First, people-oriented management allows the right people to do the right things.
Everyone has different characteristics, including personality, outlook on life, values, technical potential, knowledge potential, social potential, physical and mental endurance potential and so on. From the perspective of human resources, the employees of the company are screened to help them find jobs that suit their potential and give play to their strengths.
Second, advocate the concept of all-staff marketing.
The marketing performance of an enterprise is directly related to every employee, and every employee should have a sense of urgency. Enterprises have good benefits and employees can get benefits; On the contrary, if the enterprise crosses, everyone will be unemployed and have no guarantee of life. Therefore, it is suggested that employees should be strongly encouraged to attach importance to marketing, participate in marketing and serve marketing, give full play to their customer relationship or marketing methods, encourage everyone to go out and publicize the company's products, and try to attract group purchases or big customers.
Third, establish the concept of employee saving.
To do a good job, enterprises should not only improve efficiency, but also reduce expenses, establish a good habit of saving employees, such as 1, and accumulate paper written every day for secondary use for unimportant writing and daily office. This not only protects the environment, but also reduces office expenses. A box of A4 paper contains 10 packets of 250 yuan and 500 packets of paper. If each person uses 10 secondary paper every day, then 50 people will save 500 sheets a day, that is, a pack of paper 25 yuan will save 9 125 yuan a year. 2. Get into the habit of turning off the lights and computer screen, especially when eating at noon or going out for a long time, which can save a lot of electricity expenses for the company (generally, large companies require employees to do so).
Fourth, open rewards and punishments.
Although the incentive measures in place can not be said to be the driving force of employees' responsibility and intention, they are the most effective means. If employees are in a state of doing well, it is impossible for enterprises to achieve a grand blueprint for development. Company leaders should constantly criticize, criticize and encourage, and set a good example, because the power of example is infinite.
5. Clear the task standards and implement them effectively, so that employees can always treat their work with a negative attitude. The company doesn't understand any excuses about the failure of the task.
At present, the working status of most employees in the company still stays at? what do i got to do？ Consciousness stage, isn't it? What should I do? This concept leads to passive work and lack of creativity. And in the process of target implementation, if employees deviate from their work tasks or fail to achieve the expected results, do leaders understand excuses and reasons? So, in the process of target implementation, when can the target be completed? Who will accomplish this goal? To what extent? (The above are the steps we have taken so far), but what measures will the company take if we can't reach it? In the past, the company's tolerant attitude towards reasons and excuses will definitely make our employees slack off or lucky, thus forming a vicious circle.
If the atmosphere of responsibility is not strong enough, everyone will find reasons and excuses when they encounter problems, difficulties and unfinished work, and rarely analyze how much responsibility they should bear in this matter, what is the cause of the problem, what remedial measures they have and how to avoid them in the future. Only by treating the work with the attitude of the person in charge can our product quality and personnel quality be effectively improved, so the management of the company should understand the reasons and excuses, which leads to the weak sense of responsibility of employees.
Sixth, the summary of corporate culture is refined into several corporate spirits.
Corporate culture should be precipitated by time and experience, and there should be leaders to summarize and refine cultural ideas. Pat your head? Phenomenon, because the things summed up by a few people are lifeless and will not be understood and recognized by employees. It is not the responsibility or obligation of a department or even a leader to summarize and refine cultural concepts. This is a project that requires the participation of all employees and should be based on the extensive collection of employees' opinions.
New enterprises should establish enterprise values (as simple as a few words) and enterprise spirit (as simple as a few words), and other cultures should be the synthesis of their own business purposes, values and moral codes of conduct formed over the years, and must have the individuality of Acer Real Estate Company.
The above suggestions are for leaders' reference only.
Opinions and suggestions on the company (IV) For the long-term development of the company, the company can make breakthroughs in the following aspects:
1, talent introduction, retention and incentive.
2, the correct use of people, bold authorization, division of labor in place, clear responsibilities, no doubt about the use of people.
3. Carry out the system to the end and pay full attention to it. Specifically, it will be implemented from the following three aspects:
Establish and improve a series of rules and regulations of the company, publicize and promote, and cultivate employees' awareness;
Second, establish a perfect corporate culture, so that employees can truly take the company as their home, the company is employee-oriented, and employees and enterprises grow together.
Continuously improve and implement ISO9000 quality system, strengthen the control and management of all links from production to quality, and cultivate quality awareness, so as to reduce costs, eliminate quality hidden dangers, improve product qualification rate and improve efficiency.
4. Improve the employee welfare system and a series of systems, starting from the details, thinking of employees and implementing care.
5. Strengthen the training of grassroots cadres, distinguish functions and division of labor, and let management go deep into the grassroots.
6. Cultivate employees' awareness of innovation and economy.
The above are my thoughts, hoping to inspire the general manager, no matter good or bad, the purpose is to expect the company to develop better.
Opinions and suggestions on the company (V) Project introduction
Project name: unnamed
Location:
Land area: about 17 mu.
Development function: commercial and residential use.
Status of land use: the flat land has been demolished.
Developer: Second, the competition level of the real estate on the project site has changed greatly compared with before. First-tier cities have developed from selling environment to selling lifestyle, and second-and third-tier cities have developed from selling houses to selling environment. The competition level of real estate is getting higher and higher, and the degree of competition is becoming more and more intense. Therefore, if you want to do a good job in a project, you need to consider the project from a higher level. After a preliminary investigation of the project and the overall real estate market in the city, it is obvious that the market supply exceeds demand, and this project is difficult. Whether the pre-planning positioning is accurate is the key. Therefore, this project should not be rushed, and it needs careful consideration, otherwise it is very likely. One wrong move and you lose everything? .
Project advantage
Project disadvantage
Project opportunity point
Development ideas and strategic suggestions (1) To make the project influential, it is necessary to enhance the development purpose and significance of the project:
People's satisfaction: providing consumers with a beautiful living environment.
Boss satisfaction: while satisfying the development profit, cultivate talents for the enterprise.
Satisfaction of the elderly (government): creating value for the government and the city, adding a beautiful landscape for the city and adding a model project for the government. (2) Resource integration strategy integrates excellent resources such as planning, planning and design, marketing and advertising in developed real estate areas to serve the project. (3) Innovative strategies are used for the development mode, product design and promotion of innovative projects. (4) The guiding strategy must guide the market in all directions, not cater to the market. We should use and integrate all kinds of superior resources to create products that customers have unexpected but subconscious needs in their minds and improve their quality of life. Third, the purpose of the entrusted work: marketing planning Marketing planning is divided into pre-planning and promotion planning. Pre-planning is mainly to provide feasible advice on the overall planning and design of the project, so that the project can better adapt to the market and meet the needs of consumers under certain conditions; Promotion planning is to provide the most attractive packaging for the project, and use effective publicity means to make the project popular once it is launched. (The above marketing plan will be submitted to the entrusting party in writing) IV. Marketing plan. Work function
Project profile (1) Project location and basic data (2) Project status and basic information.
General situation of urban area and its economic development (1) Geographical location, natural environment, population, history and culture (2) Main economic indicators (3) Comprehensive review.
Overview of the property market in the project area (1) Distribution and consumption characteristics of communities around the project (2) Present situation of property development around the project (3) Comprehensive review.
Analysis of project competitiveness (1) Main competitive advantages (2) Main competitive disadvantages (3) Main opportunities (4) Main risks of the project.
Evaluation and suggestions on the preliminary planning and design scheme (1) Evaluation on the preliminary planning and design scheme (2) Suggestions for improvement on the preliminary planning and design scheme.
Customer group positioning of the project (1) economic background and cultural background of the target customer (2) special preference of the target customer for the property (3) division of the focus of the target customer (core, focus and uncertainty).
Market positioning of the project (1) function positioning (2) grade positioning.
Price positioning (1) market comparative pricing (2) income reduction pricing (rental value regression)
The packaging strategy of the project (1) hardware aspect (2) software aspect.
Sales fund recovery plan (1) overall sales target and fund recovery (2) phased sales plan and fund recovery.
Determination of the time and method of entering the market (1) Selection of the time of entering the market (2) Best way of entering the market.
Promotion strategy (1) Overall goal of advertising (2) Brand promotion strategy (3) Advertising theme (selling point) (4) Target customer group of advertising (5) Advertising implementation and media selection (6) Promotion expense budget.
Suggestions on property management
Sales staff training plan
On-site guidance of sales work V. Working time marketing planning report shall be completed within 20 working days after the formal contract is signed (calculated by 5 working days per week). Working expenses of intransitive verbs: RMB ten thousand Yuan only, which shall be paid by the entrusting party in two installments, with 60% paid within three days after the signing of the contract, and when the formal written marketing plan report is submitted. (Note: We do not provide invoices for the above expenses)