1. The temperament of the text itself:
The word "temperament" is not only used to describe people, but also the corresponding font itself exists. Every character has different temperament, such as "beating", "ploughing", "thinking" and "setting". All the characters are alone or with different characters.
2. Font recognition:
Recognition is very important for font design. When you deal with those vertical and horizontal points, you should consider whether the font you designed can be recognized in the eyes of others, whether the words in this group are somewhat similar, and whether the information will be inaccurate and lead to misunderstanding. For example, "noon" and "cow", "thousand" and "dry" and so on, all of which need careful consideration.
3. Selection of font form (characters):
With the meaning and identifiability of fonts, the next thing to consider is the choice of font forms, whether to use flat or slender, or even calligraphy or comics. The choice of this step can not be ignored, because these forms bring people different feelings: flat-steady, slender and powerful-the thinnest calligraphy-tradition and culture.
Note: the characteristics of the above four forms are just routines, usually corresponding to each other in design and processing, and the boundaries are not so clear!
4. Font center of gravity control:
These points have all been mentioned above. What is considered here is the center of gravity control of this group of fonts, which is to control the center of gravity of this group of fonts in the middle, up or down, and even some of them are left or right in the design, in order to achieve overall balance or achieve a dynamic aesthetic feeling! This step is more conducive to the development of stroke changes in the future!