To describe the internal and external environmental conditions and characteristics of the elements related to the proposed enterprise, and provide an indicator diagram for business development and a standard for measuring business progress. Here are five simple business plans I have compiled. I hope you like them.
business plan 1
1. Project analysis:
Prospect analysis:
The catering industry in China is facing more and more urgent changes and upgrades in recent years. Under the influence of global economic integration and the widespread transformation of people's consumption concept, the catering industry is bound to change with the situation. However, judging from the situation in recent years, many enterprises are still stuck on the original track and cannot adapt to the development requirements of the new era. Of course, there are also many companies that have performed better and can adapt to the changes in the market situation.
Today's common diseases, such as hypertension, diabetes, cardiovascular diseases and cancer, can all be classified as eutrophic diseases. Let's talk about a medical understanding: all elements are nutrients when we need them, and toxins when they are exceeded. For example, fatty liver is more common in people who like to eat meat and have an uncontrolled diet. They get fatty liver at a young age. Because they ingest too much fat, protein and nutrition, the human body can't absorb it and can't metabolize it, so they accumulate in the liver; When this unfiltered nutrient in the human body is deposited in the blood in large quantities, cardiovascular diseases are prone to occur.
Therefore, the nutrition trend has been evolving over time, and now we focus on improving physical and mental health performance and health benefits. In today's interconnected world, many different diets appear, and the food industry is trying to create products that meet the changing needs of consumers. Ketogenic diet, strict vegetarian diet, and growing plant-based diet are the basis of personal nutrition customization. Customization makes everyone feel different and creates a special participation experience for each individual. Customized products and packaging lead to a more personalized experience, enabling consumers to participate in the brand. The optimal solution based on consumer portraits will also become more efficient. Unique labels and customized products can optimize the consumer experience.
Because the nutrition industry is still a relatively new market in the domestic market, we only need to grasp the development opportunities, fully tap the vast potential of this market, and occupy a place in the future nutrition catering market. At the same time, it also helps us to develop new business projects.
market analysis: our target market is mainly for students and teachers, and we will develop outside the university town with the student market as the main target, so as to open up more market demand. Student groups have always been the pursuers of fashion, and they are highly responsive to new things. For the nutrition industry, it is still in the emerging stage in China, and it is a popular industry, so it has great attraction for students. By opening up the student market, we can provide our nutritional catering to the restaurants of universities and colleges, and cooperate with the restaurants in commercial streets to promote our nutritional catering. Teachers belong to higher intellectuals and have extensive knowledge, so our nutrition industry is also very effective and rapid in spreading teachers. Through the development of the above markets, the awareness has been reached, and we can promote our services and products on a large scale.
II. Company Profile
Description of products and services
1. Develop nutrition consulting services.
Modern life pays attention to health, and scientific diet is undoubtedly the easiest way to maintain and improve health. The unreasonable diet structure leads to many diseases, and more and more people want to know how to eat reasonably. However, in the existing market, this urgent demand for consumers can not be well met. Our recreation and nutrition consultation provides all-round nutrition consultation for consumers with professional technical guidance, and provides tailor-made healthy diet suggestions for every customer.
2. Provide a reasonable nutritional diet.
Nowadays, food is the most important thing for people. Nutritional catering has been gradually accepted and recognized by the general public. More and more people want a healthy diet, but they can't make it by themselves because of various practical restrictions. At this time, our recreational nutrition catering provides professional nutrition packages for our customers, which can fully meet the nutritional intake of every customer and meet the needs of the body one day.
(Note: Due to financial reasons, it is impossible to produce directly. Our nutritional catering food is cooperated with professional and authoritative enterprises. )
competitive analysis: technical skills advantage: our company cooperates with strong brand nutrition institutions, which shows that we have a strong backing in technical skills, and we have obvious advantages in this respect.
staff advantage: on the basis of the above, our company will also employ experienced nutrition caterers, enthusiastic and innovative marketers and excellent senior managers.
product advantage: provide customers with healthy, safe and nutritious catering food and dietary suggestions, and at the same time provide customers with perfect nutritious catering food.
brand disadvantage: at present, we don't have a strong brand awareness and reputation, which requires us to do every detail from research, development to service. We are confident and capable of establishing a good reputation and a well-known brand while realizing the product value.
industrial experience disadvantages: as a new industry, there are few nutrition catering enterprises, and there is no successful business model to learn from, and the company lacks experience in management.
market opportunities: the state promulgated the Technical Requirements for Nutrition Catering in Catering Industry, which promoted the development of the whole nutrition industry in terms of policies. The change of people's consumption concept is no longer just to eat enough, but to eat safely and healthily, so the demand for nutritious catering is growing, which is conducive to the rapid expansion of enterprises. Skills and technology are transferred to new products and new businesses, and technology is used to drive industries and serve a larger customer base. Market segmentation becomes possible, and the segmentation of the target market can be used to serve different customers.
Because it is a new industry, we face fewer competitors. The existing threats, the crackdown on emerging nutritional catering by existing large catering enterprises and the resistance and retaliation of existing nutritional catering enterprises against new entrants. It takes a certain process for people to accept new things, and customers know little about nutritional catering and have some resistance to new products. The lack of nutritionist training in the existing market leads to the shortage of nutrition talents.
Third, the promotion strategy
The following points should be achieved in service:
When customers want to know about the enterprise and product information, they should provide corresponding information in time, and on this basis, they can be introduced in detail, so that customers can get a deeper understanding and stimulate their demand. When providing services to customers, they must maintain their passion and achieve perfect service attitude. Establish consumer information. To improve the satisfaction of existing consumers. For potential consumers, it is necessary to stimulate their consumption desire and turn it into consumers of products. For those who refuse to spend, we should also keep in touch to enhance friendship.
take the concept of customer first as the central idea of business, serve patiently and establish a good image of the company.
product price strategy: the pricing method should be demand-oriented pricing method, because our company's nutritional catering service is most influenced by customers, only when the product price is consistent with consumers' purchasing power, price psychology and consciousness. Price can be a means to promote sales and realize profits.
Promotion strategy: sales promotion by personnel, publicity in universities, communication with students and negotiation with restaurants; Negotiate and cooperate with the hotels in the commercial street.
in addition, in the process of sales promotion, sales personnel can also use some promotional tools such as small commemorative books, catalogues and other promotional printed materials to help promote sales.
advertising: print advertising; Outdoor advertising; Internet advertising: WeChat official account, Weibo, etc.
differentiation strategy: in the process of product promotion, we should highlight the product characteristics of our nutritional catering, fully show the advantages of our nutritional catering, compare with the same type of products, impress consumers with the concept of "service first, customer first", establish a good image with characteristic products and thoughtful service, and achieve the purpose of promotion.
word-of-mouth marketing: products with a good word-of-mouth will generate greater profit value;
IV. The company's goal
is to become a leading brand service organization focusing on nutrition services in the main market, and recover the cost within 2 years.
Mission of the company:
1. Realize the expected construction of investment sites.
2. explore the investment market and enhance product awareness.
3. Constantly improve product quality to meet customer demand.
4. Successfully complete the above matters, and gradually make the invested capital generate income.
V. Financial Plan
According to preliminary calculation, the company needs to invest about 11, yuan when it is established. The capital requirements are as follows:
Expense item amount: fixed assets investment: 3,; intangible assets: 3,; current assets: 3,; unforeseeable (calculated by the above 4%): 2,; total expenses incurred during the period:
Employee salary: 3, yuan/year rent: 15, yuan/year decoration fee: 1, yuan.
business plan 2
1. Introduction of campus business environment
With the development of social economy and culture, the pace of people's life has accelerated, and people's living environment and lifestyle have changed a lot! Part-time job has become a fashion, and the market for students' part-time job is very broad. Part-time job is the need for students to reduce their financial burden; The need to apply what you have learned; Students understand the needs of society; The need to improve students' comprehensive quality; The need to increase social experience; In order to meet the needs of a big foundation for working. Group consumption has quietly entered people's lives and has become popular, which is the need of social development and also a necessity. Group consumption involves all aspects of people's lives. Group consumption enables people to save money and time, and get the biggest consumption benefits with the least investment. Students' group consumption has a more market. Students are pure consumers, and their brand awareness and brand loyalty are very high. Student consumption is also at the forefront of society. Group consumption is personality. Brand. Affordable and best consumption mode. To build the terminal market of group consumption in colleges and universities, its commercial market development potential is immeasurable!
second, the purpose of campus entrepreneurship
focus on the development of the university market, establish a campus part-time platform, a student practice platform, a campus business platform, and serve students and universities.
Third, the theme of entrepreneurship
is related to students' growth: let students participate in social practice, know the society, understand the society, practice while learning, apply what they have learned, and improve students' comprehensive quality. The campus market is developed by students themselves and maintained by themselves.
IV. Entrepreneurial goal
Occupy the consumer terminal market of colleges and universities and the surrounding consumer market centered on colleges and universities, and build a joint brand fleet of college entrepreneurship.
V. Market demand points
1. Students' need to reduce their financial burden
2. Students' need to participate in social practice and improve their comprehensive quality
3. Students' individual consumption and brand consumption. Affordable consumption. The need for safe consumption.
4. The need for colleges and universities to improve students' employment
5. The need to encourage college students to start businesses
6. The need for merchants to open the campus market
7. The need for social and economic development trends
6. The commercial potential of the project
The long-term goal of this project is to occupy the university consumer terminal market and the university-centered terminal consumer market, and its commercial prospects are immeasurable!
business plan chapter 3
a business plan is a vision of the future of an enterprise in order to look forward to business prospects, integrate resources, concentrate on fixing problems, and look for opportunities. Simply put, it is actually to predict the growth rate of enterprises and make future action plans.
first: elements:
executive summary
it appears at the front of the business plan, but it is suggested that this part should be completed at the end.
company profile
includes the company's registration, history and start-up plan.
product service
describe the particularity of your product or service and the target customers.
strategy implementation
you need to know your market, customers' needs, where customers are and how to get them.
management team
describes the main team members.
financial analysis
make sure that this part truly reflects your current financial situation, including your cash situation and profitability.
legal risk
describes how to avoid legal risks when a company's products enter the market.
second: evaluation criteria
1. A successful business plan should have a good start-up plan. Whether the plan is simple or not is easy to understand and operate.
2. Is the plan specific and appropriate? Does the plan include a specific date and a specific person in charge of a specific project and budget?
3. The plan should be objective, and whether the sales forecast and expense budget are objective and accurate.
4. whether the plan is complete, whether it includes all the elements, and whether the connection of context is smooth.
Third, the problems that are easy to appear in the failed plan
1. The description language is confusing and unclear, and there are many useless words (concise language+chart description);
2. The business plan is very unprofessional, for example, it lacks basic data and the analysis is too simple; Or the data is not convincing, come up with some data that is far from the industry standard;
3. There is no strong implementation group's project plan;
4. A project plan with creativity, no practical experience and no details;
5. A project plan with unclear plan objectives or difficult to measure the implementation of the objectives;
6. Describe the market and environment in a large space, and then clarify the business types and objectives of the company later;
7. Too much emphasis on the advanced technology or the creativity of products and services, while ignoring the implementation aspect, failing to clearly explain business opportunities and implementation ability, thinking that "success comes naturally";
8. There are many slogans in the plan, but the strategies and tactics formulated to achieve the goal are not described much;
9. Emphasize the market capacity or production capacity, but don't explain clearly how to sell your own products: there are only sales targets, but there is no specific plan to achieve them;
1. Emphasize past achievements, but fail to convincingly explain the strategies and methods to maintain sustainable competitive advantage in the future;
11. Too much emphasis on the supply and marketing relationship of a large company makes investors very worried about the huge risks brought by relying too much on a single strategic partner;
12. The strength of the management team is exaggerated, or it is claimed that if the investment is obtained, a certain celebrity will join the company;
13. The description of market introduction and team assistance is unconvincing;
14. The implementation plan of production and marketing is either not involved or only touched upon;
15, underestimate the competitors.