This major cultivates all-round development of morality, intelligence and physique, has solid artistic design ability, is familiar with engineering technology and materials, understands basic knowledge such as exhibition management, has strong adaptability and wide knowledge, and can meet the needs of the international development of China's exhibition industry.
A compound and applied senior professional with pioneering and innovative ability and teamwork spirit, who can engage in the design and production of exhibition art in relevant enterprises, institutions and professional design institutions in the exhibition industry.
Professional courses: sketch, color, three components, decoration foundation, perspective, engineering drawing, exhibition design, environmental facilities design, exhibition space performance techniques, computer design software application.
Advertising design, printing manuscript preparation and technology, display model design and production, display props design and production, ergonomics, materials and budget, Chinese painting, calligraphy, exhibition introduction, exhibition advertising and media, exhibition regulations, organization and management of large-scale activities.
Employment direction:
Graduates are mainly sent to exhibition companies, exhibition centers, government exhibition institutions, exhibition industry associations, environmental design companies, advertising departments, professional design institutions, event planning companies, art design departments, various news media and publicity departments, press and publication units, educational units or training institutions and other enterprises and institutions.
Engaged in enterprise planning and brand promotion, exhibition space art design, exhibition planning and operation, and exhibition science and technology project implementation. More specifically, graduates majoring in exhibition and advertising design can work in planning departments of enterprises or institutions, advertising companies and professional design institutions, news publishing units, educational units or training institutions.
Engaged in enterprise planning and brand promotion, exhibition planning and design, advertising operation and management, art design teaching and training.