If you are a representative of a publishing house, how do you build your own publishing house brand?

Clarify the main line of development and seek differentiated competitive advantage. Correctly locate the publishing direction, shape and strengthen the brand image of the publishing house. The important consumer groups in the publishing industry are those who have a certain educational level and can buy books repeatedly. The simplest and most effective choice to buy a book is to see which publishing house a book is published by. In China, People's Literature Publishing House and Writers Publishing House will definitely be the first choice to buy literary books, while Zhonghua Book Company and Shanghai Ancient Books Publishing Society are the first choice to buy ancient books.