One of the differences with graphic designers is that brand design is not only the identification design of vision, image and packaging, but also the integration and management of graphic design. Brand designers need to consider the core and values of brand design and the content of expression, which are relatively necessary.
Planning programming
kernel design
1, design is the tip of the iceberg, but it is very important! If we understand the brand as an iceberg. The cultural system, employee behavior, organizational structure, core technology and marketing methods of a brand or enterprise are the main body of this iceberg. Although hidden underwater, it is the most powerful support and motivation for brand development.
However, all this must be recognized by the public through a series of complete and effective visual design and brand promotion.
Think about how important design is!
2. Return to the original point and discover the essence of the project or product! Naoto fukasawa's sofa design principle tells us that the sofa is actually just a stool, regardless of the cushion, backrest and so on. Designers should think as simply as possible and design accordingly as needed.
Therefore, our advice is not to do anything in a hurry. Let's calm down and think about what is the most remarkable feature of this project or product, and what are their target customers and consumers.