The international version of Douyin was fined for brand protection. I can think of any trademark!

As an emerging short video product, "Douyin" has quickly become popular abroad due to its wide and fast spread, so Douyin has launched an international version. It is said that people have a lot of right and wrong when they are famous. Of course, there are a lot of right and wrong when the APP becomes popular.

Recently, the US Federal Trade Commission issued an important ruling. TikTok, the international version of TikTok, was fined US$5.7 million for violating the US Children’s Privacy Act.

It turns out that the international version of Douyin requires users to provide information such as email addresses, phone numbers, usernames, names, personal profiles, and avatars. The chairman of the FTC said that they are collecting the names and email addresses of users under the age of 13. and other personal information without obtaining parental consent. Blatant disregard for the law will not be tolerated.

It is reported that in the update released today, all TikTok users will need to verify their age, and users under 13 years old will be directed to a separate, more restricted in-app experience that can Protect their personal information and prevent them from posting videos to TikTok.

Registered 743 "Douyin" trademarks to prevent infringement

"Douyin" is a trademark of a sub-brand of Beijing ByteDance Technology Co., Ltd. Before Douyin was launched, Beijing Bytedance Technology Co., Ltd. has carried out trademark registration and layout.

According to the trademark website query, ByteDance *** applied for registration of 743 trademarks with the word "Dou", "Dou", "Dou Miao", "Doujia", "Dou Coin" , "Douzhuan", "Douxiang", "Douxiang", "Douyou", "Doupin", "Douwu", "Douyun", "Doulu", "Douwen", "Duzan" Wait, it’s just using the word “shake” to form a word!

It is worth mentioning that ByteDance is also happy to use its company name to "pretend". For example, it recently applied to register "Douyin Hammer", causing the industry to speculate whether it wants to acquire TikTok. Not only that, ByteDance has also applied to register "Douyin Friends", "Douyin Good Things", "Douyin Suipai", "Douyin Code", "Douyin Lab", "Douyin Master", "Douyin Master", There are 184 trademarks related to "Douyin" such as "Douyin God" and "Douyin Goddess".

However, ByteDance has applied to register so many trademarks with the word "Douyin", most of which are related to the functions of Douyin. Some have been developed and some are under development. However, Biaomei guessed that regarding the registered trademark , they will still go further and further on the road of "Douyin"! Douyin international version Douyin trademark protection