Ma Xiong. According to a search on the official website of Xijiu, the packaging of Xijiu was designed by Mr. Ma Xiong, an older generation of art and design leader in Guizhou Province. The word "Xijiu" was inscribed by Mr. Chen Heng'an, a famous calligrapher who is over seventy years old. The outer packaging uses a bright red top-down gradient color as the background color.