communication skills. If you sell, you can fix your customers and let them follow you. This is a changeable tactic that can be used in sales.
But "psychological tactics" is the most fundamental force hidden behind all tactics. Everyone wants to win a lot of money in the cruel sales war, but not everyone can really understand the business strategy.
This book selects the most authoritative psychological speech method in the world, and combines the most interesting and close-to-life cases to let you see through the hearts of customers and help you win every battle in the market.
The importance of words
A successful salesman can often spit lotus flowers, and their language is like a pair of soft hands, which can touch the softest place in the customer's heart. Undoubtedly, the sale of every product needs not only quality as the basis, but also language art injected into people's hearts to expand the territory.
Achieved effect
Where are the real needs of customers?
The characteristics that customers care most about when buying products.
Questions that customers need to solve when purchasing products.
Deal with it quickly
First: Love your product.
Second: put your mind right, use the boss's mind to promote your products, and don't let customers feel that you are in a hurry to sign the bill while pursuing the transaction.
Third: Persist and persist, treat customers as your most familiar people at the highest level of sales, introduce them casually, and don't deliberately pursue skills!
What are the sales? 3 1. For salespeople, sales knowledge must be mastered. Sales without knowledge can only be regarded as speculation, and it is impossible to really appreciate the fun of sales.
2. A successful promotion activity is not an accidental story, but the result of learning, planning and applying the knowledge and skills of salespeople.
3. Sales promotion is the application of common sense, but only by applying these concepts that have been proved by practice to the activists can it produce results.
Before you make a big splash, you must be prepared for being boring.
5. The preparation and planning before promotion must not be ignored. Only if you are prepared can you win. Prepare sales tools, opening remarks, questions to ask, words to say and possible answers.
6. The joint efforts of full preparation in advance and on-site inspiration often lead to the disintegration of strong enemies and success.
7. The best salespeople are those who have the best attitude, the richest commodity knowledge and the most thoughtful service.
8. All materials, manuals and advertisements related to the company must be studied and memorized. At the same time, we should collect advertisements, promotional materials and brochures from competitors. Through discussion and analysis, we can know ourselves and take corresponding countermeasures.
9. Salespeople must read more books and magazines on economy and sales, especially reading newspapers every day to learn about national and social news and events and visit customers. This is often the best topic, and it will not appear ignorant and shallow.
10, the way to get orders starts with finding customers, and cultivating customers is more important than immediate sales. If we stop adding new customers and salespeople, there will be no source of success.
1 1. Transactions that are not easy for customers are bound to be harmful to salespeople. This is the most important business ethics.
12. When visiting customers, the principle that salespeople should follow is to grab a handful of sand even if it falls, which means salespeople can't go home empty-handed. Even if the promotion is not over, they should introduce you to a new customer.
13. Choose customers, measure customers' willingness and ability to buy, and don't waste time on people who are hesitant.
14, the important rule of strong first impression is to help others feel important. Being late means that I don't respect your time. There is no reason for being late. If you can't avoid being late, you must call and apologize before the appointed time, and then continue the unfinished sales promotion work.
16, sold to people who can make purchase decisions. If your sales partner has no right to say buy, you can't sell anything.
17, every salesperson should realize that only by focusing on customers can sales succeed.
18, approaching customers in a planned and natural way, making customers feel favorable and negotiating smoothly are the work and strategies that sales personnel must work hard to prepare in advance.
19. It is impossible for a salesperson to make a deal with every customer he visits. He should try to visit more customers to increase the percentage of transactions.
20. Know your customers, because they decide your performance.