The plaque of "Tianjin Quanyechang" was inscribed by the famous calligrapher Hua Shikui. At that time, Gao Xingqiao, the boss of "Quanyechang", found Hua Shikui and asked him to write that the price was 100 yuan per word, that is, five words of 500 yuan. At this price, 250 bags of high-grade flour could be bought at that time. At that time, there was no technology to enlarge and reduce the characters today, so the plaque needed to be as big as possible. At that time, Mr. Hua Shikui put three square tables together, and then put paper on them, and it was finished at one time. Mr Hua Shikui only had two posters in his life. In addition to the "Peace Gate" in Beijing, it is the "persuasion field" in Tianjin.
The "Quanyechang" was built in the French Concession in Tianjin at that time, and the authorities proposed to call it "French Shopping Mall". Gao Xingqiao, who has a good economic mind, thinks that adding the word "law" will discourage the people and is not conducive to business. So he adopted the suggestion of Prince Zaizhen, the shareholder of the cooperative, and named it "Persuasion Field". At that time, Mr. Zaizhen explained the origin of the word "exhortation". In the thirty-first year of Guangxu (i.e. 1905), the Qing government established the "School-Encouraging Hall" in Beijing, which was a "department store" for displaying and selling goods. And the consultation field is the subsidiary of the goods stored in this exhibition. In that era of internal troubles and foreign invasion, "persuading industry" pinned the hope of industrial prosperity. Therefore, at the beginning of the venture, its business purpose was to write four warnings with the prefix of "persuading the market". Namely: persuade our country to be rich and strong, do business diligently, develop business and increase the market. As a business guide, for development. This is the origin of the word "encouragement field". "Tianjin Quanyechang" was designed by French engineer Miao Lei, with a building area of 2 1 1,000 square meters, five floors in three dimensions and seven floors in the corner.
At the beginning of the business, until liberation, the first to third floors were rented to various shops and booths. Its main business is daily necessities, silks and satins, various utensils, watches and clocks, jewelry, Four Treasures of the Study, used books and antiques. The most interesting thing is that it is not only a shopping center, but also a large entertainment place. At that time, there were "eight days" in the shopping mall, namely Tiangong Cinema, Tianhuajing Theater, Tianle Theater, Tiansheng Theater, Daguan Garden, Tianwei Club, Tianlu Tea House and the roof. At that time, Tianhuajing Theater often performed performances by famous Peking Opera artists, and it was full day and night. This kind of shopping mall was unique in North China at that time. At that time, Tianhuajing Theater was run by Gao Bohai, the son of Gao Xingqiao, and all the money earned was on the side of the "persuasion field", and the "Bohai Building" was built, which was unprecedented in prosperity.
The "business promotion workshop" officially opened on192865438+February 12. At that time, there were more than 300 stores selling goods. On the opening day, the hot scene was unprecedented, from Chinese and foreign officials to ordinary people. According to the older generation of Tianjin people, apart from the victory of the Anti-Japanese War and the liberation of Tianjin, the most lively time in Tianjin was the opening of the "Quanyechang"! 193 1 to 1939 was the heyday of Quanyechang, but this prosperity only lasted less than ten years. The Japanese invaders launched a war of aggression against China, and most of North China fell. After the fall of Tianjin, due to the war, soaring prices and economic depression, the purchasing power of the people dropped sharply, making the staff in the shopping mall scarce, and many shops in the shopping mall withdrew because of earning less and losing more.
This situation did not change until after liberation. In the case of public-private partnership, the government funded the transformation of the Quanyechang and merged it with the neighboring Tianjin shopping mall, which revived the Quanyechang. 199 1 year, the experience counseling center was expanded again with a total area of 50,000 square meters and a business area of 34,300 square meters. It has become the largest multifunctional and high-grade new commercial building in Tianjin, which integrates shopping, entertainment, leisure and service. With its unique features and honest service, it has become a shining city card in Tianjin.