2022 Shanghai Second Bookstore's Own Cultural and Creative Festival
Time:165438+1October 30th-65438+February 5th.
Venue: 3rd floor, Drama Store, Duoyun Academy, Wencun, Shanghai.
Address: No.398 Changle Road, Huangpu District, Shanghai
Event details
Cultural and creative products create and upgrade cultural resources and stationery by means of modern means, and produce high value-added products through the development and application of intellectual property rights. High-quality cultural and creative products have the value of cultural communication. Cultural and creative products are not only commodities, but also cultural benefits. At present, many bookstores and some publishing houses in Shanghai take the management of their own cultural and creative products as an important project, and have developed many cultural and creative products with cultural taste and economic value, which has changed the single pattern of cultural and creative products such as notebooks, cups and hats in the past. Enhance brand awareness and product sales through interesting and online celebrity cultural and creative products, meet readers' psychological needs and spiritual enjoyment through tangible cultural and creative products and intangible cultural services, and simultaneously enhance the marketing value of books. 165438+20221October 30th, the 2nd Shanghai Bookstore Self-owned Cultural and Creative Festival was launched on the third floor of Duoyun Academy and the drama shop, sponsored by Shanghai Book Publishing Industry Association and Shanghai United Book Exhibition Co., Ltd., Shanghai Yuanzhen Culture Media Co., Ltd. (Optical Space), Shanghai Century Duoyun Culture Development Co., Ltd., Shanghai Yuanzhen Culture Media Co., Ltd. (Optical Space), Shanghai Century Duoyun Culture Development Co., Ltd., Shanghai Baixin New Culture Supplies Co., Ltd., Co., Ltd. Organizer Reader (Shanghai) Cultural Creativity Co., Ltd., Shangtu Culture Communication (Shanghai) Co., Ltd., Shanghai Zhongshu Industry Co., Ltd., Shanghai Dooho Culture Development Co., Ltd., Eleven enterprises with independent creative products in the book industry, including Shanghai Yin Da Bookstore Co., Ltd., Shanghai Youyi Culture Media Co., Ltd. and Shanghai Book Co., Ltd., brought more than 700 creative products to the scene. Compared with the first session, there are more exhibitors and more cultural and creative products. Continuing the style of the first Wenchuang Festival, this year, we made a fuss about "new" and set up four theme areas on the spot, covering stationery, fashion clothes and life aesthetics. Fully meet the aesthetic needs of all kinds of people. Continue to organize the theme activity of "Sharing Meeting at 2 pm of Wenchuang Festival", and the theme of 6 featured new product promotion and sharing meetings in 6 days will be more diversified.
In the four major theme areas, "newcomers" inject vitality into the art festival. This year, the bookstore's own festivals are mainly "new". The four theme areas are: "Newcomer" is composed of new literary innovations by Shanghai Music Publishing House, Yin Da Bookstore and Yule Bookstore, which injects new vitality into the art festival; Readers Bookstore and Baixin Culture, two brands with a long history in the "eternal" region, have never stopped on the road of creative innovation. In the two major areas of "refreshing" and "creating new ideas", the cultural and creative achievements of six bookstores are presented in multiple categories and themes, waiting for readers to explore and discover on the spot.
At two o'clock in the afternoon, the themes of six sharing sessions in six days are more diversified. This cultural and creative festival maintains the tradition of sharing meetings at 2 pm every day, and the themes shared are more diversified. Shangtu Culture Communication (Shanghai) Co., Ltd. will share the creative design concept of the newly opened East Library of Shanghai Library this year, including a number of creative products designed by artists Bing Xu and EmilyFolyd, which have both visual aesthetic feeling and practical functions. The bookstore moved the new product launch conference of "Shu Series Sugar Fragrance" to the scene. The team showed the research and development ideas and processes of the bookstore's own cultural creation from four aspects: planning creativity, fragrance deployment, visual design and market channels. Shanghai Yuan Zhen Culture Media Co., Ltd. (Space of Light) analyzes the surrounding operation cases of "Xinhua Wenchuang" digital Wenchuang; Shanghai Century Duoyun Culture Development Co., Ltd. tells how to design cultural and creative products in combination with scenes; Secondly, the single bookstore discusses the construction of private community of bookstore products; Shanghai Music Publishing House shares the creation of music creative products and the process of testing the water market. Around the theme of cultural and creative design concept, scene creation, market development, digital cultural and creative peripheral operation and cross-brand private community construction, six "2 pm cultural and creative festival sharing sessions" were held for six days. Explore the innovation model and development boundary.