2. Competitive strategy: ① Zhonghua Book Company flaunts itself as a completely Japanese-run company under the banner of "textbook revolution", and at the same time, with the joint venture of companies run by China as the theme, it carries out state-owned inflammatory speculation through various channels, thus affecting people's psychology; (2) China people and commercial advertisements and speeches attack each other and flatter themselves; (3) Zhonghua Book Company is imitating the Commercial Press in many aspects, but there are innovations and improvements in imitation; (4) Reduce the price of books.
3. Consequences: Two-sided analysis. First, through mutual competition, enhance their respective capabilities and constantly improve innovation; Second, through price competition, both sides can't make ends meet.
4. Reason: Zhonghua Book Company and Commercial Press both regard each other as their biggest competitors. In order to consolidate its market position, we can only constantly optimize and create our own advantages.