How to draw a poster that tastes classic heritage culture
To make a poster that tastes classic heritage culture, you need to consider the following steps:
Step 1: Determine the theme
First of all, you need to determine the theme of the poster. For example, if you want to inherit Chinese culture, the theme can choose traditional Chinese cultural elements, celebrities or treasures, such as traditional Chinese architecture, calligraphy, painting, ceramics, etc.
Step 2: Collect materials
Collect materials related to the theme, such as pictures, text, patterns, etc. You can search for relevant materials on the Internet, or go to libraries or museums.
Step 3: Design structure
Determine the overall layout and structure of the poster, taking into account factors such as font size, color, typesetting, and the combination of pictures and text.
Step 4: Add pictures and text
Add materials according to the design structure, such as adding pictures and text to a poster.
Step 5: Adjust the design
Review the design and make necessary adjustments, such as modifying fonts, colors, sizes, etc.
Step 6: Complete the poster
The poster is completed and can be printed or published.
It should be noted that when designing posters, we must respect traditional culture and present it innovatively so that people can feel its charm and value. What are the traditional expressions of poster design?
Visual communication design is an art that uses “pictures” as information carriers, and it is also a design art form combined with communication. Among them, posters are an unusual communication carrier full of information and communication. They often allow people to quickly identify the content and meaning conveyed in graphics at a glance without reading or prompting text. German design master Pierre Mendel believes: "Posters are not only to attract people's attention and understanding, but also a beautiful language, which reflects a country's national tradition and social culture."
However, , Under the influence of globalization, China's modern visual design is full of visual languages ????influenced by the West. The proliferation of "international" visual symbols and the "aphasia" of "localized" visual languages ??are very prominent. The day when the world is designed to be unified is when its end will come. When design loses its national identity, not only the goal of reaching "world level" cannot be achieved, but it is actually on the road to decline. True "Chinese design" should be an attempt to discover something that is both rooted in the locality of our nation and meaningful to the entire contemporary design language. A good poster should be looking for something that can identify, analyze, and interpret the "Chinese characteristics" of our nation's wisdom, artistic conception, and spirit that permeate our traditional art. We need to find the right direction for "Chinese design" and also provide our local wisdom and imagination for the richness of international poster art design.
(1) The inheritance of national culture and poster design
The culture and art of the Chinese nation is a rich treasure house, which has a profound enlightenment and reference effect on poster design. Facing the rich national cultural resources, we can re-understand and re-discover them at multiple levels and angles.
1. Learn from artistic techniques.
With the development of China's five thousand years of civilization, whether it is court art or folk art, whether it is literati painting or religious painting, through the creative practice of painters, artists, and craftsmen of the past dynasties, a large number of rich and diverse arts have been accumulated Expression techniques and forms of expression. From the painted pottery of the Neolithic Age to the bronzes of the Yin and Shang Dynasties, from the utensils and silk paintings of the Warring States Period to the sculptures and portrait stones of the Han Dynasty, from the paintings of the Tang and Song Dynasties to the porcelain of the Ming and Qing Dynasties, as well as the widely circulated paper-cuts, woodblock New Year paintings, architecture, Decoration, costumes, masks, etc., fully embody various techniques such as grand and clever, simple or exquisite, neat or extensive, warm or graceful, simple or luxurious. Whether it is the hasty brushstrokes of Chinese painting or the rounded decorative patterns of engravings; whether it is the exaggerated folk paper-cuts or the strong-colored woodblock New Year pictures, all of these provide rich forms of expression and graphic language for current poster design.
Jin Daiqiang created a poster with Chinese cultural characteristics for the Japanese "Zizai" paper shop. The burrs of traditional hand-made paper were used on the paper texture. The changes in the bamboo texture of the rice paper formed an image of the scattered artistic conception of Chinese landscape and natural paintings, showing the Chinese With a humanistic temperament and a leisurely and contented attitude towards life, the whole poster is produced with the traditional Chinese artistic expression techniques, which vividly highlights the style of the work. For today's mechanical tools and computer technology, which bring about a monotonous and uniform rational tendency in expression techniques, traditional national artistic expression techniques play an important balancing role in the coordination of modern means and intellectual techniques.
2. Learn from image elements.
After a long history of condensation, the culture and art of the Chinese nation have gradually formed graphics and patterns with typical cultural connotations. They include images in the form of characters, plants, animals, totems, geometric symbols, etc., as well as some widely circulated allusions, idioms, legendary characters, scenery, and some conventional things and combinations. For example, the three friends of plum, bamboo and pine symbolize steadfast friendship, the three sheep and kaitai symbolize good luck, the lotus and the fish mean "more than one year after year", the magpie and plum blossoms mean "joy" and so on. These graphic elements with strong local flavor are an important part of national culture. As Mr. Zhang Daoyi pointed out, "Folk art is a kind of original culture." If these elements with rich national form characteristics are organically combined into modern poster design, it will undoubtedly be It will bring a breath of fresh air to the monotonous and boring modern design style.
For example, Han Binghua combined ice cracks (opening film) with Chinese character references and "Suzhou Impression" posters as a creative concept. The open patterned window pane and the calligraphy of "Three Points of Water" form the main body of the word "zhou", and the word "Su" in the plaque of "Hanshan Temple Outside Gusu City" is highlighted to show Suzhou. The background is lined with photos of mountains, rivers, shadows, waves, and a small boat, and is printed in black and silver, showing the simple and elegant poetic mood of Chinese art.
3. Draw lessons from the aspect of thinking
The holistic, dialectical, and causal cycle of thinking in traditional Chinese culture emphasizes the dialectical unity and mutual connection of all aspects of things. The process emphasizes synthesis and induction. Reflected in the view of nature, it emphasizes "the unity of nature and man", "natural creation", "no distinction between things and myself" and "what happens due to circumstances". Its ideas originate from the Taoist, Confucian and Zen concepts of the pre-Qin Dynasty, and are the basic core of the original and simple chaos thinking methodology. China's unique way of thinking provides a powerful ideological weapon for scientific identification for modern science and technology to unlock certain knowledge codes. The concepts and thinking methods contained in the three major discoveries of modern science - quantum mechanics, relativity theory and chaos theory are quite consistent with the traditional way of thinking contained in Chinese national culture that focuses on wholeness, harmony, relativity and transformation. Chinese painting theory and design principles have a close relationship with this way of thinking. The rotation of yin and yang in the ancient Tai Chi diagram, the abstract multi-meanings of bronze decorations, and the interplay of virtuality and reality in the freehand brushwork of Chinese paintings all reveal the essence of this way of thinking. We know that the transformation of thinking patterns into poster design often leads to the generation of creativity. It is the most well-known idea that exists in the subconscious mind. The generation of a good idea can transcend any factors that hinder human communication and reach a higher level of communication. It is one of the indispensable conditions for "Chinese poster design" to enter the international design stage. When designing posters, our designers can integrate the creative thinking of the work into the traditional view of nature, philosophy, and thinking of the Chinese nation, which often produces unexpected effects.
(2) National traditional culture and contemporary poster design
The interaction and win-win situation between Chinese and Western cultures has become an inevitable trend in the development of the world's multicultural pattern. Poster design should be rooted in the essence of local culture, deeply understand the "Chinese characteristics" in tradition, absorb excellent foreign consciousness and methods, and be eclectic and comprehensive, so as to have its own uniqueness without lagging behind the international trend. design concept and practice system.
1. Creative transformation of the essence of national culture
For our country’s national culture, we must not only discover the rich resources contained in it, but also see the shortcomings and shortcomings in it. When designing posters, you must learn and apply them flexibly. Many designers still have the tendency to "borrow from the ancients to show their own self-respect". They believe that putting on a few pieces of ancient costumes or bringing out allusions and myths is to promote national culture, and the design has cultural connotations. Little do they know that this is just a superficial absorption away from culture. , deliberately imitating the behavior of dressing and wearing hats.
So how to combine nationality and contemporary creativity in poster design is one of the keys to embodying its local cultural design. We believe that the first thing is to transform the visual symbols and value systems in Chinese cultural tradition, so that these symbols and value systems can become seeds that are beneficial to the changes of the times, rooted in the hearts of the Chinese people, and maintaining their cultural identity. Therefore, what we must strive to grasp is not only the form and content, but more importantly, the spiritual style and aesthetic connotation contained in traditional Chinese visual symbols, and naturally transform it into our contemporary poster design, that is, the traditional Cultural symbols transformed into modern visual language. For example, Yu Bingnan's "A Family on Both Sides of the Strait" created in 1995 was a "Chinese character" poster designed for the Taiwan Impression Poster Conference. The work uses the oldest seal character "家". Home is a pig under the roof. What a beautiful image, what a stable and happy family. Although it has experienced long-term changes in shape and reproduction, it is still inseparable from the character-making process. The original intention is a metaphor for the theme of family members on both sides of the Taiwan Strait. "New Beijing, New Olympics" designed by Liu Xiaokang, the background is a lifelike, mighty and dynamic dragon wall in the Forbidden City in Beijing, coupled with a running human figure and technological line shapes, overlapping dragon shapes and human shapes, combining traditional culture and modern thinking Combined with the spirit of sports to express the atmosphere of Beijing in the new era, there are many successful works, such as "Hello Hong Kong" designed by Chen Youjian in 1987, "Eight Modern Hong Kong Designers Exhibition - Eight Immortals Crossing the Sea" poster designed by Li Yongquan in 1993, etc. They all re-view traditional Chinese visual symbols from the perspective of visual culture, deepening the grasp of the essence of traditional Chinese culture, which is of enlightening significance for discovering poster design art with national characteristics in the new era.
2. Modern Chinese poster design in "globalization"
In today's world of globalization, posters, as a carrier for the exchange of information and ideas, have become an indispensable ingredient in people's lives. , a successful poster design should express the universal ideas of people from different regions and cultural backgrounds through graphic cultural means, so as to avoid the problems of human communication caused by culture, region, language, race, etc. Factors that hinder the direct communication between souls through visual graphics.
The truly ideal "modern poster design" should be more of a way of thinking that integrates the past and the present and cares about human nature. It is the coexistence of multiple cultures and the embodiment of "modernization" in which humans and nature are harmonious. , is the realm of life imagined by Zhuangzi in which "heaven and earth and I coexist, and all things and I are one". Of course, cherishing tradition is not just about indulgence and aesthetic emotional experience. The Chinese poster design we hope for is to borrow the style of Western learning under a rational order, to forge ancient traditions, and to cultivate a powerful force that supports the cultural life of China. It is not about blindly cutting out excellent fragments of our ancient graphics and transplanting foreign culture out of thin air. "What is national is international." We put poster design in national costumes so that it can accept challenges and absorb nutrients in the collision of various cultures in the world.
(3) Conclusion
Facing the strong invasion of "Western culture", our culture and art will inevitably face unprecedented challenges. "Dancing with wolves" is not terrible. On the contrary, every integration of foreign culture and Chinese national culture will bring about a qualitative leap in national culture. Facing the wave of design globalization, poverty of thought and faulty beliefs will become the common enemies of every poster designer. Therefore, in this soil with a long and splendid cultural history, our poster designers must "be good at learning from Handan without losing track of the past. Combining Chinese and Western things, focusing on the Chinese, combining the source and the stream. Focusing on the source, form a national personality, In this way, our national culture will continue to be passed down, and our poster design art will definitely shine in the localized soil. The third season of "National Treasure" has a score of 9.5, and every fairy poster is exquisite! /p>
Only by forgetting history can we open up the future, and only by being good at inheritance can we be good at innovation. Excellent traditional culture is the foundation for the inheritance and development of a country and a nation. If it is lost, it will cut off the spiritual lifeline.
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