Fitzgerald
Management is an art, not a technology. Because there is no standard answer to management, it is difficult for you to stand on the shoulders of others and achieve something. Every manager needs to start from his own endowment to manage the team and business.
Managers need to keep learning, so as to master two diametrically opposite thinking. Only in this way can we grow into excellent managers in complex and changeable times.
Therefore, Zhan Lujun has prepared 10 a good book and lesson on management thinking for you to help you better cultivate "internal management skills".
Intuition versus rationality
At the same time, improve system 1 and system 2 to improve self-thinking ability.
0 1
Xu's intuition pump in intensive reading class
Intuition pump is a magical thinking tool, which can transform complex problems into problems that can be judged by intuition, making problems easy to solve and quick to solve. It is a tool of higher-order thinking and the ideological basis for establishing higher-order thinking. As Wan Weigang, a popular science writer, said, "After reading this book, your thinking level will be irreversibly improved".
In order to take you through this book, we specially invited Professor Xu from the School of Philosophy of Fudan University. He will take you to appreciate this rare brain-burning masterpiece in interesting language and master the high-order thinking of solving big problems.
02
Shen Huawei is a model thinking intensive reading class.
Model is the secret of making data speak, which will help us climb the chain from data to information to knowledge to wisdom. The book Model Thinking explains 24 models, from linear regression to random walk, from game theory to cooperation, covering all aspects of study, work and life-these interesting models can turn anyone into a genius.
Reading this book for you is Mr. Shen Huawei, a researcher at Institute of Computing, Chinese Academy of Sciences. His daily job is to play with various models. He will help you understand the practical significance behind various mathematical models from the simple to the deep, and practice teaching you to apply models in your work and life with rich cases and scenes.
Marketing and innovation
Marketing and innovation are two major functions of enterprises.
03
General Liang's book list course for future marketers
If sales are about a product or an idea, then the goal of marketing is to influence people, so marketing is also a way of thinking that every manager should master. The book list course for future marketers is not a traditional brand marketing theory course, but a theoretical knowledge that you may often use in practical work, but has not been "righted" by the industry. These "non-mainstream" knowledge is a compulsory course for future marketers, which will enable you to seize opportunities and influence others when the wind blows.
In this course, brand consultant Liang always divides this thinking system into six quadrants, namely: strategic thinking, public opinion relationship, design language, story structure, price setting and data decision. By helping you sort out your thinking logic, I can help you build your own thinking system and let you internalize other people's knowledge into your own.
04
Lin Tan anti-common sense intensive reading course
In today's rapidly changing and highly complex society, traditional common sense can't make you stand out from the crowd and achieve something. The network thinking in anti-common sense brings a new perspective, summarizes four misunderstandings of common sense and three dividends brought by anti-common sense. In the final analysis, anti-common sense is a cognitive revolution imposed by human beings in information civilization.
The essential job of Lin Tan, the reading supervisor of the anti-common sense intensive reading class, is to be an entrepreneurial tutor. Entrepreneurs need to face a lot of uncertainties every day. His job is to help entrepreneurs play their innovative advantages and transcend common sense to discover the essence of business.
Replication and research
To be excellent, you can't do without self-recovery and learning from others' experience.
05
Tan Hao's intensive reading course of principle
Over the past 40 years, Dario, the founder of bridgewater, has constantly reflected on his personal and work experience, sorted out more than 500 principles and formed the book Principles. If you want to establish your own principles and maintain the ability to combine knowledge with practice, then learn them quickly. This is not to help you add an App, but to upgrade our underlying operating system to help you accelerate the pace of evolution. With the accumulation of time, just like snowballing, your advantage becomes more and more obvious.
In the principle intensive reading class, Mr. Tan Hao, a famous investor and founder of Peter Qi Ming Asset Management Company, will introduce you to the twelve rings of personal and organizational evolution and the 36 fulcrum principles under them. He will help you master the gold mine of Daglio Thought through 45 lectures.
06
A Collection of Poor Charlie in Feng Intensive Reading Class
Warren Buffett said: "Munger made me evolve from an orangutan to a human at an extraordinary speed." Before the publication of Poor Charlie, people always thought it was Buffett's modest words. After reading this book, people are more and more aware of Munger's greatness.
We ordinary people can learn at least three things from him. First of all, his scientific wealth view made Buffett learn to buy high-growth enterprises at the right price, which made Berkshire's legendary investment performance. The second is his outlook on life. Like the ancient literati in China, he cultivated his mind internally and benefited the society externally. The third is his thirst for knowledge. He is studious and knowledgeable, and always has insight into the essence of the problem from many angles. His learning and thinking methods are discussed.
However, Poor Charlie's Collection still lacks in content system, so we specially invite Mr. Shu Taifeng, a partner of chongyang investment, to take you through Munger in 20 classes and start your cognitive upgrade journey of wealth and life with Munger's eight mental thinking methods.
Communication and speech
Excellent communication skills are indispensable both internally and externally.
07
THOC Coach Team "Partner Coach" Intensive Reading Class
The workplace needs good cooperation and communication skills. In the traditional management mode, it is often a pyramid management mode in which superiors ask subordinates to execute orders by means of command, command and control. However, no one likes to be managed. The book "Partner Coach" puts forward the model of "transformation coach" within the organization, which realizes decentralized management by asking questions, influencing and setting examples, and better promotes the up-and-down parallel relationship and cross-departmental cooperation.
The ace coach team includes Pan, Chen, Zheng Jieyu and four coaches, with a cumulative coaching career of more than 50 years. From a practical point of view, the four teachers have reorganized the curriculum framework, as well as the curriculum cases, practical methods, experience sharing and practical exercises in each class, so that you can not only know, but also do.
08
Chen Intensive Reading Class "The Secret of TED Speech"
The secret of TED talk is a lecture guide book, which aims to reveal The Secret Behind's successful speech. It advocates a dramatic interpretation of the speech and attaches importance to the checklist before the speech. Therefore, compared with other lectures, the content is more comprehensive and more operational.
In this intensive reading class, Mr. Chen, a famous corporate executive coach, will use coaching thinking to teach you how to use speeches in interpersonal communication. Self-feedback of learning effect by using pronunciation; Build confidence in mental growth with speeches. Let the speech become your advantage in the workplace, and easily create a high-quality speech.
Dynamics and mechanism
Excellent enterprises know how to find a balance between change and system.
09
Intensive reading class of the fifth discipline in autumn
Peter, a professor at MIT? Shengji clearly put forward the concept of "learning organization" in the book The Fifth Discipline, emphasizing that engaging in a discipline means becoming a lifelong learner.
The initial intention of establishing a learning organization is to cope with change, and systematic thinking is a holistic, dynamic and developmental perspective to look at the organization and its environment. Systematic thinking provides a thinking platform, which can integrate the other four disciplines into a whole, thus improving the organization's ability to cope with change. Mr. Qiu, Chairman and Chief Expert of China Learning Organization Promotion Alliance, will take you to read this classic which is a must-read for business. The lecture 13 will help you master the ability of systematic thinking.
10
Xiao Nan, encourage excellent enterprises to learn.
Recruiting people is expensive, but employing people is difficult. How do enterprises become bigger and stronger? Why does the turnover rate of the team remain high? Why does every employee, department and company exceed KPI, but the bonus is still not enough? What can we do to make the team "make a hole" and work hard? This may be a management problem that plagues many executives.
Mr. Xiao Nan, a senior human capital management expert and former human resources executive of investment banks such as Goldman Sachs and CICC, summed up the "one body and two wings" incentive management framework of excellent enterprises based on years of human capital management experience, including an idea subject that pays attention to PMT thinking mode, as well as five financial dimensions and three non-financial dimensions. This course will help managers realize the paradigm shift of incentive management, let enterprises jump out of the incentive trap and realize sustainable incentives.
If you have any questions about the self-taught/adult-taught examination, don't know the contents of the test sites for self-taught/adult-taught examination, and don't know the local policies for self-taught/adult-taught examination, click on Mr. official website at the bottom to get the review materials for free: /xl/