Second, calligraphy and painting with the content of revealing the essence of business ethics or merchant principles, such as honesty wins the world, business ethics rewards credibility, honesty wins the world, honesty promotes industry, "words must be done, actions must be fruitful", and being kind to others.
Third, it can not only inspire self-cultivation, but also set off the master's elegant calligraphy and painting, such as heaven rewards diligence, generosity and virtue, love for water, far-reaching meditation, watching the sea and listening to the waves, "tolerance of a hundred rivers, no desire to build a wall", Li Ka-shing's only office calligraphy "Best wishes", Chairman Mao's poem "Qinyuan Spring Snow" and so on.