Design intention of Mid-Autumn Festival teaching activity scheme 1:
The Chinese nation has a long history of 5,000 years and has accumulated many traditional festivals with rich oriental culture. Culture is the foundation of a nation, and festivals are an important carrier of national cultural inheritance. Traditional folk festivals such as Spring Festival, Lantern Festival, Tomb-Sweeping Day and Mid-Autumn Festival are vigorously promoting the fine traditions of national culture and inheriting the national spirit.
With the coming of Mid-Autumn Festival, the sixth grade group plans to carry out a series of activities around the theme of "Our Mid-Autumn Festival". Through activities, students can learn about traditional Mid-Autumn Festival culture, legends about the moon, customs of Mid-Autumn Festival, poems and songs, riddles of Mid-Autumn Festival, etc. From this, we can deeply understand the meaning of Mid-Autumn Festival and feel the long history of China traditional culture, so that students can initially understand the * * * essence of excellent human culture and the * * * belief in pursuing a better life, and cultivate the Chinese national spirit and traditional virtues.
Activity time: September1June-September 18.
Target audience: sixth grade teachers and students.
Activity content and process
I. Preparatory work
1. Call the class teacher of the grade group to exchange activities. And distribute relevant materials (scheme, theme class meeting teaching plan, reading materials, etc.). )
2. The grade leader prepares the materials needed for the preliminary activities.
3. The post-class wall newspaper has Mid-Autumn Festival related content.
4. Publicity and mobilization: On September 16, a Mid-Autumn Festival speech was given at the flag-raising ceremony to create a festive atmosphere.
5, the implementation of the relevant person in charge
6. Prepare exhibition boards to show outstanding works.
Second, the content of the activity
1, painted Mid-Autumn Festival
Mid-Autumn Festival is a traditional festival full of poetry and beauty. Myths and legends such as the Goddess Chang'e flying to the moon, Wu Gang cutting Guangxi and Jade Rabbit smashing medicine are widely circulated.
(1) Organize students to draw these wonderful legends with pen and ink.
At least two paintings of the same size as a4 should be handed in on Monday in each class. The school evaluates and exhibits the works of each class.
(2) Calligraphy: Calligraphy creation, theme: "Mid-Autumn Festival".
Person-in-charge: class teacher and grade leader of each class.
Making Mid-Autumn Festival theme handwritten newspaper.
At least 2 copies in each class. Grade awards, excellent works will be displayed on Monday.
Person in charge: class teacher
3. Mid-Autumn Festival theme class meeting
Each class will hold a Mid-Autumn Festival theme class meeting on Monday. Understand the origin and tradition of Mid-Autumn Festival.
Folk customs, anecdotes, etc. Teachers and students read classic Mid-Autumn Poems and feel the joyful, harmonious and reunion atmosphere.
Requirements: Please write the theme of this class meeting on the blackboard: "Our Mid-Autumn Festival", "It is especially bright from the moon to the Mid-Autumn Festival", "The full moon celebrates the Mid-Autumn Festival" and so on. See attachment 1 for the lesson plan.
Person in charge: head teacher of each class
Photo: xxx
4. Mid-Autumn Festival theme reading
Distribute the Special Reading Book of Mid-Autumn Festival Culture for Grade Six (see Annex 2) and organize students to read it in the morning. Feel the strong cultural atmosphere of Mid-Autumn Festival in literature.
Person in charge: Chinese teacher
Photo: xxx
5. Red Scarf Radio Mid-Autumn Festival Album
Plan the red scarf broadcast of "Our Mid-Autumn Festival" on Monday. Editing and taking photos: xxx
Mid-Autumn Festival Education Program 21. Organizing Committee of Activities
1. Person in charge: members of the board of directors, general manager's office and planning department.
2. Members: heads of departments
Second, the activity time: September 6 to September 30.
Third, the purpose of the activity:
With the help of the traditional Mid-Autumn Festival in China and the National Day, the second long holiday for Chinese people, we will build the second sales peak of shopping malls, aim at the cold market after the long holiday, and slow down and reduce the downward trend of sales. Put forward the Mid-Autumn Festival slogan and planning scheme "Mid-Autumn Festival slogan".
Fourth, the theme of the event:
Celebrate the Mid-Autumn Festival, welcome the National Day and give a big gift!
Verb (abbreviation of verb) campaign slogan: ellipsis
Six, site layout:
(1) Off-site layout:
Doorway couplets: Thousands of families reunite to welcome the Mid-Autumn Festival, the four seas celebrate the National Day with jubilation, and Lian Heng: celebrate the festival;
Huge external wall suspension: width: height = 10* 13M, content of publicity activities;
Hang eight red lanterns above the door.
(2), the venue layout:
1, and hang public signs at both ends of the elevators on the first, second, third and fourth floors respectively.
2. Put a big moon cake in the lobby on the first floor (negotiated by the purchasing department);
3. Set an archway at the entrance of the first floor, display a moon cake street behind the cashier, and hang a tag at the upper end of the moon cake street to set off the atmosphere of the moon cake street;
4. Hang corresponding palace lanterns on the main passages, elevators and the upper ends of mooncake piles on each floor; 300 palace lanterns.
5. Hang the flags of Mid-Autumn Festival and National Day (on one side) on the main passage of each floor; 1000 flags.
6. The stair guardrail is surrounded by golden flannel, and the layout of the elevator entrance is strengthened.
7. A large (2m, 5m wide) lantern (made of KT board) is hung in the center of the central hall. The words "Happy Mid-Autumn Festival" are hung under the lantern, and other decorations are added.
VII. Mid-Autumn Festival Activities-Publicity Strategies
1, DM poster promotion (see attached table for specific operation details);
2, TV media publicity:
A publicity content: moon cake listing, group purchase, bulk purchase of moon cakes and related activities;
B. Time: September 20-26;
C. Fees:
D. publicity form: animated pictures and words.
3, huge off-site, exhibition board publicity;
4. Broadcasting and publicity in venues;
5. The community is crowded with people, and a small banner is hung, which reads: "XX Shopping Plaza wishes the people of the city a happy Mid-Autumn Festival; Mid-Autumn Festival shopping hotline: 52 152 1 "
Eight, activity strategy:
Activity 1. Stay happy when shopping over 20 pounds.
Activity time: September1-September 30th.
Activities: After shopping all over 20 yuan in this shopping mall, you can take part in the lucky draw at the wedding photography consulting office of the conscience bride at the entrance of the shopping mall with your computer receipt.
Award setting:
First prize: a photography package with a prize value of 288 yuan.
Second prize: photography package, prize value 198 yuan.
Third prize: prize value 98 yuan camera bag
Mid-Autumn Festival teaching activity plan 3 1. The purpose of supermarket Mid-Autumn Festival activity plan
Mid-Autumn Festival promotion in supermarkets is to promote the sales of supermarkets with the consumption of moon cakes, which is conducive to stabilizing existing customers and enhancing the image of supermarkets in business circles. It is estimated that the average daily sales will increase by 10%-20% during the promotion period.
Second, the supermarket Mid-Autumn Festival activities
1, buy Mid-Autumn moon cakes and give them to Coca-Cola.
Buy 100 Mid-Autumn Moon Cake and get 2 bottles of 355ML Coca-Cola. (Value 3. 6 yuan)
Buy Mid-Autumn moon cakes above 200 yuan and get 2 bottles of 1250ML Coca-Cola. (Value 9. 2 yuan)
Buy Mid-Autumn moon cakes above 300 yuan and get 2 bottles of 2000ML Coca-Cola. (value 13. 6 yuan)
2. Gift baskets: 298 yuan respectively, 198 yuan, 98 yuan.
298 Yuan Gift Basket: Seven-Star Smoke+California Fun+80 yuan Mid-Autumn Moon Cake+Melamine.
198 yuan Gift Basket: Double Happiness Smoke+Harvest Dry Red+Value 60 yuan Mid-Autumn Moon Cake+Brain Relaxation.
98 yuan Gift Basket: 40 yuan Mid-Autumn Moon Cake +20 yuan Tea+California prune.
3. On the day when the single ticket is full of 59 yuan, you can go to the activity area to buy darts and prizes at will; Full of 99 yuan, you can buy two darts prizes; Full 129 yuan, won 3 darts. The gifts are mainly moon cakes.
Third, the supermarket Mid-Autumn Festival activities planning-supermarket layout
1, outside the supermarket
(1) Do Mid-Autumn Festival publicity above the free parcel locker.
(2) On the protective frame, the wall columns are packed and some holiday color pages are pasted to create momentum.
(3) In the square, you can hang balloons and pull them vertically.
(4) Hang the banner "Supermarket, Happy Mid-Autumn Festival" at the entrance.
2. In the supermarket
(1) Decorate the walls of main passages and slopes with self-adhesive stickers to enhance the festive atmosphere.
(2) The flag provided by Coca-Cola Company hangs over the whole supermarket.
(3) In the moon cake area, the publicity of "Millennium Moon, Good Gift" was put in the background and two columns; Coca-Cola promotions are posted on both sides.
(4) Red lanterns are hung over the moon cake area.
Four, the supermarket Mid-Autumn Festival activities-activity costs
Mid-Autumn Festival activities series gifts:
On-site and off-site layout costs:
Mooncake fee:
* * * Instrument:
Five, the supermarket Mid-Autumn Festival activity plan-work arrangement
1. The Marketing Department and Art Group are responsible for the specific design of indoor and outdoor layout. What the company can do, the art group is responsible. If it can't be made, the art group will contact other units to make it, and the final typesetting will be completed by the art group. The administration department is responsible for coordinating the procurement work; The scheduled interior layout will be completed on X, X and X.
2. The purchasing department is responsible for introducing the mooncake manufacturers, and each manufacturer charges a promotion fee of more than X yuan. At the same time, it is responsible for making the moon cake price and market research plan, and completing the relevant plan before X.
3. The Engineering Department will arrange personnel to be responsible for the arrangement of power supply and the installation of lighting on site, which will be completed before X months.
4. The loss prevention department is responsible for the loss prevention and theft prevention in the supermarket.
The fresh food department is responsible for making exquisite moon cakes.