Just like the advertising slogan of WeChat official account, "No matter how small an individual is, he also has his own brand", if we only understand the self-media as: posting the dynamics of friends circle at will, it would be a big mistake! In fact, since the media era, it is the era of shaping personal IP. If you don't protect your IP well, you will undoubtedly destroy the Great Wall and smash your own signboard.
1, providing high-quality content.
In the creative process, high-quality content must be produced to attract more users' attention and be favored by recommendation systems. Knock on the blackboard and draw the key points: what is high-quality content? High-quality content is: the content is more than 600 words, with 6 pictures in high definition, clear logic and clear views.
In fact, this is only the threshold condition for high-quality content to enter, that is, you can't write below this standard. My suggestion is to raise the requirements a little and write articles with more than 1200 words. I don't mean to say that more words means better quality, but to distinguish it from news, not to be brief, but to make the content more detailed and make readers feel "interesting", thus increasing users' stickiness and enhancing users' likes.
Some media writers think that writing an article too long will increase the bounce rate, which is not conducive to improving the quality of the article. But we have to ask ourselves, is the drop in quality really due to the high bounce rate? Or is the content of the article too short, so that readers have nothing to read and the bounce rate is high?
2. About hot spots.
Many people can't help feeling hot when they are doing self-media. Sometimes it's obviously not in that field, but it's a hot spot. But it ignores the most important point: "stay altruistic and provide quality content."
Here, I want to give you a formula: adventure is temporary, and constant is eternal.
Now that the number of media employees has increased greatly, everyone is inevitably thinking about hot spots, because this is a way to quickly see the traffic. However, the weight of each account is different. If you can't publish it before others, how can you compete and win with others only on your point of view? A thousand people write the same article, can you guarantee to get the opinion of 10 1? Therefore, my advice to you is that only those who are familiar with and good at the field can go to the hot spot, otherwise, the hot spot will consume the number of articles in vain!
I'm not saying hot spots can't be ignored. Give you another idea: long-term hot spots and short-term hot spots.
1 How to make a long-term hot spot: For a simple example, there is a Dragon Boat Festival every year, and children will definitely pay attention to the origin of the Dragon Boat Festival during the Dragon Boat Festival. Moreover, there is this passage in the primary school textbook. When they finish learning this text, children of the same grade all over the country will look up information online. If you lay out a high-quality article about the legend of Dragon Boat Festival in advance, it is very important to ensure the high quality of the article. Your articles are of high quality, ranking naturally in the top of the system search, and you have a greater chance of getting traffic. Diverse your thoughts. Can you write down the foreseeable hot spots such as June 1st, July 1st, November 11th, Mid-Autumn Festival and Double Ninth Festival in advance? So you can lay out a few high-quality articles in advance, and wait for the traffic to break out.
② How to avoid short-term hot spots: Short-term hot spots are short-lived. Everyone only pays attention once, and there is rarely a second wave of attention. For example, the former "wandering master" and "eyebrows have a way" belong to the public who only pay attention once, and then they will soon get lost in the ocean of information. This hot spot mainly lies in the speed and timeliness of manuscripts.
Since the media is in the ascendant, it is promising. In addition to the quality of the article itself, there are also some tips for operating the media, such as keyword layout, posting time, adding links and so on. I won't explain them here.
Originality is not a dream: five skills of self-media operation