Nearly 400 years ago, during the Wanli period of the Ming Dynasty. A Confucian businessman surnamed Huang in Anhui runs a small bookstore named Jiyazhai in Hangzhou, a paradise on earth. Although the facade of this bookstore is not too big, there is no need to worry about business because of the good vertical market. What are you doing? It specializes in publishing paintings and music books. For example, The Four Charts of Plum, Bamboo, Orchid and Chrysanthemum, edited and published by Boss Huang, became a classic because it discussed various painting methods of plum, bamboo, orchid and chrysanthemum with pictures, and became the earliest source of the view that "Mei Lan and Zhu Ju" were four gentlemen.
At that time, it was the heyday of printmaking in China, and there were many competitors who published illustrations. So, how to make the book planned by yourself become the best seller of the times? Mr. Huang thought of a strong alliance. Bala Bala's network resources, haha, are not bad, not to mention Anhui fellow villagers, but also Jiangsu and Zhejiang literati who have had business contacts, including many painting and calligraphy stars who can write and draw!
So Huang Fengchi, who claimed to be the master of Jiyazhai. Take immediate action.
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Step 1: What is the best-selling thing to be published?
Teaching AIDS to popularize teaching materials is the first choice! Whether it is a scholar or a wine table, it is a phoenix feather water chestnut after all. However, it is quite impressive to blurt out a few Tang poems. And like a dictionary, it is not afraid of being out of date, and it is super convenient to reprint, hehe, it is a Tang poem! ! ! Therefore, both Mr. Huang's works and Li Bai's masterpieces have been carefully selected and considered by many parties. * * * Selected 50 five-character Tang poems, 50 seven-character Tang poems and more than 60 six-character Tang poems.
Step 2: Determine your own personalized form creativity.
Poetry reading words is inevitably boring. How to help students with medium education, er, not even high, recite Tang poems quickly? There must be pictures, so Mr. Huang decided to publish the contents: each Tang poem draws one word, which is poetic and picturesque, and there are many pictures to remember. Moreover, paintings with Tang poems are definitely the industry conscience of the "Illustration Session", with vivid characters, exquisite details, steady lines and no exposed edges. Especially for the landscape engraving method, it was bold to change the positive engraving into the negative engraving, which became a scarce variety at that time.
Step 3: Generally, published poetry works are solved by movable type printing. The way is so old that we refuse to repeat it.
In the new book planned by Mr. Huang, every Tang poem is a big production, written by a real person and then delivered to the engraving. According to insiders, the combination of seal script, official script, regular script and cursive script is: the style has both the charm of two kings and the styles of Yan, Liu, Su, Huang and Zhao. As for writers, there are quite a few, mostly calligraphers from Suzhou and Hangzhou, Songjiang and Shexian, such as Dong Qichang, Chen Jiru, Yu Wenlong and Zhu Jie. And their works are sold according to the rules!
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In 1448 (1620), a best-seller of printmaking atlas, which combines the beauty of poetry, books and paintings, quietly became popular, and the engraving was written by Liu Ciquan, a famous Huizhou craftsman at that time. This book is called A Collection of Paintings of Tang Poetry. The book 140, with the yearning and imagination of literati, draws a picture scroll of Tang poetry full of legendary stories. It was praised by people at that time as "poetic beauty, refined words and artistic drawing".
Starting from tomorrow, Enhance Knowledge invites you to travel to the world of scrolls, to Tang Shi in the gossip Tang poems, and to see all kinds of immortals and mortals in the world of Tang poems. The first stop is to meet Emperor Taizong.