Chapter 1 bank publicity activity plan
1. Activity background:
The life education goals of the second grade of the Happiness Train are determined to be: self-confidence, tolerance, care, and happiness , to achieve such a goal, it must be accomplished through a series of effective activities. Based on the small activities carried out in the first and second grade classes, a series of Happy Bank activities were launched.
2. Guiding ideology
Guided by the "Daily Behavior Standards for Primary School Students" and the "Implementation Outline of Citizen Morality", with the principles of "virtue is preserved, love is preserved" and " With the purpose of "happiness and self-confidence", we organically combine love dedication and self-confidence with class activities, commendations and rewards, establish a diverse evaluation system, strive to cultivate students' self-confidence and love, and comprehensively improve the happiness train members Ideological and moral quality and comprehensive quality.
3. The operation system of Happy Bank
Set up a "Happy Bank Head Office" with two branches: Happy Bank and Love Bank.
IV. The operating philosophy of Happy Bank
1. Scientific system management
2. Cutting-edge procedural operations
3 , Enriched activity connotations
4. Diversified evaluation system
V. Activity implementation methods
1. The general president is served by the squadron leader, and the general guidance staff to assist and guide. The branch president is elected by election, and each branch has three bank tellers who are selected through registration and assessment.
2. Each person is provided with two passbooks, which are recorded by the bank teller. The entries are required to be clear, neatly written, and stamped.
3. Register in time based on the performance of the team members. Each branch will make a summary every month and a summary every semester.
Part 2 Bank Promotional Activity Plan
Activity Purpose
1. Thank customers and further strengthen the relationship between customers and the bank.
2. Promote the overall image of xx Bank and demonstrate the corporate strength and characteristic culture of xx Bank.
3. Promote the concepts and services of xx Bank, consolidate old customers, attract new customers, and lay the foundation for business expansion in the new year.
Planning points
1. Highlight the characteristics of the industry and allow participants to fully experience the culture and connotation of xx Bank.
2. The activities should be simple and novel, easy for customers to participate, and leave a deep impression.
Event plan
1. Dinner theme: Gratitude, Touching, Gratitude, *** Pass 2020
2. Hosting time:
3. Location: Four or five local hotels
4. Participants: business celebrities, leaders of relevant government departments, special guests from the literary and art circles
5. Dinner content
1. Thank you
Session 1: The female employees of xx Bank collectively sang "Thank You" to kick off the dinner party. (Related videos can be found online. Note: Individual parts of the lyrics can be modified according to the actual situation. For example, "Thank you, my loyal lover and friend" can be changed to "Thank you, my loyal customer friend.")
Session 2: The host invites all guests to "join hands sincerely to build the Bank of Communications".
Content:
(1) Prepare a beautiful extra-large piggy bank in advance (if time permits, you can even make it look like the x-line logo. If you don’t want to be so troublesome, just Go buy one, there may be one in a large gift shop, give priority to the shape of a horse. If it is not big enough, you can modify it yourself. The important thing is to decorate the surface in gold and put the logo of xx Bank on it)
(2) Purchase 10,000 coin prototypes and chocolates wrapped in gold paper.
(3) At the event site, each customer is asked to place 8 pieces of chocolate inside (important guests can place 18 or 88 pieces) chocolate, which indicates that the business will be prosperous and the wealth will be abundant next year.
(4) All participants took photos with the golden piggy bank.
2. Touched
Session 1: The staff of xx Bank performed the self-written and self-acted sketch "××", which combined the original bank model (ticket number) with modern banking services The comparison reflects xx Bank’s vision of “providing better financial solutions and continuing to create unique value”. The sketch contains the most popular "time travel" element at present. Because the differences between ancient and modern times are obvious, it is very easy to stand out.
Session 2: Invite four government leaders, well-known entrepreneurs, and famous calligraphers (contact in advance to confirm) to offer treasures on the spot.
Content:
(1) Four people respectively inscribed the corporate culture philosophy of xx Bank.
(2) Play the corporate video of xx Bank on the big screen (remove the sound).
Session 3: Invite guests from the literary and art circles to perform music (with national characteristics, grand and festive).
Session 4: The skit "Password" performed by the staff of xx Bank (just modify the skit co-starred by Gao Xiumin and Zhao Shilin, and change Zhao Shilin's identity to a staff member of xx Bank. Related videos can be found online. )
3. Gratitude
Session 1: A self-written and self-acted double act "My Day" performed by xx bank staff (showing the staff's dedication to work and dedication to customers) Service, high quality, high efficiency, responsible).
Session 2: Lucky draw.
Content:
(1) There will be 28 third prizes, 18 second prizes and 8 first prizes, which will be drawn by important leaders present. (The quantity and quality of prizes can be adjusted according to the budget)
(2) After each round of awarding, the winners are required to perform a procedure, which is "one sentence, a lifetime", "one love, one cup" liquor". "One word, a lifetime" invites important figures among them to give speeches, and all award-winners "speak for themselves with songs" and collectively sing a song that they think can express the aspirations of the award-winning group. "A lifetime of love, a glass of wine", those who won the prizes toasted together to celebrate and wish each other.
Session 3: "Grateful Heart" performed by xx bank staff (it is recommended to use sign language accompaniment or sign language singing. This is relatively easy to learn. And the effect is much better than just singing. Available online Found related videos).
4. Ending
The host announced the end of the dinner and played the song "Unforgettable Tonight".
Project Description
1. The above program content can be flexibly adjusted according to the dinner time.
2. Further cooperation is possible in the planning and writing of specific program content (the author has creative experience in this area).
Part 3 Bank Publicity Activity Plan
1. Activity Background:
Since a public utility unit entrusted Zhuhai ICBC and China Construction Bank to collect fees on its behalf in May this year, The number of customers who come to the bureau's business offices to pay fees in cash is gradually decreasing. From the statistical data analysis in June and July, the average number of customers who come to the bureau's business offices to pay fees in cash accounts for 16. The bank collects cash. Fee income accounts for 40% of the cash income from fees of a certain public utility unit. The data shows that the bank fee collection policy launched by the bureau has achieved initial results and has basically achieved the first stage of publicity purposes.
During the investigation, we also learned that due to the long waiting time at some bank branches during the implementation of bank collection, and the unfamiliarity of bank staff with operating procedures that affected payment, some customers still They are unwilling to go to the bank to pay bills. Moreover, some customers still do not understand and are resistant to a certain public utility unit's policy of not charging fees but instead entrusting banks to collect payments. They complain to a certain public utility unit or even the municipal government department and have the bureau read the meter. There has been a lot of pressure on clerks, window chargers and bureau leaders, which has affected the normal operations of each business office to a greater or lesser extent.
According to statistics, there are currently about 15,000 customers who are still unwilling to pay fees at banks and often go to various business offices to pay fees in cash. These customers account for about 4% of the total number of paying users. Although this amount is not very large, it is still necessary to be vigilant and pay attention, and find ways to encourage them to pay fees at the bank.
Therefore, in order to further deepen and continue to implement the policy of bank collection, accelerate the reduction of the pressure of manual collection at each business office window of a certain public utility unit, reduce operating costs, and improve service quality, this plan proposes to hold "transaction collection" A survey and publicity campaign with the theme of "paying money to the bank".
2. Purpose of the activity:
Understand the reasons why users are still unwilling to adopt the bank payment method, provide first-hand reference materials for the next step of work, and once again promote " The policy of “paying fees to the bank” encourages people to “pay fees to the bank”.
3. Publicity time:
November 20x
4. Activity theme:
It is really safe and convenient to pay bills to the bank
5. Target audience:
15,000 customers who are still unwilling to pay fees at the bank.
6. Overview of the activity:
Send a survey letter to customers who are unwilling to pay fees at the bank to understand the reasons why they are unwilling to adopt the payment method at the bank, and send a letter to those who responded to the letter. Customers give gifts.
7. Publicity methods:
Install survey letters in postage envelopes and mail them to 15,000 customers.
Use postage stamps to prepare survey responses. Customers can fill out the survey responses and mail them directly back to a public utility unit without affixing postage.
8. Introduction to event media:
Postage seals, namely postage postcards and postage envelopes, are developed on the basis of ordinary postcards and envelopes. They print the postage directly on the postcards. and envelopes, which is very convenient for the sender and can publish advertisements for enterprises and institutions at designated locations. It is a new type of advertising media. Postage sealing is the exclusive business of the postal department, and no unit or individual may operate it at will.
Characteristics of postage seals:
1. Authoritative: uniformly issued by the China Post Bureau, it has anti-counterfeiting functions and a certain grade.
2. Advertising: The advertising content of enterprises and institutions can be published in designated locations.
3. Convenience: Contains postage patterns, eliminating the trouble of sticking stamps.
4. Collectability: Exquisite postage covers are still collectibles for stamp collectors.
5. Commemorative: Postage covers issued for major events also have the function and significance of commemorating history.
9. Activity content:
Omitted (supplement according to the situation)