Before designing, we should think about the brand image of SEVEN. OT, what kind of brand image is more in line with SEVEN's brand atmosphere? OT, and how to build its unique brand temperament is our design direction. First of all, about the creation of logo graphics, we take 7+O+T as the main body, and integrate the plum blossom-shaped symbols in traditional oriental architecture. Secondly, in the creation of advertising language, we invited the owner of Yunfang to create pen calligraphy, which added the brand scholarly culture. Then, in the western font, the ink splashing treatment and the expression of eastern sentiment and western rhyme are adopted. Finally, aiming at the offline display, some suggestions are put forward for the traditional landscape modeling of China, such as shoes and clothing.