"Sea" comes from Wen Zhiming, one of the four great talents in the south of the Yangtze River, and "Er" is written by Wang Xizhi, a calligrapher in the Eastern Jin Dynasty.
In 2005, Haier Group introduced a new character symbol Haier, which consists of Chinese characters Haier and Haier's Chinese Pinyin. Compared with the original logo, the new logo continues the brand culture formed by Haier in the past 20 years. At the same time, the new design emphasizes the sense of the times, and each stroke of pinyin is more concise than before. ***9 strokes: [a] Minus one bend, which means that Haier people look for the target and don't look back, [r] Minus one. It means that Haier is standing at a new starting point, which is to overcome itself, break the balance, start over and strive for greater development.
Haier logo is an independently designed font, and EffraMedium font is commonly used in English introduced in it.