Introduction: Analysis report is a relatively common style of writing. There are market analysis reports, industry analysis reports, economic situation analysis reports, social issues analysis reports, etc.
Part 1: Analysis report template
Foreword
Principles and ideas:
Market research and marketing are two aspects of marketing steps, the two are interrelated and indispensable. The former collects relevant market data through detailed market surveys and uses scientific methods to analyze it, so as to accurately grasp the supply and demand situation of the macro market and regional markets, deeply understand the impact of national political and economic policies on the real estate market, and scientifically predict market trends. Competitors and competition forms ultimately determine accurate and reasonable market positioning; while the latter solves specific measures in marketing based on the former’s research results—market positioning—such as price strategy, sales strategy, advertising strategy, and promotion methods. Combination strategies, etc.
In short, the former is the foundation, and the latter is the logical conclusion of the former.
System and method:
The market research report will be launched from both macro and micro levels. The macro aspect includes: macroeconomic situation, industrial policy guidance, real estate project development and sales, The stage and specific characteristics of the product itself and marketing; micro aspects include: the natural, economic and human conditions of the area where the project is located, and the supply and demand analysis of the regional market.
Part 1: Macro-regional analysis
1. Regional socio-economic development status
1. Regional overview (online information or Bureau of Statistics)
(1) Geographical location (location, area under jurisdiction, area, urban area)
(2) City nature and status (city’s history, culture, important position)
(3) City scale (urban land size, population size)
(4) Overall urban layout (urban pattern, included districts, planning direction, prominent features)
2. Overview of regional economic development (data source: Bureau of Statistics)
2. Location analysis
1. Project regional location and natural overview
(1) Project location Regional overview (where the project is located in the larger region, what status it occupies, and what role it plays) Attached: Project plot location map
(2) Regional location (specific location, land occupation and location of the project) Advantages)
(3) Regional landscape conditions (landscape of the area where the project is located)
2. Analysis of the connection between the project and the city’s main business districts and employment areas
( 1) Traffic conditions in the area where the project is located (expressways, trunk roads, secondary trunk roads, and branch roads around the project; bus lines around the project; bus routes and time from the project to the city center)
( 2) Distribution of main business districts and employment areas and their relationship with the project
A. CBD (Central Business District) (distance and time between location and project)
B. CRD (Central Business District) (Distance and time between location and project)
C. CID (Technology and Business Central District) (Distance and time between location and project)
D. Analyze the relationship between the project and the above-mentioned areas
3. The impact of urban planning on project development
(1) Overview of the overall regional planning
(2) Planning around the project Overview
(3) Impact of planning on the project
III. Regional analysis conclusion
1. Economic development, per capita income and expenditure consumption
< p> 2. Location advantages and disadvantages of the project3. Transportation advantages and disadvantages of the project
4. Analysis of the impact of large-scale planning and small planning around the project on the project
Part II: Market Analysis of Regional Real Estate
1. Development Status of Regional Residential (Commercial) Market
1. Review and Overview of the Development of Regional Residential (Commercial) Market< /p>
(1) Starting and rising period (time, first batch of masterpieces, product characteristics)
(2) Stable development period (time, masterpieces, product characteristics, demand conditions)
(3) Integration and improvement period (time, representative market, products and strategic concepts, demand conditions)
2. Analysis of regional residential (commercial) market supply and demand in recent years
( 1) Market supply (construction area and growth in recent years) (data source: Real Estate Development Office)
(2) Market demand (sales area and growth in recent years, total sales) ( Data source: Real Estate Development Office)
(3) Price changes (prices and increases of various types of real estate projects: affordable housing, multi-story residences, high-rise residences, villas, high-end apartments, office buildings, commercial buildings ) (Data source: Bureau of Statistics)
3. Development characteristics of the regional residential (commercial) market
(1) The government has strong management and control over the market (relevant real estate policies and regional The introduction and role of real estate policies)
(2) The market system is gradually improving (mainly including the emergence of multi-level housing supply and the development of second-hand housing)
(3) Market hot spots are moving towards scale (The emergence of large-scale markets, the improvement of supporting facilities, and the planning and design of communities)
(4) The process of eliminating the weak and retaining the strong among real estate companies is accelerating (the entry of foreign developers and the status of existing developers) and analysis)
(5) Others
4. Regional residential (commercial) market pattern (divide the city into several regional versions based on market conditions, and then analyze based on the version )
Example: Eastern Edition Express (development background: regional conditions, transportation, supporting facilities, planning; property characteristics: the authenticity of the properties in this sector; sales situation: price, delivery, grade, sales rate )
2. Real estate characteristics of the area where the project is located
This part should be covered in the previous section analysis, and then the specific representative projects currently sold in the area should be analyzed to provide the basis for this project. Provide evidence.
1. Overview of residential (commercial) projects in the area where the project is located
Part III: Analysis of project conditions
1. Analysis of the conditions of the project land itself
1. Geographical location (on site)
2. Geological conditions (the developer provides survey reports and Feng Shui conditions)
3. Land area and its east line map (the developer provides Provided)
4. Current status of seven connections and one leveling (on site, communication with developers)
2. Analysis of the surrounding environment of the project
1. All aspects of the land Environment (buildings, pollution status, close-up views, distant views, and visual coverage)
2. List of historical and cultural landscapes within the appropriate radius of the plot (indicate the vehicle distance from the project plot)
3. Living conditions of the project land: living conditions in surrounding communities
4. Residential conditions around the project
5. Peripheral conditions of the project
3. Traffic conditions on the land
1. Vertical and horizontal map of Zhouda municipal road network
2. Initial status, frequency and long-term planning of surrounding bus systems
3. Roads directly into the land Traffic conditions
IV. Analysis of public supporting facilities near the project
1. Shopping malls (shopping malls, supermarkets, wet markets)
2. Culture and education (kindergarten) Daycare, primary school, middle school, university library and quality)
3. Medical care (hospitals, pharmacies and quality at all levels)
4. Finance (various banks)
5. Post offices, offices
6. Entertainment and catering (sports and fitness, singing and dancing, catering)
5. The surrounding area has become a community situation
1. Neighborhood Community map
2. Residential strata of each building and community
3. Community planning, price, etc.
6. Project condition analysis conclusion
Part IV Market Research Conclusion
1. From the perspective of regional market development
1. Real estate development trend
2. Supply and demand relationship< /p>
3. Regional development strength
4. Main competition points and product trends of market products
2. From the perspective of market analysis in the area where the project is located
1. Judging from the scale of project development
2. Regional project types and main house types
3. Judging from the sales situation in the area where the project is located: off-plan sales rate, Existing home sales rate and selling price
4. From the perspective of customers, the main customer groups
5. From the perspective of project marketing and promotion, comprehensive evaluation
3. From the survey and analysis of the regional market
1. The age, education level, family structure, family income, region, and occupation of the customers who choose to buy houses in the region
2. Potential customers’ ability to accept regional housing prices
3. From the perspective of potential customers’ choice of apartment area
Part 2: Financial analysis report template
1. Basic situation
1. Historical evolution. The company's paid-in capital is 10,000 yuan, of which: 10,000 yuan, accounting for 93.43%; 10,000 yuan, accounting for 5.75%; 10,000 yuan, accounting for 0.82%.
2. Business scope and main business situation: Our company is mainly responsible for other businesses. Product output in the first half of the year:
3. The company’s organizational structure (1). The organizational structure of the company headquarters is based on the actual situation of the company. The company is streamlined and efficient, ensuring smooth information and timely transmission, and reducing management links and management levels. , the principle of reducing management costs, the current organizational structure of the enterprise is as follows:
4. Functions of the Finance Department and responsibilities of each position
(1) Functions of the Finance Department (omitted) < /p>
(2) Personnel and division of labor in the Finance Department. There are X persons in the Finance Department, X persons as deputy general manager and director of the Finance Department, There are X deputy directors and X accountants of the Cost and Price Department.
(3) Responsibilities of each position in the Finance Department (omitted)
2. Main accounting policies and tax policies
1. Main accounting policies The company implements the "Enterprise According to the "Accounting Standards", "Enterprise Accounting System" and its supplementary provisions, the accounting year is from January 1st to December 31st, the recording currency is RMB, and the accrual basis principle is used to account for the company's business. Bad debt provisions are accrued at 0.5% of the closing balance of accounts receivable; inventories are accounted for on a perpetual inventory basis; long-term investments are accounted for using the equity method; depreciation of fixed assets is accrued based on the average life method; borrowing costs are recognized on an accrual basis; Revenues and expenses are recognized on an accrual basis; costs are carried forward using the first-in, first-out method.
2. Main tax policies
(1) Main tax types and tax rates Main tax types and tax rates: value-added tax 17%, corporate income tax 33%, real estate tax 1, 2%, land Use tax is X yuan/square meter, and urban construction tax is X% of the value-added tax payable.
(2) Enjoy preferential tax policies, and the fixed asset investment and purchase of domestic equipment in the axle technical transformation project can be deducted from corporate income tax.
3. Financial management system and internal control system
(1) Financial management system (omitted)
(2) Internal control system
< p> 1. Internal Accounting Control Standards - Monetary Funds2. Internal Accounting Control Standards - Procurement and Payment
3. Material Management System
4 , Finished product management system
5. Several regulations on strengthening financial cost management
4. Balance sheet analysis
1. Asset item analysis
(1), Bank Deposits" Analysis of bank deposits at the end of the period is XX70,000 yuan, of which margin is Analyze the balance of accounts receivable: X million yuan at the beginning of the period, X million yuan at the end of the period, the balance composition: X million yuan less than one year, X million yuan more than one year, less than two years, X million yuan more than two years, less than three years, X million yuan more than three years X million yuan. The expected recovery amount is X million yuan.
(3) Analysis of "Other receivables" The balance of other receivables: X million yuan at the beginning of the period, and the balance composition at the end of the period: one year. Less than X million yuan, more than one year but less than X million yuan, more than three years X million yuan, the expected recovery amount is X million yuan
(4) "Advance payment" (none)
p>(5) "Inventory" analysis period-end composition: raw materials X million yuan, low-value consumables X million yuan, work-in-progress X million yuan, inventory goods The value of consumables is RMB X million, work-in-progress is RMB X million, and goods in stock are RMB
(6) "Long-term debt investment" (none)
(7) "Long-term equity investment" analysis of investment in XXXX Co., Ltd., with a book balance of X million yuan.
p>
Part 3: Test analysis report template
1) Introduction
1.1 Purpose of writing
Explain the specific preparation of this test analysis report Purpose, indicating the expected reading range.
1.2 Background
Description:
a. The name of the software system being tested;
b. The task proposer, developer, user and computing center where the software is installed should point out the possible differences between the test environment and the actual operating environment and the impact of these differences on the test results.
1. 3 Definitions
List the definitions of specialized terms used in this document and the original phrases of the foreign initials
1. 4 References
List the reference materials to be used, such as:
a. The approved mission statement or contract for this project, and the approval document from the superior authority;
b. Other published documents belonging to this project;
c. Documents and materials cited throughout this document, including the software development standards to be used. List the titles, document numbers, publication dates and publishing units of these documents, and indicate the sources from which these documents can be obtained.
2) Test summary
Use a table to list the identifier of each test and its test content, and indicate the actual test work content and the pre-designed test plan The difference between the content and the reason for the change.
3) Test results and findings
3. 1 Test 1 (identifier) ??
Output the dynamic output actually obtained in this test (including internally generated Compare the data output) results with the requirements for dynamic output and state the findings.
3.2 Test 2 (Identifier) ??
Use something similar to this report L. 3. The test results and findings of item 2 and subsequent test items are given in the form of item 1.
4) Conclusion on software functions
4.1 Function 1 (identifier) ??
4.1.1 Capability
Briefly describe the function, describe the software capabilities designed to meet this function and the capabilities that have been confirmed by one or more tests.
Restrictions 4, 1, 2
Describe the range of test data values ??(including dynamic data and static data), and list the limitations of the software during the test for this function. Detected defects and limitations.
4.2 Function 2 (Identifier) ??
Give the test conclusion of item 2 and subsequent functions in a manner similar to 4.1 of this report.
5) Analysis summary
5.1 Capability
State the capabilities of the software that have been confirmed by testing. If testing is conducted to verify the achievement of one or more specific performance requirements, a comparison of the test results in this regard with the requirements should be provided and any possible differences between the test environment and the actual operating environment identified as affecting capabilities. The impact of testing.
5.2 Defects and Limitations
State the software defects and limitations confirmed by testing, explain the impact of each defect and limitation on software performance, and explain all measured performance defects cumulative and total impacts.
5.3 Suggestions
Propose improvement suggestions for each defect, such as:
a. Modification methods that can be adopted for each modification;
b. The urgency of each modification;
c. Estimated workload for each modification;
d. The person responsible for each modification.
5. 4 Evaluation
Indicate whether the development of the software has achieved the intended goals and whether it can be delivered for use.
6) Test resource consumption
Summarize the resource consumption data of the test work, such as the number of staff levels, machine time consumption, etc.