An anniversary is a milestone in the development of an enterprise. It is the right time to review history and look forward to the future. The following is a sample company anniversary event planning plan, welcome to refer to it.
Company anniversary event planning sample 1
1. Preparation for the event:
1. Require employees to understand when the company was established and what it has achieved in the past few years Not only do you know your achievements, but you must also be able to preach them, and you must speak with a sense of pride; you can practice them through morning, afternoon, and evening meetings.
2. In terms of conference requirements for this event, the venue must be of high quality, and the layout of the venue must be festive and warm, (you can have more balloons; hang lanterns; pull some latte art; gift display area Put out more gifts and decorate them with latte art, it must be very eye-catching) The entire venue layout must have a strong visual impact, and the music at the venue should be mainly enthusiastic. The morning meeting must be a motivational meeting to mobilize the enthusiasm of employees.
3. Categories of invited customers: die-hard customers (people who come to the association to do work), new customers (recommendations from old customers; pre-heated and mature resources such as popular science collection) and customers who stop taking the medicine (with good effects) )
2. Purpose of the activity:
1. Through this activity, fully demonstrate the corporate culture, strengthen customers' confidence in the company and products, and explore referrals.
2. Use the grand occasion to provide a better platform for referrals from old customers.
3. Through the on-site atmosphere, increase the purchase and gift sales policy to achieve a high proportion of sales.
3. Activity theme:
Warmly celebrate the fifth anniversary of the establishment of the Exhibition and Marketing Group
4. Activity process:
1 , before the meeting, show more corporate cultural films such as "Club Introduction", "__ Review", etc.
2. Warm-up: large-scale dance performance, the program should be high-grade, and adjust to the atmosphere of the entire venue;
3. Opening remarks
4. Introducing guests
5. Speech by company leaders
6. Speech by local leaders (can be replaced by Typical customer speech)
7. 1-2 holiday performances (customer performance, employee performance, employee and customer performance on the same stage. It is best to perform the story between the customer and employee live and present it in the form of a sketch. " The corporate purpose of "respecting heaven and loving people".)
8. Customers give away calligraphy, paintings, plaques, etc. (Select 3-4 local honorary customers, leaders come on stage to issue certificates, take photos, host interviews, customer testimonials,)
9. Keynote speech (expert lecture)
10. Announcement of preferential policies
5. Prize setting:
1. All Customers who come to the event will be given a small gift (the gift depends on the preferences of the local people)
2. Set up prizes for products purchased on site, increase the purchase and gift policy, and increase the number of customers who purchase the product Strengthen the lottery and use big prizes to attract customers.
6. Highlights of this party: (invitation skills)
1. This event is a special celebration of the fifth anniversary of the establishment of the Club Sales Group. The site will not only display a series of achievements achieved by the Huisei Group in the past five years, but also bring the latest international cutting-edge health and wellness knowledge to the university. You will also have the opportunity to participate in the life quality control project and experience the experience provided by the State Administration of Traditional Chinese Medicine. The top ten chronic disease solutions summarized by the Zhongwei Traditional Chinese Medicine Development Research Center are systematic and authoritative. I believe it will benefit you greatly and make your trip worthwhile.
2. This event, with its high standards, is the highlight of Changsha’s elderly health care event this year.
3. Corporate member groups will be invited to the site to bring you a wonderful talent show for the elderly, interpret the health and beauty of contemporary elderly people, and set a new model for elderly life.
4. The leaders of the Life Quality Control Project Organizing Committee visited the site in person to participate in the activities and answer questions.
5. Authoritative experts will make a special trip to deliver keynote speeches on the latest health care knowledge.
6. All elderly friends who participate in this event will receive a "souvenir".
7. The event is full of exciting shows, with rich and varied gifts and prizes.
8. The Group's series of products offer unprecedented discounts, big prizes and good luck. Buyers can participate in a variety of lottery draws, and the thousand-yuan grand prize is heart-warming and exciting.
7. Pre-meeting presentation content
Organizer: ____
Organizer: ___.
Special guests:
Keynote speaker:
Event time: the whole month of May 2021
Event location:
Activity scale: about 300 people Purpose: to demonstrate the comprehensive strength of the company through a large-scale event, establish a public welfare image of the company, consolidate the confidence of old customers, tap customer purchasing potential, and boost market sales. Strengthen customers' recognition of the company; strengthen old customers' understanding and support of employees; enhance customers' enthusiasm and action for publicity and referral;
8. Pre-meeting work
(1) . Requirements for resource sources for participating in the conference: The pre-conference warm-up is mature, and resources for the 4-26 conference will be accepted. Special requirement: Key customers should make at least one home visit for in-depth communication. It is best to place orders and pick up goods at the venue to create a rush-buying atmosphere.
(2) Packaging of event highlights:
1. This event is organized by Zhongwei Traditional Chinese Medicine Development Research Center, Life Quality Control Engineering Organizing Committee, China Elderly Care Association, " "Longevity" magazine Changsha Workstation and other units jointly organized a large-scale summer health care and sales group special appreciation event for the fifth anniversary.
2. The on-site content is exciting, scientific and authoritative, and full of surprises.
3. Well-known and authoritative health and nutrition experts will bring you humanized and professional personalized health guidance.
4. The lucky draw is exciting and novel, and the mysterious gift falls from the sky.
5. The authoritative expert team meets one-on-one for consultation, allowing you to grasp detailed and accurate physical health status.
6. Unprecedented discounts on health products will protect your health.
7. All guests present will have the opportunity to receive an exquisite gift.
(3) Other requirements
1. Managers and employees must fully understand the meeting. The purpose of the meeting is sales, and the content of the meeting is the form. The principle is to focus on sales, and pay attention to customer observation and service during the meeting. Promote to all employees the importance of actively carrying out customer screening and invitation work.
2. Employees should use unified invitation techniques, pay attention to warm-up steps, and learn to grasp the psychology of customers, as a prerequisite for resource preparation.
3. Managers and employees should search for typical customer cases, select gold medal speaking customers, strive to have the impact of on-site customer speeches, and prepare to create highlights for the meeting. Discover classic examples and touching stories of customers and employees to provide material basis for the preparation of sketches.
4. Selection of participants: loyal hardcore customers, old customers and their referrals to new customers, warm-up mature customers.
5. The pre-meeting warm-up mainly solves the issue of trust, focusing on the company and culture.
6. When making an invitation, you should emphasize: since the seats are tight, are you sure to come? Start on time and don’t be late.
9. Meeting Section
The characteristics of this meeting are: to create a warm atmosphere and a heart-stirring feeling on site. The whole process must be interlocking and ups and downs. , to make customers feel and touch customers, and to stimulate customers' desire to order from various aspects. Therefore, customers must feel valued as soon as they enter the venue. In the middle, the customers' emotions should be ups and downs. Be happy first, and then make them happy. Feel the fun, feel that every achievement of the Club Sales Group is related to him, make customers feel proud, hint to customers that health and happiness is a kind of freedom, and then be moved, and finally focus on health. The keynote speech should be emotional and touching, focusing on why we should make great efforts to improve product quality and why we should launch a national life quality control project. Then, use the novel form of sketch to induce customers to share. The speech process should be short, concise, and touching, so that customers can have an atmosphere of automatic and spontaneous communication after the meeting. He talked about the happiness brought to him by the company and employees, and talked about the health and happiness brought to him by the products. Finally, he went with the flow and launched preferential policies on the grounds of thanking everyone for their long-term support. The host should highlight chronic diseases when explaining. solution.
The entire meeting process must be completed in one go, so as to ensure that enough time is left for customers to communicate. Therefore, the setting operation of each link must be accurately arranged in time, and do not be sloppy, otherwise it will be "harming". People harm themselves."
10. Post-meeting section
Delivery and collection, timely recording of files, timely home visits to stabilize orders. The manager must supervise the employees' return visits, practice proficiency in speaking skills, and the requirements must be effective. Then there will be a follow-up meeting after the meeting, with the purpose of strengthening their confidence in taking the medicine and making referrals.
11. Key Controls
All colleagues should fully understand the importance of the 5-29 meeting, clarify the company's preferential policies, and familiarize themselves with the presentation content in advance. Once again, it is emphasized that the invitation before the meeting must be accurate and in place. The quality of the warm-up directly determines the sales volume and success of the meeting.
To achieve the feeling of unity and true feelings on the field, we need to work together and have the spirit of ownership.
Every detail of the process must be in place, and details determine success or failure. Every aspect of the meeting must be carefully prepared, practiced and communicated in a timely manner.
12. Key points to note:
1. The person responsible for selecting the program
2. The host must memorize and understand the string of words; everyone who takes the stage to speak Everyone must be unscripted and very skilled (except customers)
3. For music, prepare some classic and atmospheric songs or music that can rejuvenate the passion of the elderly
4. Venue communication, venue layout and arrangement, need The purchased materials must be determined in advance and applied for purchase, the audio debugging is in place (sound, light, and electricity are highly unified in all aspects), and the pick-up site is carefully arranged (to ensure that the meeting starts on time).
5 The discovery of classic cases must be reported in time and followed up by the conference affairs department. The responsibility for the arrangement of the skit must be assigned to the person.
6 The timing of the release and announcement of sales policies.
Company anniversary event planning plan sample 2
1. The importance of the 50th anniversary celebration
China Nuclear Industry No. 23 Construction Company has been Since its establishment eight years ago, it has made outstanding contributions to my country's national defense construction with the symbol of "two bombs and one boat"; after the reform and opening up in the 1980s, our company has participated in the market competition with the process of "protecting the army and converting it into civilians". The construction of Qinshan Phase I and Daya Bay nuclear power plants marked a new page in the company's history; since the 1990s, the company has successfully completed Qinshan Phase II and III, Ling'ao Phase I, Tianwan and other nuclear power plants. Construction tasks, Ling'ao Phase II and Qinshan Phase II expansion are under intense construction. The company has also completed a large number of important defense and civil engineering projects. On the occasion of the company's fiftieth birthday, holding a fifty-year celebration event will summarize and display the company's glorious achievements over the past fifty years, which will help further expand our company's influence in the domestic and international nuclear power construction markets and increase its visibility. , enhance our company's competitiveness in the market.
At the same time, the third round of nuclear power construction climax is about to come. All employees can be mobilized through the celebration to enhance their sense of responsibility, honor and mission for the nuclear power construction industry.
Schedule for the 20th and 50th Anniversary Celebrations
It is planned to be held from September 19th to 21st, 2021, for 3 days
3. Location
The company's Yanjiao base
IV. Celebration organization setup
(1) Celebration leadership group
Team leader: Dong Yuchuan
Deputy leader: Jiang Jiansan
Members: Zhang Qian, Han Naishan, Wang Youzhi, Lin Lezhong, Wang Feng, Deng Xiaoliang, Fan Qili, Wang Hongtao, Guan Jungang, Zhu Hui
1. Responsible Overall plan, organize and coordinate celebration activities, and make decisions on major matters arising from the celebration activities;
2. Directly lead the work of the celebration activity preparatory office, and handle the preparation and ongoing work reported by the celebration activity preparatory office Problems that arise, and timely resolution and guidance.
(2) Celebration Preparatory Office
Director: Dong Zijun
Deputy Director: Cheng Tingyu
Members: Mo Zhiyong, Tao Zhiyong, Xu Qizheng, Li Shenglin, Wang Yi, Sun Yuping
1. Accept the direct leadership of the celebration leadership group, supervise and manage the work of the special groups of the celebration;
2. Responsible for formulating the company's fifty-year plan Daqing activity plan and submit it to the celebration leadership group for approval;
3. Determine the composition of each special group based on the overall celebration plan approved by the celebration leadership group; plan and require the work content of each special group ; Develop and communicate the process and schedule of activities;
4. Regularly supervise and guide the preparation work of each special group, and coordinate and organize the work progress of each group;
5. Report the progress of work, as well as problems and contradictions that need to be resolved to the celebration leadership group in a timely manner.
Special group:
1. Event reception group
Leader: Song Limin
Members: (to be determined)
Job content:
(1) Directly accept the leadership of the Celebration Preparation Office and formulate a work plan for this reception;
(2) Apply to the Celebration Preparation Office Relevant information and lists of people invited to the event;
(3) Responsible for contacting and receiving leaders at all levels, guests, employee representatives, etc. to be invited to this event;
(4 ) Report the progress of the work to the celebration preparation office in a timely manner, and promptly raise any problems that cannot be solved in the work of the group;
(5) Arrange the visits, receptions and program participation activities for the invited personnel ;
(6) Complete relevant work in a timely manner in accordance with the specific requirements of the celebration event preparatory office;
(7) Maintain contact with relevant groups and complete the needs together with relevant groups Collaborative work.
2. Text Contribution Team
Team leader: Ma Yinhe
Members: (to be determined)
Work content:
(1) Directly accept the leadership of the celebration preparation office and formulate the work schedule of this group;
(2) Write relevant copy according to the theme of the celebration;
( 3) Assist the reception team in writing invitation letters, letters of thanks, etc.;
(4) Responsible for writing opening speeches, closing speeches, leadership speeches, party host speeches, etc.;
(5) Responsible for writing conference guides and other celebration documents;
(6) Complete relevant work in a timely manner in accordance with the specific requirements of the celebration event preparation office;
(7) Maintain contact with relevant groups, and communicate with relevant Teams work together to complete work that requires mutual collaboration.
3. Activity Preparation Group
Team leader: Xu Qizheng
Members: (to be determined)
Work content:
(1) Directly accept the leadership of the celebration preparation office and formulate the schedule of this group's work;
(2) Organize "art evening parties" and "sports activities" according to the theme of the 50th anniversary celebrations ", "Knowledge Competition" and other key activities;
(3) Formulate the equipment, personnel, and manuscripts required for the event and submit them to the celebration event preparation office;
(4) Develop details such as the process, style, and form of the program;
(5) Complete relevant work in a timely manner in accordance with the specific requirements of the celebration event preparation office;
(6) Maintain communication with relevant groups Contact and work with relevant groups to complete work that requires mutual collaboration.
4. Celebration Publicity Group
Leader: Chen Jinjun
Members: (to be determined)
Work content:
(1) Directly accept the leadership of the celebration preparation office and formulate the work schedule of this group;
(2) Formulate an overall plan for the promotion of the celebration, including the channels, forms, and content of the promotion, As well as the staged content requirements for publicity;
(3) Keep a record of the entire celebration event, and submit various software and hardware material requirements for publicity to the celebration event preparation office;
(4) Around the celebration, make the certificates, exhibition boards, display columns, colorful flags, colored balls, etc. required for this event;
(5) Make the picture albums, VCD discs, etc. needed for the celebration;
(6) Make souvenirs for relevant activities;
(7) Complete relevant work in a timely manner in accordance with the specific requirements of the celebration event preparatory office;
(8) Keep in touch with Liaise with relevant groups and complete work that requires mutual collaboration with relevant groups.
5. Logistics support team
Team leader: Liu Bingliang
Members: (to be determined)
Work content:
(1) Directly accept the leadership of the celebration preparation office;
(2) Closely contact each working group and closely track the equipment, tools, and personnel required for each group's work activities. , and solve related problems in a timely manner;
(3) Assist the work of other working groups and be responsible for the security of major activities;
(4) Follow the instructions of the celebration event preparation office in a timely manner Specific requirements to complete relevant work;
(5) Maintain contact with relevant groups, and work with relevant groups to complete work that requires mutual collaboration.
5. Participants
Superior units:
1 leader of the Commission of Science, Technology and Industry for National Defense;
2 leaders of China General Nuclear Power Corporation;
2 leaders from CNNC;
3 leaders from CNNC;
1 leader from China Power Investment Corporation;
State Nuclear Corporation 1 technician;
3 leaders from the National Defense Industry Office of Hebei Province;
Owner unit:
Various projects of CGN, Qinshan Phase I, II and III, Qinshan There are 11 owners of the Second Expansion and Tianwan Nuclear Power Station;
Brothers:
CNNC No.22, No.24, Huaxing, No.5 Company, No.471 Plant, China National Nuclear Investment Corporation, China National Nuclear Power , Huahui and other unit leaders;
News units:
Xinhua News Agency, Workers' Daily, News Center of the Commission of Science, Technology and Industry for National Defense, China Nuclear Industry News Center, "China Economic and Trade" magazine , Hebei Daily and other 6 reporters;
15 senior leaders of the company;
12 leaders of the construction company;
23 heads of various departments at the headquarters (including Department deputy);
70 employee representatives from each unit;
10 meritorious personnel;
Total: 168 people
6. Main activities of the celebration
1. Review of the 50-year development history and future strategic report of China Nuclear Industry No. 23 Construction Company;
2. Specially invited expert lectures;
3. Symposium with various nuclear power owners;
4. Exhibition of the company’s 50-year achievements;
5. Interviews with heroes and veteran employees of the company’s nuclear power construction;
6. Launch conference of the company's complete VI visual identity system;
7. Signature activity for all employees;
8. "Witness the company's development history" large-scale essay collection activity;
9. Memoir writing activities for old employees;
10. Activities for all units of the company to sing company songs together;
11. Photo exhibition and calligraphy exhibition for company employees;
12. "I am proud of two or three people" speech contest;
13. Large-scale cultural evening party to celebrate the company's 50th anniversary;
14. Knowledge contest to celebrate the company's 50th anniversary;
15. Sports activities to celebrate the company’s 50th anniversary (held in advance);
16. Commend the company’s employees who have made outstanding contributions.
7. Conference budget (total: 307,000 yuan)
1. Meal expenses: 47,600 yuan (145 people × 40 yuan/person × 6 times, 16 tables × 800 yuan/table = 47600)
2. The cost of inviting experts: 6,000 yuan (3,000 yuan/person × 2 people)
3. The cost of inviting reporters and publicity: 92,000 yuan (2,000 yuan/person) × 6 people 50,000 yuan (China Nuclear Industry News) 30,000 yuan (China Military Industry))
4. Commendation fee: 66,400 yuan (5,000 yuan/person × 10 4,100 yuan/each activity × >