The possibility of resuming classes in March is low. What should the education and training industry do?

As the new coronavirus epidemic spreads, schools are closing, children are on vacation, and teachers do not have to go to work. Some off-campus education and training institutions are suffering terribly. On one hand, there is rent pressure, and on the other hand, there is a policy of temporarily not being able to resume work. If nothing is done, can they survive until the epidemic is over? Is it really true that there has been no harvest these past few months? I think if I were the owner of a training institution, I would definitely not sit back and wait for death like this.

First, develop online students. Don’t students stop studying when they don’t leave home? Of course not. Children cannot fall behind in their studies. This is the aspiration of every parent. Nowadays, many training institutions will ask their teachers to record teaching videos or hold live broadcast courses. This method allows students who have paid fees before to continue their previous courses without being refunded. They can also develop online members and sell online courses. This can be sold online as a product for training institutions. In this way, students can take classes at home, which is beneficial to both the institution and the students.

2. Organize activities and promote sales. During the epidemic, it is impossible to start classes, but the epidemic will end one day. It is just a matter of time. It is better to carry out promotional activities and sell membership cards during this period. The discounts should be larger, so that we can compete for the market after the epidemic is over. . Imagine that after the epidemic is over, various educational institutions will spring up like mushrooms after a rain. If we start organizing activities and promotions at that time, the competition will be much fiercer. It is better to start promotions during the epidemic while everyone is shut down. . Most parents also know that the epidemic will end sooner or later. At that time, education and training will still be as prosperous as before, and those parents who urgently need it will still take advantage of the discount and buy it in time.

In short, educational institutions are absolutely not allowed to open face-to-face courses casually during the epidemic. Even one-on-one courses are not conducive to fighting the epidemic. Therefore, practitioners and operators in the education and training industry should take action quickly. Use your brain to organize online classes and discount promotions.