1. Red has special significance in China culture. It represents auspiciousness, prosperity and enthusiasm, and is considered to bring good luck and prosperity. These characteristics are consistent with China Shipping Real Estate as a company with deep domestic background.
2. Red is highly recognizable in logo. Can produce a strong visual impact, so that the logo of China Shipping Real Estate stands out among many brand logos, thereby enhancing brand recognition.
As a multinational company, China Shipping Real Estate covers the whole world. As an internationally recognized color, red has a high degree of versatility, which helps to improve the international reputation of China Shipping Real Estate.
4. The logo design of China Shipping Real Estate is quite satisfactory, and the text part is the brand name "China Shipping Real Estate" in the form of calligraphy font. At first glance, there may be only the letter "B" in the logo, but in fact, the red icon on the outer ring covers the three English letters "C, O and B", which is the abbreviation of the English letters of China Overseas Building and also reflects the company's international vision.
The above are possible reasons, and the specific reasons need to be answered by insiders.