Font customization and coke can customization are not only the sense of ceremony that Coca-Cola gives to the brand itself, but also the sense of ceremony that Coca-Cola gives to consumers. People will share the sense of ritual given by brand customization from customized fonts and cans, so they are willing to pay for this sense of ritual.
In the long history of the Chinese nation for more than 6000 years, the origin of lettering is synchronous with the formation of ancient Chinese characters. But it has always been an affiliated art of calligraphy, and it also declined when feudal rule collapsed.