The inscription on the plaque was mainly made by dignitaries, celebrities and calligraphers at that time. Most of the plaques are painted in black, and there are also colors such as purple, red, blue, green and brown. The most common type of writing is a real gold plaque, which means that gold foil is applied to words.
The plaque is a unique commercial language and cultural symbol in China. It is a comprehensive work of art integrating Chinese language, China calligraphy, China traditional architecture and sculpture, with both ideological and artistic features.