What is font design?

. It takes characters as an artistic modeling form, combines fonts, creates new glyphs, explores font changes, and applies them to design activities. The characters themselves have certain semiotic characteristics, and the innovative development of font morphological changes provides rich design space for this visual communication element. Font design is usually regarded as an element in other graphic design, which presents various forms according to its design objectives; Sometimes, it can also be applied to graphic design as a means to independently express the purpose of communication. Font design is a category of artistic words in the usual sense. According to the basic principles of Song Style, Imitation Song Style, Bold Style and Latin Style, various application fonts are derived, such as variant characters and fancy characters. Due to the special structure of Chinese characters, font design has some characteristics of calligraphy. Through the disassembly, disassembly, movement and variation of font, stroke meaning, structure and order, the specific font is decomposed into abstract strokes, and then a new font structure is formed through sorting. This mastery of graphic design rules through font decomposition constitutes the basic element in visual communication design.