For art candidates, the following majors have good employment prospects:
(1) Visual Communication Design
Visual communication design is a wide-ranging specialty, such as graphic design, packaging design, logo design, advertising design and so on. , all belong to the category of visual communication design. This major mainly cultivates professionals with international design cultural vision and China design cultural characteristics, who are engaged in visual communication design in professional design fields, universities, communication institutions, relevant departments of enterprises and scientific research units to meet the needs of traditional print media and modern digital media in the era of innovation.
Visual communication design covers all aspects of life, such as product leaflets distributed on the street, colorful pages popped up on the screen of mobile phones, shopping guides browsed on web pages, logo design for brand promotion and so on. Visual communication design has always been a popular major, and the employment rate is optimistic in recent years. Graduates can be graphic designers in graphic design departments of advertising companies, design companies, Internet companies, enterprises and institutions.
(2) Digital media art
Digital media art has been rated as a green card major by the state for five consecutive years. This major mainly studies the basic theories and methods in the fields of digital media and art design. Graduates need to have professional knowledge and skills in the production, transmission and processing of artistic digital media, have the ability of artistic appreciation and artistic design, be familiar with all kinds of digital media production software, and be able to use new computer media design tools to design and create artistic works.
Where can graduates majoring in digital media art find jobs? The professional training program of Chongqing University of Posts and Telecommunications gives a specific answer: graduates can find jobs in the fields of the new generation of digital media, such as the Internet, cultural propaganda departments, software development companies, network operation companies, computer animation, virtual reality, professional design institutions, communication institutions, universities and research institutions, and engage in the design, teaching, research and management of digital media art.
As the most popular fragmented entertainment, short video is affecting more and more people.
The production of short videos requires corresponding professional knowledge, including video production, editing and design. These professional knowledge is highly matched with the training content of digital media art, which makes the graduates of this major at a high level in salary level, employment rate and employment satisfaction.
(3) Environmental design
The major of environmental design belongs to the old-fashioned major in the art field. Since 1957 Central Academy of Arts and Crafts (now Tsinghua University Academy of Fine Arts) established the Interior Decoration Department, environmental design has become the largest talent training major in art design. This major trains high-quality applied and research-oriented talents of environmental art who can engage in interior design of public buildings, residential space design, urban and community environmental landscape design and landscape design in art and environmental design institutions, and have the ability of project planning and management, teaching and scientific research.
After graduation, students can engage in design and research in architecture design department, architecture science research department, furniture research or design department, or in interior design, decoration and decoration companies. With the acceleration of social urbanization, whether it is urban landscape design, garden design and scenic spot design based on urban construction, or indoor space design, decoration design and furniture design based on the improvement of family life quality, there is a great demand for environmental design professionals. Graduates of this major have very good employment prospects and a high salary ceiling.
(4) Animation
As an independent comprehensive art form, animation has become an innovative cultural industry with great development potential. At present, there are more than 20 animation production bases and more than 6,000 animation production companies in China, but this is far from meeting the needs of the animation market in China.
This major trains professionals who have the basic knowledge and theory needed for animation and film creation, and can be engaged in animation original drawings, animation creative design and director, and theoretical research on three-dimensional computer animation creation in animation and film production posts.
Animation major needs to invest more time and energy because animation software is difficult to learn. Persistence and interest are very important for candidates who apply for animation major. Of course, in recent years, both the domestic animation industry and the rapid development of the game field have driven the animation professional employment into the fast lane. Candidates who want to engage in animation-related industries in the future can focus on eight national animation teaching and research bases in China, namely China Communication University, Beijing Film Academy, China Academy of Fine Arts, Jilin Animation Institute, Zhejiang University, Zhejiang Media College, Shaanxi Media College and xi Academy of Fine Arts. Beijing Film Academy, in particular, ranks first in the country in terms of academic performance, influence and student employment rate. There is also Jilin Animation Institute, which is the only one named after animation in China. Although it is a private college, its animation production technology is advanced, and it has a certain popularity in the national animation industry. Graduates of this major can engage in game software design and development, animation design and development, film and television production, advertising design, online media and development in game companies, film and television production companies, cultural communication institutions and new media institutions.
For music and dance candidates, the following majors have good employment prospects:
(1) recording arts
Recording arts is a cross-discipline of technology and art, with strong application, and its employment form shows a good trend. This major mainly cultivates the basic theoretical knowledge of sound art, recording technology and other interdisciplinary subjects, and can engage in sound work in film and television, drama and other fields.
The creative design of sound art and the production and application of recording technology are compound innovative talents.
In recent years, the employment situation of recording major is good. With the rapid development of China's TV industry and broadcasting industry, cable TV stations, satellite TV stations and economic radio stations at all levels have mushroomed, requiring a large number of audio technicians and sound engineers. China's major film studios produce thousands of films every year, and they also need a large number of live recording personnel and post-sound producers. With the increasing prosperity of film and television music, people have higher and higher requirements for recording technology and effects. Due to the increasing use of high-tech equipment and the market demand for high-quality works, there is an increasing demand for recording arts professionals in this field. Graduates of this major can engage in sound (sound) design and recording in radio, television, film system and culture and art departments.
(2) choreography
The wonderful dance program "Only this is green" of CCTV's Spring Festival Gala in 2022 shows us the elegant demeanor of China dance, as well as the influence of dance as a popular art on people's lives and the spread and expression of culture. Choreography is the soul of dance art. It can be said that as long as the elegant art form of dance does not disappear, the choreographer will not fall out of favor. At the same time, the increasing number of performing arts groups also provide more choices for graduates of this major.
Dance choreographer majors cultivate compound innovative talents who have the knowledge and ability of choreographer and can engage in dance, dance drama teaching, scientific research and choreographer work in literary and art units, cultural centers (stations), primary and secondary schools and publishing, radio, film and television departments, and their employment prospects are also correct. Graduates can engage in the choreography, teaching and research of China dance, ballet and modern dance in various performance groups, schools or cultural units. It is worth noting that the candidates who apply for the dance choreography major should be able to independently complete the artistic creation of China dance, ballet, modern dance and other dances and dance dramas, with strong aesthetic ability and creative thinking, sensitive to the rhythm and trend of the times, and full of innovative spirit.
(3) Music performance and dance performance
Music performance majors train applied talents who have the knowledge and ability of music performance (singing and playing) and can engage in music performance and teaching in professional cultural performance groups, cultural centers (stations) and primary and secondary schools. Graduates can engage in performance, teaching and scientific research in professional art groups, art colleges and other departments or institutions.
Dance performance majors train applied talents who have the knowledge and ability of dance performance and can engage in dance performance and teaching in specialized art performance groups, cultural centers (stations) and primary and secondary schools. Graduates can engage in dance performance, dance teaching, counseling and organization, and amateur dance teaching rehearsal for teenagers in professional art groups, cultural communication and performing arts companies, professional and ordinary schools, youth palaces, enterprises and institutions, and social and cultural training institutions.
In recent years, China's support for the development of music and dance performance majors has been gradually strengthened, and the strong support of teachers, enrollment scale and teaching facilities has made these two majors have broader development prospects. Colleges and universities carry out a series of students' artistic practice and performance activities, aiming at cultivating students' artistic practice ability and making students' performance ability more fully exercised and improved in the process of artistic practice.
With the rise of new media, the employment direction of these two majors also has diversified choices. Graduates can choose to be new media anchors and conform to the trend of the times.
For media candidates, the following majors have good employment prospects:
(1) Broadcasting and Hosting
Broadcasting and hosting art majors focus on the disciplines and industrial frontiers of radio and television development. After more than 20 years of development, the strength of professional disciplines has been significantly enhanced, the level of teaching and scientific research and the quality of personnel training have been steadily improved, and batches of outstanding media talents and language and art talents have been delivered to the society.
Broadcasting and hosting art majors train applied and compound talents who have the knowledge and ability of Chinese language and literature, journalism and communication, drama, film and television, and can engage in broadcasting and hosting and news communication in media institutions such as radio and television and other relevant units, such as broadcasting of radio programs such as Morning News, broadcasting of TV news programs such as News Network and hosting of TV entertainment programs such as The Voice of China. With the strong rise of self-media short video and new media industry, graduates are not only employed in traditional media companies such as radio and TV stations, but also engaged in new media-related work in companies such as Tik Tok and A Auto Fast, such as various anchors of MCN company.
(2) radio and television director
Radio and television editing and directing is a sunrise industry, and its work runs through the whole program production. Focusing on the discipline and industry frontier of media development, this major is committed to cultivating creative talents with comprehensive quality, professionalism, team awareness and overall grasping ability, conveying creative talents of various TV programs for mainstream TV media organizations, and shaping senior directors and leading talents that will affect the future development of China TV industry.
Nowadays, radio and television media, especially the production of TV programs, have gradually formed a unified system of editing, editing and directing, and the role of editing and directing is very important. Graduates of this major can work in the national radio, film and television system and cultural departments, and serve as directors of radio and television programs, artistic photography, sound design, sound director, writing, screenwriter, producer, social education, and host of literary festivals. It is worth noting that candidates who apply for the director major must have a profound literary foundation, so that they can write smoothly when writing film reviews and news reviews.