Relevant design ideas for public welfare poster design
1. Overall grasp
Public welfare posters must first be grasped from the overall perspective. The colors must be bright and give people a visual impact. Achieve the desired publicity and influence. The overall design of the screen must be simple and clear, and the layout must be reasonable. If a design work, especially a design work that spreads concepts, cannot explore exciting ideological connotations, it will certainly not be considered a superior work. Public welfare posters with deep thinking actually come from the designer's careful perception of ordinary life, thinking about the concepts, values, aesthetics, and creative philosophy that life brings.
The value effect of the application of serialized style in the theme creation of public welfare posters not only makes the theme ideas gain emotional resonance through repetition, but also enables all information elements to obtain a complete and unified visual perception, that is, On the one hand, it is a complete unity of theme and idea: the ideas of sub-subjects derived from the central theme must be subordinated to the theme; on the other hand, it is a complete unity of constituent elements: the inner unity of text and language style, the main image of the advertising screen Internal unity, internal unity of the overall advertising layout design style, etc.
2. Color design
If the main color of the poster is black, it will have a profound and alert effect. The use of color can intuitively tell people that this set of posters is a serious and rigorous theme. , and then paired with bright or deep colors, you can achieve different effects of contrast or fusion. Different effects will also have different artistic expression effects. If the brightness contrast method is used, I hope it can highlight the theme I want to express to warn the world. Another advantage of light and dark contrast is that the contrast effect is strong, giving people a comfortable and impressive visual experience. Such a processing method can better depict the theme and achieve an artistic conception effect. It can be seen that the grasp and application of color are also key factors in the success of posters. Therefore, the design of poster color is very important.
In the information age
Public welfare posters provide designers with unlimited creative space in this diversified design field, and have also become disseminators of modern design culture and concepts. I hope that designers can learn from other works to create works of their own inspiration. How to match poster colors Poster design color matching scheme
Poster design color matching
1. Colorless matching
The so-called colorless matching refers to black and gray , white and three-color matching, this color matching method has fewer opportunities in daily life. Because the lack of color matching presents a more dull and lifeless feeling. Therefore, colorless color matching is a weaker color matching method. However, the sense of value expressed is classified in the high-end range, and it is more suitable to be used on higher-priced products such as high-end clothing, boutiques, jewelry, and automobiles. It is used for avant-garde and extreme products.
2. Achromatic color matching
Choose any color to match with black, gray, or white, which is called achromatic color matching. When you can't find a suitable color combination, you can consider using black, gray, and white, because this color matching method is the most solid, complete, and unquestionable color matching method. Combining black, gray and white can easily lead to advanced color matching:
3. Similar color matching
The color matching method of matching similar colors with each other is the so-called similar color matching.
Contrast colors
Color matching is to use contrasting colors to match, composed of
three primary colors
(red, yellow, blue)
Triangle
The three vertices of the triangle mix colors with each other and the contrasting color matching method gives people an avant-garde, bright, cheerful and popular feeling. Suitable for young people waiting in the restaurant.
4. Color matching of chroma
Color matching with the same color is a color matching dominated by chroma. For example: the color matching of the three primary colors is a high chroma color matching, pink with purple , it is eye-catching
Color matching
It belongs to the color matching of medium chroma. The color matching of chroma is a very lively and flexible color matching method.
5. Brown color matching method:
Coffee color is the easiest color to match among all colors, so the brown color matching method is specially introduced here. The color matching method can be dark brown with light brown, light brown with dark brown, or with red, orange, yellow, or with black or gray.
If the white is combined with blue-black, black-purple and dark coffee, it is a chromatic color match, suitable for tea art
restaurants, etc.
Color matching skills in poster design:
1. Use one color. This refers to selecting a color first, and then adjusting the transparency or
saturation
(to put it more simply, it means making the color lighter or darker) to produce a new color. for posters. This looks unified in color and layered.
2. Use two colors. First select a color, and then choose its contrasting color to make the entire page colorful but not dazzling.
3. Use a color system. Simply put, it is to use a color that feels like light blue, light yellow, light green; or earthy yellow, earthy gray, earthy blue. The method of determining color varies from person to person.
4. Use black and one color. For example, bright red fonts with black borders feel very "popular". In short,
Poster design can determine the warm and cold colors according to the theme of your poster design. For example, for office type, choose some cool colors, which are more capable and concise; for festival type, choose warm colors and bright colors. How to use color matching in poster design
How to use color matching in poster design? Here I will share with you some poster color matching skills to help you design a poster that is more in line with the poster theme. 1. Color matching Before designing posters, you must first consider color matching according to the characteristics of the product. For example: for food posters, you should choose colors with a more warm hue, which can better highlight the temptation of food. This combination will be very attractive to the design crowd and can highlight the characteristics of the food. 2. The typesetting of text is also crucial to the choice of font style. We can choose most font styles. For example, calligraphy, English, etc. are easier to identify, and printed fonts are diverse and beautiful, so when matching, you can adjust the text spacing, character spacing, and font color. Different line spacing and font color will affect the overall look. Beauty. 3. Pictures In e-commerce, pictures are also a large part of the design of a website. We can process images in the following two aspects.