The logo design concept of the Winter Olympics is: the emblem of the Beijing 2022 Winter Olympics uses the artistic form of China's calligraphy, combines the rich oriental cultural heritage with the international modern style, presents the new image and dream of China in the new era, conveys China's unremitting efforts and beautiful pursuit to run the Beijing Winter Olympics well and realize the goal of "300 million people participating in the ice and snow sports", realizes the dream of a strong sports country, promotes the development of the world ice and snow sports, and makes new contributions to the international Olympic movement in the new era. In the selection of specific elements, the upper part of the figure shows the shape of the skater, and the lower part shows the heroic attitude of the skier. The dance lines in the middle are smooth and rhythmic, representing the rolling hills, stadiums, snow slides and festive ribbons in the venue, adding a festive visual feeling to the emblem and symbolizing that the Beijing Winter Olympics will be held during the Spring Festival in China. The seal "Beijing 2022" font also draws lessons from the characteristics of China's calligraphy and paper-cutting, which enhances the cultural connotation and expressive force of the font, and also embodies the sense of integrity and unity with the emblem graphics. The emblem of Beijing 2022 Winter Olympics is mainly composed of three parts: emblem graphics, text symbols and Olympic rings. The design of the emblem is divided into three parts: the upper part, the lower part and the middle part. The main body is like a freehand cursive script of the Chinese character "Winter" with different gradient colors, which integrates abstract slideways, ice and snow movements and calligraphy, and the two points below the word "Winter" merge into 2022.
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