Character size, reference symbol, separation line, clear format, bold, font color, text position, paragraph spacing, line spacing, picture position.
The default font of WeChat backstage is Microsoft Yahei, which is not allowed to be modified (which is why my typesetting does not provide font modification).
In fact, Microsoft Yahei is an almost impeccable font in the eyes of many professional designers-sans serif, which is not tiring to read; Good compatibility, any device can be opened.
Wechat backstage provides 9 font sizes of 10px-36px, but we use 5 font sizes of 12px-20px most commonly. 10, 1 1px is too small to see clearly; 24 and 36px are basically only used in some special typesetting.
Setting the font size usually follows the following rules:
Title > Subtitle > Body > Notes
Generally speaking, if there are more words (1500 or more), we usually use 14px as the text size; if there are fewer words (1500 or less), the whole article is sparse, so we can use 16px as the text size, and so on.
In addition, don't use more than three fonts on the same screen.
Regarding fonts, WeChat also provides three processing methods: bold, italic and underline.
Bold style is usually used to make articles more eye-catching, such as bold titles, which can make them visually different from the text, attract attention and express the core ideas at the same time. Italics and underscores are very ugly to use in almost any situation.
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In color matching, there are the following points to pay attention to:
Don't be too clever.
Generally speaking, the brighter the color, the stronger the emotion conveyed. Whether it is positive or negative, too strong will oppress readers, so try to avoid using too bright and pure colors.
In addition, some colors are ugly or ugly, for example, can you see what I wrote?
Don't mix too much.
There should be no more than three colors in the same interface. If you have to, make sure the colors are as close and compatible as possible, and don't give people too strong visual conflict. For example, gray can be matched with almost any color without being abrupt.
Long-term unified style
A long-term and stable official WeChat account should generally choose a color as the theme color to enhance its brand recognition. For example, in xu teacher in the middle of the night, reddish brown is used as the theme color to highlight femininity; Professor Li, the copywriter, takes gold as the main color and looks like a high-end atmosphere; The "micro-interaction" of the official WeChat account uses the classic WeChat Green, highlighting that it is a brand about WeChat operation.
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Illustration is a part of the composition and content of the article.
Before reading this article, you need to think about a question: What is the purpose of your picture? Is it to adjust the typesetting and visual expression, or do you just think I should put a picture?
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Too dense line spacing will make readers' eyes trouble when changing lines. Generally speaking, within a reasonable range, the larger the line spacing, the easier it is to read.
The default line spacing of WeChat backstage is 1.0, and in some book publishing industries, the line spacing may even be as high as 2.25. In WeChat articles, we mostly use 1.5- 1.75 times line spacing.
Paragraph spacing should be greater than line spacing, which makes the article more layered. Inexperienced operators often leave a line between paragraphs in the form of carriage return, but in fact, a more elegant method is to set the paragraph leading distance to 15 and the paragraph trailing distance to 15.
In addition, the longest paragraph should not exceed one screen. Because there is not much text per line, try not to use the first line indentation.
Common special symbols
If you are careful enough, you will find a progress bar under each section of this article.
You will find more possibilities by using the WeChat editor iPaiban. Task occupation pit