First of all, these people are good at packaging themselves. The title is very big, all kinds of certificates, award trophies, really, the title of shanzhai association is so big that it is scary, academician, professor, vice chairman of the association and so on. Anyway, laymen don't understand, and some even use beautiful women to promote it. More importantly, the style is full, the gas field is very big, and everything is despised. This is actually the so-called "Jianghu School".
Secondly, most of the words they write are people's favorite words.
Be kind to protect water, be virtuous and carry things, reward hard work in heaven, be quiet and far-reaching, be blind in Zen tea, have a prosperous business, be content with everything, and have a smooth home, and so on. Others advocate that "Li Ka-shing's office couplets are all in the same style", and the words are big, thick and bright, and they are wantonly exaggerated. For example, they are painted in the shape of rocks or write Tian Kai, which makes buyers feel like treasures. The original price is more than 20,000 yuan, and the online special price is 200 yuan. In fact, this caters to the "missing" psychology of ordinary consumption.
Finally, these works belong to batch reproduction and have no originality and value. Webcast is about quantity. One word, 200 yuan, 10 pictures, 2000 yuan. The cost is paper and pen and ink, and the cost is not high. As long as you work hard, you won't get tired of writing hundreds of pictures a day! Such a copy is not artistic at all. What do you think it's worth? Actually, it's just to satisfy some arty people. If it is used for home decoration, it will ruin the atmosphere at home.
A member of the Book Association sells a calligraphy live broadcast in 200 yuan, which seems to be wrong, but in fact it is a pit!