Maomen is born with purple energy, and the Year of the Rabbit heralds the New Year. Recently, China Central Radio and Television's "2023 Spring Festival Gala" officially released the official logo and mascot image "Rabbit Yuanyuan".
After gathering the preferences of countless audiences and conducting systematic and detailed big data research, the cute and soft "Rabbit Yuanyuan" was born! Lively and cute, big bright eyes, the oriental expression of "all things are animistic"... This is the first Spring Festival Gala mascot IP in the 40-year history of the Spring Festival Gala to complete the original original formula through Internet big data analysis.
Along with "Rabbit Yuanyuan", the main visual logo of the 2023 Spring Festival Gala comes to mind. It is freeze-framed from the posture of "Rabbit Yuanyuan" leaping upward. It is also a fantasy variation of the calligraphy cursive character "卯". The overall design is full of the momentum of vigorously striving for a new journey and the strength of the spirit and grace. It highlights the unique beauty of Chinese characters that are both words and paintings, and interprets the meaning and hope of "the Year of the Rabbit leaping upward" with endless meaning.
The mascot "Rabbit Yuanyuan" not only embodies the preferences and expectations of the entire Internet audience based on big data research, but also contains the meaning and beauty of the zodiac rabbit in traditional culture, and also creatively presents it The scientific research achievements of Chinese scientists.