He retired after the 1988 Seoul Olympics and entered the business world. The "Li-Ning" clothing and Jianlibao drinks named after him have sponsored various sports activities for many times, making great contributions to the development of sports. contribute. With reputations such as "genius", "prodigy", "giant in the gymnastics world" and "Chinese ace", he is one of the few athletes in the gymnastics world to receive such honors.
In more than ten years of gymnastics, Li Ning has won more than 100 medals.
Li Ning was born in Guangxi in 1963. He started practicing gymnastics at the age of 7, entered the national gymnastics team at the age of 17, and retired at the age of 26. Li Ning graduated from Peking University Law School with a bachelor's degree in law and an EMBA from Peking University Guanghua School of Management. In 1981, he won the men's floor exercise, pommel horse and rings championships at the World University Games. At the Sixth World Cup of Gymnastics in 1982, Li Ning won 6 of the 7 men's gold medals, creating a myth in the history of world gymnastics and being known as the "Prince of Gymnastics".
In 1984, in the 23rd Los Angeles Olympic Games, Li Ning won 3 gold medals, 2 silver medals and 1 bronze medal, nearly 1/5 of the total medals of the Chinese delegation. He also became the winner of the most medals in the Olympic Games. athletes. In 1985, he won the ring championship at the World Gymnastics Championships. In 1986, he won the men's individual all-around, floor exercise, and pommel horse championships at the Seventh World Cup Gymnastics... In his 17-year sports career, Li Ning won 106 gold medals in major domestic and foreign gymnastics competitions. In 1987, Li Ning became the only Asian member of the International Olympic Committee Athletes Commission. In 1999, Li Ning was selected as the "World's Best Athlete of the 20th Century" by the World Sports Journalists Association. His name was on the top of the sports world of the century together with 25 sports superstars such as Muhammad Ali, Pele, and Air Jordan.
After retiring in 1989, Li Ning joined Guangdong Jianlibao Group and founded the "Li Ning" sporting goods brand. Taking the opportunity of sponsoring the Chinese delegation at the 1990 Asian Games, Li Ning started the business of Li Ning, thus creating a It is the first brand management of sporting goods in China. In the 1992 Barcelona Olympics, "Li-Ning" was selected as the exclusive award-winning equipment for the Chinese sports delegation, thus ending the history of Chinese athletes wearing foreign sports brand clothing at the Olympics. After ten years of development, "Li Ning" has already become the number one brand of sporting goods in China. Now, Li Ning is leading his company to stride towards the goal of brand internationalization. At present, "Li Ning" has signed agency agreements with dealers in nine overseas countries and regions...
In the spirit of "origin" With the spirit of "for sports, for sports", Li Ning has been actively supporting sports at home and abroad. During the process of Beijing's Olympic bid, Li-Ning was an enthusiastic sponsor. After the successful bid, Li-Ning will continue to promote the development of China's sports industry. Li Ning is also very enthusiastic about public welfare undertakings.
In 1990, Li Ning Co., Ltd. started in Sanshui, Guangdong. Since its establishment, it has cooperated with the Chinese Olympic Committee to promote the development of Chinese sports through the sporting goods business and spared no effort to sponsor various events. In 1995, Li Ning Company became the leader in China's sporting goods industry. In 2005, Li Ning Company continued to maintain its leading position in the industry, with sales reaching a record high, and sprinting towards the goal of becoming a first-class international brand...
The professional attributes of products are the basis for competition in the sporting goods industry. Li Ning regards product research and development as a race to continuously create and refresh records. As early as 1998, the company established the first local company's product design and development center for clothing and shoes, becoming the first Chinese sporting goods company to develop independently. In 2004, Li-Ning Company cooperated with the Department of Human Movement Science of the Chinese University of Hong Kong to develop Li-Ning products. The mechanical properties of the sports shoes produced by the company are tested in sports biomechanics, a foot shape database of professional athletes is established, and data collection and analysis of professional sports characteristics are carried out to further improve the professionalism and comfort of the products. After fifteen years of exploration, Li Ning's products have developed from a single sportswear to multiple series such as sportswear, sports shoes, and sports accessories. In the near future, Li-Ning will strive to become a world-class brand and provide professional sports products to athletes and sports enthusiasts around the world. Because of this enthusiasm, Li Ning Company has the largest sporting goods distribution network in China. At the same time, Li Ning's international network is also constantly expanding and has now entered 23 countries and regions.
Behind every championship team, there must be an effective management method. The same is true for Li Ning Company. In practice and exploration, a set of strategic planning models and management systems suitable for itself have been formed, allowing the company's organizational operations to operate smoothly and strategic execution to be decisive and rapid. At present, Li Ning is establishing an information system nationwide with ERP as the starting point, comprehensively integrating product design, supply chain, channels, retail and other resources, developing e-commerce, and further improving operational efficiency and brand image.
“Promote China’s sports industry and let sports change our lives” is the original intention of Li Ning Company’s establishment. Li Ning Company never gives up any efforts to achieve this mission. Since supporting the Chinese sports delegation at the Beijing Asian Games in 1990, Li-Ning has invested heavily in sponsoring sports and created tens of thousands of jobs.
The unique corporate culture is the baton for every part of Li Ning Company to work closely together and strive forward, making all suppliers, dealers, and service providers partners, and allowing all employees to work together. Li Ning people believe that people have unlimited potential. Sports make people more confident, dare to perform, constantly explore potential and surpass themselves - we have this brand concept and have always put it into practice: in 1990, Li Ning became the first company to sponsor the Chinese sports delegation at the Asian Games. China's sporting goods company; in 1992, Li Ning Company provided award-winning equipment for the Chinese Olympic delegation and became the first Chinese sporting goods company to sponsor the Olympic Games; in 1993, Li Ning Company took the lead in establishing a franchise marketing system nationwide; in 1998, Li Ning Company The company took the lead in building China's first sportswear and shoe design and development center in Foshan, Guangdong; in 1999, Li Ning cooperated with SAP to introduce AFS clothing and shoe solutions, becoming China's first sporting goods company to implement ERP; In 2004, Li-Ning was successfully listed on the main board of the Hong Kong Stock Exchange, becoming the first Chinese sporting goods company to be listed overseas; in 2005, Li-Ning became the official partner of the NBA; in 2006, Li-Ning became the official market partner of ATP China.
Development History
In 1990, when Li Ning Sporting Goods Co., Ltd. was founded, it worked hand in hand with the Chinese Olympic Committee to promote the development of Chinese sports through the sporting goods business and spared no effort to sponsor various sports events. sporting events. In 1995, Li Ning Company became the leader in China's sporting goods industry. In 2004, Li Ning Company continued to maintain its leading position in the industry, with sales reaching a record high, and sprinting towards the goal of becoming a first-class international brand...
At the opening ceremony of the Beijing Olympic Games held on the evening of August 8, 2008, at the final In the exciting ignition session, as no one expected, the "Prince of Gymnastics" Li Ning lit up the main torch stand of the Beijing Olympic Games in the "Bird's Nest" of the National Stadium in a "trapeze" style. The moment the Olympic flame was lit, the whole audience burst into cheers. There was thunder and the atmosphere reached its climax.
The moment for the lighting of the main cauldron of the Beijing Olympic Games, which has been focused by global media, has finally arrived. After Xu Haifeng, Gao Min, Li Xiaoshuang, Zhan Xugang, Zhang Jun, Chen Zhong, and Sun Jinfang passed hand-to-hand, the appearance of "Prince of Gymnastics" Li Ning set off the climax of the entire venue. At this moment, the whole world's attention was focused At the National Stadium in Beijing, China, everyone focused on Li Ning.
Li Ning held the lit torch high in his hand, slowly rose into the air, and made a running posture, circling over the National Stadium. As he moved forward, a scroll of "Auspicious Clouds" slowly unfolded. And the Olympic flame was lit under the main cauldron tower. In an instant, fireworks and cheers merged into the strongest sound of the "Bird's Nest".