1. Sample website construction project planning letter
1. Overview of the resources of xx Village
xx Village is located in the south of xx County, xx Province, 10 kilometers southeast of the county. , is the seat of the xx Town People's Government and the xx Village Committee. The Huanxiang River flows through the village and is a treasure land with spiritual mountains and clear water. The long historical and cultural accumulation and unique geographical location have endowed xx with rich rural tourism resources. However, the resource development of xx is currently in its infancy.
1. Biological resources
2. Water resources
xx River: xx River flows through xx Village and originates from xx Village in the south of xx County, within the territory of the village 700 meters long. The xx River is a river that flows from east to west, which is also the origin of its name. Artificial Lakes: There are two artificial lakes in the village used for fish farming. There is now a larger artificial lake used for fishing and sightseeing. Tourists can also experience fishing while sightseeing.
2. Project premise
Our country is a country with ancient culture. For others, our country is a mysterious and colorful ancient civilization. Such a mysterious oriental city contains a lot of material and spiritual culture waiting for people to discover. The development and utilization of these cultures have created the development of tourism, so the tourism industry contains huge business opportunities.
3. Project Introduction
This project aims to propose a new tourism concept, better develop available resources into new concepts in tourism projects, and continuously develop new resources. as a new tourism project. Through the promotion of this tourism project, it has attracted the attention of people at home and abroad, mainly in Europe and the United States, and supplemented by domestic promotion. Finally, profits from tourism projects were realized.
IV. Project Realization
1. Plan Proposal
The prerequisite for developing tourism projects is to have reliable tourism resources. In the face of strong competition in the tourism industry, there is It is necessary to introduce some new tourism concepts and develop new tourism projects to deal with strong competitors in the tourism industry. The traditional tourism concept is a kind of visit-based tourism that relies on existing real-life resources. This traditional tourism concept is relatively easy to implement, but it also has certain flaws. For example, it cannot attract crowds and will only make people feel like they are here for a visit. That's enough, nothing new. Even the best tourist attractions will make people lose interest due to monotonous tours. It is impossible to achieve secondary promotion of tourism among the crowd. (For example, when someone asks someone who has traveled to a certain place how they feel, that person may say: This place is just like that, there is nothing interesting.) This will waste the utilization value of an attraction resource in a tourism company.
Add folk culture, such as various ethnic customs, science and culture, etc. to the existing real-life tourism resources. We have currently integrated Chinese medicine culture into the tourism industry, aiming to take advantage of the mystery of Chinese medicine in the hearts of people in the world, promote it so that the world will be familiar with and understand Chinese medicine, and can personally experience the magical functions of Chinese medicine during tourism. We advocate the diversified development of the tourism industry, and temporarily use the existing traditional Chinese medicine and tourism to develop. In the future development, we will continue to innovate more projects combined with tourism, so that the company's projects will continue to mature.
2. Project application
When we apply the project to reality, we can consider the promotion space of the project, because traditional Chinese medicine has always been regarded as an ancient and mysterious medicine in the West. Science, using the mystery and popularity of traditional Chinese medicine in the West, to attract more people. Combining it with my country's rich real-life tourism resources will definitely bring unexpected results to the company.
3. Prerequisites for implementation
The creation of a project must consume a lot of brainpower, and the realization of a project requires a combination of brainpower and physical strength. Having a strong project The premise is to have a team of good quality, unity and cooperation. They undertake different tasks throughout the project implementation process. Because projects are realized in different ways, they also play different roles in the entire process.
4. Implementation approach
There are two ways to implement it: one is to realize the project in a single and step-by-step manner, using the roles played by each department in the project to provide support for every aspect of the project. Work hard to realize the steps, from domestic, publicity, to foreign countries, and gradually realize them. This approach is relatively simple, easy to organize, and easy to allocate the personnel needed for each step and position. The disadvantage is that there is no available utilization space, and it is impossible for every link to require so many people to work at the same time, which wastes human resources, increases the company's expenses, and takes a long time to implement the project. In order to avoid long project development cycles and unnecessary waste of human resources, we can adopt a multi-step simultaneous implementation plan. For example: when doing overseas promotion, we can first promote the projects our company has done through the Internet and the detailed introduction and development of the projects. business, then collect customer information, and use customer messages and feedback to understand what customers need more in this project. At the same time, the follow-up development of the project is carried out domestically, and more attractive project proliferation business is done by using the information collected from the Internet. In this way, a two-pronged approach, combining the inside and the outside, can achieve twice the result with half the effort. It not only reduces the project development cycle, but also reduces the development cost.
2. Website construction project planning letter sample
1. Purpose of the event
Through the promotion of this campus activity, young people aged 18 to 25 years old The consumer groups and potential consumer groups in this campus market segment have all-round contact with the company's products for the first time, and can further understand the company's products and the services provided by the company, so that the company's products can have a high reputation in the campus market in the shortest time. Brand awareness and better brand reputation.
For companies that hope to make a difference in this area, they must conduct in-depth research and analysis of the campus market, understand and grasp the consumption characteristics of students, and analyze their consumption habits. For example, they are more susceptible to being influenced by their friends around them. Their consumption concepts have not yet been fully developed and they have certain sensibilities, etc., and they cannot rely on their experience and subjective assumptions in the mass market to make marketing decisions.
3. Preparations before the event
1. The project department
mainly starts the entire planning process of the event, and the planner completes the detailed planning document Do writing work and make arrangements for the activities of various departments.
2. Propaganda Department
(1) Poster promotion: Recruit two students with strong painting and calligraphy skills as publicity personnel. The publicity personnel must make them as soon as possible Posters meet with students to ensure the timeliness of publicity.
(2) Activity promotion: Recruit five students with certain eloquence and social skills to carry out a product promotion activity, use colorful activity content to attract students' attention, and distribute leaflets.
(3) Online publicity: Enter the school’s BBS and Tieba, etc., and promote it by publishing comments and posts.
IV. Campus Lectures
Campus lectures are proposed by Shanda Hongdong, China’s number one campus media. Campus lectures are a form of teaching activities in which teachers teach students interesting scientific facts or new developments related to the subject from time to time to expand their knowledge. The lecturer teaches students certain aspects of knowledge and skills, or improves certain aspects. An open and semi-open form of learning about abilities and mentality.
5. Effect evaluation
Through this campus activity promotion, the company's products can successfully enter the university campus market. It has greatly improved the popularity of the company's products among college students, deeply rooted in the hearts of the people, and established a good company image. In addition, the domestic market of the company's products has been expanded, the market share has been greatly improved, and it has a relatively stable market share in the university campus market. At the same time, sales volume has greatly increased, and profits have grown rapidly on the original basis.
3. Website construction project planning document sample
The 21st century is an information age. The Internet has brought enterprises into the global information highway, allowing corporate information to reach every corner of the world through the Internet.
Enterprises publish their latest business information through the Internet for global retrieval, in order to promote their own enterprises, promote their products, promote their services, fully display their corporate image, and communicate, promote and cooperate with all walks of life through the Internet , while looking for supply sources and new customers through the Internet. Many companies have found opportunities on the Internet and created brilliance. Instead of looking at the fish in the abyss, it is better to retreat and build a net. Are you ready?
1. Why should enterprises build their own websites?
First of all, from a sales point of view, the Internet can reduce the intermediate links in transactions and reduce costs. The corporate website can also be expanded into an online sales and pre-sales and after-sales consulting service center.
Secondly, companies have opened information consultation online, with dedicated personnel on duty to provide information services. Can establish practical, topical or individual information exchange channels with external parties. Customers can contact the company via email or BBS, and can also express their opinions. In this way, customers can have a comprehensive and objective understanding of the company and its services and products. And because it is a direct conversation, it has the effect of enhancing feelings.
Furthermore, through their own websites, they are advertisements. Some companies build their own web pages online, or open their own websites to collect corporate information and categorize it into columns for easy browsing. Previous page 1 2 Next page