The marketing course of Jinan University is comprehensive, covering all aspects of marketing. Including marketing theory, market research methods, consumer behavior, brand management, advertising communication, sales management and so on. These courses aim at cultivating students with solid theoretical foundation and practical ability to adapt to the ever-changing market environment.
Jinan University has a strong faculty. There are a group of professors and associate professors who have profound attainments in the field of marketing, and their teaching and research work enjoys a high reputation at home and abroad. Students studying here can not only gain rich knowledge and experience, but also get their guidance and help.
The practical teaching content of marketing specialty in Jinan University is rich. The school has established cooperative relations with a number of enterprises, providing students with rich internship and employment opportunities. Students can learn about the operation mode and management mode of enterprises through practice, and improve their practical ability and employment competitiveness.
The academic resources of Jinan University include disciplines, scientific research platforms, academic journals and library resources.
1. Discipline: There are many disciplines in Jinan University, covering many fields such as literature, science, engineering, management, law, economics, teaching, arts and sports. The school has a first-class faculty and a high-level scientific research team.
2. Scientific research platform: Jinan University has a series of scientific research platforms, including State Key Laboratory, National Engineering Research Center and Postdoctoral Research Center. These platforms provide high-quality scientific research environment and conditions for teachers and students.
3. Academic journals: The school has a variety of academic journals covering various disciplines. These journals provide a platform for scholars to publish research results and exchange academic views.
4. Library resources: Jinan University Library is an important part of the school's academic resources, with rich paper books and electronic resources. The library provides advanced retrieval system and academic database, which provides strong support for the study and research of teachers and students.