Hubei Longwanghen Fishing Tackle Group is a three-yuan comprehensive industrial group led by fishing bait and fishing gear, real estate and agricultural industrialization. The group currently has nearly 200 registered employees and total assets of 200 million yuan. In 2009, the group's total output value was 150 million yuan.
The parent company, Hubei Longwanghen Fishing Bait Co., Ltd., was founded in 1993. It is a well-known fishing gear enterprise in China and a professional company. It produces fishing bait, fish attractants and various fishing tackle, and is known as the "pioneer and leader in China's fishing bait industry". The group company was established in 2007 and has jurisdiction over the Fishing Gear Division, the Real Estate Division, and the Agricultural Industrialization Division. It owns Hubei Longwanghen Fishing Bait Co., Ltd., Hubei Ewang Fishing Tackle Co., Ltd., Hubei Jiutouniao Professional Fishing Bait Co., Ltd., Hubei Renchang Four independent subsidiaries including Real Estate Development Co., Ltd., as well as institutions such as Northern Branch (Hebei), Southern Branch (Guangzhou), Ecological Fishing Research Park, Dragon King Hen Fishing School and Fishing Club.
Zhou Wenping, chairman and general manager of the group company, is currently a member of the Standing Committee of the Fourth Xiaogan Municipal Committee of the Chinese People’s Political Consultative Conference, a member of the Hubei Provincial Youth Federation, a director of the Fishing Tackle Branch of the China Cultural, Educational and Sporting Goods Association, and a vice chairman of the Hubei Provincial Fishing Association. He holds social positions such as chairman of the Municipal Fishing Association, vice president of the Xiaogan Individual and Private Economy Association, director of the Xiaogan Charity Federation, and director of the Hubei Hard-tipped Calligraphers Association.
Since its establishment, the company has worked closely with scientific research institutes such as the Fisheries College of Huazhong Agricultural University, specializing in the production of fish bait, fish attractants and various fishing tackle, and has independently developed and put into the market three brands. , more than a thousand kinds of fishing supplies through four channels, and some products are exported to South Korea and Southeast Asia. The company has self-operated import and export rights and can act as an agent for the import and export of various fishing tackle products. It can also provide processing, customization and directional development services for foreign merchants, and act as an agent for well-known foreign brands. Due to its contribution to the manufacture of bait and fishing gear and the promotion of mass fishing sports, the Dragon King Hen brand has been awarded honorary titles such as "China's Famous Fishing Tackle Brand", "Hubei Province Famous Trademark", "Hubei Famous Brand Product" and other honorary titles. It has become the Hubei Province's leading brand in recent years. The only fishing tackle company (fishing gear products) to win this honor. The Renchang Hanlinyuan boutique real estate developed by Renchang Real Estate Company was also rated as the "Xiaogan City Construction Project Xiaotian Cup Award (High Quality Model)" project.
In just over ten years, the group has achieved considerable development, and Longwanghen has also grown into a well-known brand in the Chinese fishing gear industry. In September 2007, Longwanghen Group Company re-strategized based on market demand and its own actual conditions, and successively established Hubei Ewang Fishing Tackle Company, Hubei Jiutouniao Professional Fishing Bait Company, Hubei Renchang Real Estate Co., Ltd. and other subsidiaries. Ewang Company is committed to building a professional franchise chain direct sales organization in China's fishing gear industry. It has successfully developed hundreds of chain franchise stores, direct sales, and specialty stores at home and abroad. It is still continuing to absorb and develop chain stores; Jiutounia Company relies on Longwanghen With the economic and technical strength of the industrial cluster, it has introduced advanced foreign technology and formed an alliance with the Fisheries College of Huazhong Agricultural University to specialize in the production of high-end fishing bait; Renchang Real Estate Company, on the premise of ensuring the realization of the group company's strategic goals of bait and fishing gear, adheres to the principle of "benevolent people make fine workmanship" " has entered the real estate industry with its unique concept, and now has the second-level qualification for real estate development, becoming a bright new star in the real estate industry in Xiaogan and Hubei Province. At the same time, the group company's agricultural industrialization and agricultural product deep processing projects are currently being promoted with initial results.
Longwanghen Group actively participates in and advocates social and cultural activities, and has hosted, undertook and sponsored more than 1,000 fishing competitions of various types. In particular, it has successfully held four consecutive "Longwanghen Cup" National Fishing Grand Prix and has developed Become a national key well-known brand event in the industry. On the occasion of the 60th birthday of the People's Republic of China in 2009, the Group held the first Dragon King's Hat Fishing Cultural Festival and the fourth "Dragon King's Hat" Cup National Fishing Grand Prix Finals in Xiaogan, Hubei Province, combining fishing competitions with fishing culture and fishing industry forums , held a net-casting fishing performance, a river release, a fishing treasure show, a national photography and Gyutuo calligraphy and painting evaluation exhibition, the "Dragon King Hate" Cup finals, a summit forum and other activities, which created a very big impact in the industry and the public. influence.
While focusing on business development, Longwanghen Group has been enthusiastic about public welfare undertakings for many years. It has donated tens of thousands of yuan worth of living facilities, office supplies and other materials to a certain unit of the People's Liberation Army in Xiao, and has made long-term free donations. Poor mountain people, poor primary and secondary school students, college students, and welfare institutions in the old revolutionary areas gave priority to absorbing laid-off workers for re-employment in the company, and quickly organized donations after the 5.12 Wenchuan earthquake... According to incomplete statistics, over the years, Longwanghen Group has made great contributions in earthquake relief, disaster relief, *** has donated millions of dollars in support of army building, poverty alleviation, student and teaching assistance, construction of new socialist countryside, and assistance to old revolutionary areas. With years of continuous loving actions and a high sense of social responsibility, Longwang Henren practices the corporate culture of "ruling the company with filial piety" and "repaying society".
The long road to Xiongguan is really like iron, but now we are crossing it from the beginning. In 2010, Longwanghen Group followed the trend, strived for innovation, and strived to further expand and strengthen the group's traditional industries. In terms of the development strategy of the Fishing Tackle Division, a new channel reform structure of "three brands and four channels" has been implemented, integrating the three brands of Dragon King Hen, Ewang, and Nine-Headed Bird into Dragon King Hen's first agent, Dragon King Hen's second agent, and Dragon King Hen's second agent. The four channel models of Ewang direct sales franchise and Nine-headed Bird agency have been comprehensively optimized, striving to achieve a comprehensive win-win situation for Longwanghen Group and various channel partners at a higher level. In terms of the development of real estate and agricultural industrialization, we have also formulated a long-term coordinated development strategy to strive for greater achievements and achieve the steady, rapid and comprehensive development of Longwanghen Group.