By the same token, the Forbidden City takes cultural and creative goods as the carrier, and integrates traditional elements into contemporary life with the help of modern marketing methods such as the Internet and fan economy, catering to the new cultural needs under the background of consumption upgrading. For example, a thousand miles of rivers and mountains, which is well known to the audience in the National Treasure program, was innovated by the design of the Forbidden City system, and cultural and creative products such as turquoise landscape necklaces, art table mats, round fans, badges and scarves were derived.
The industry believes that consumers' consumption behavior of cultural and creative products is an emotional fermentation of culture or scene. When consumers consume products, what they want to take away is actually a cultural experience, and one-time consumption has become a long-term experiential consumption.
Jing Junmei said that while the material life is rich, ordinary people pay more attention to the aesthetics of daily life and expect traditional culture to enter their own vision. This requires both professional cultural creativity and the design and emotional support behind the products. Jing Junmei said that non-profit organizations such as museums have limited human and material resources and are mainly used in professional research fields. The sustainable development of cultural and creative industries needs to actively explore the win-win model of product authorization and multi-party cooperation. Source: People's Network