Why did "I Repair Cultural Relics in the Forbidden City" not do well at the box office?

This movie once broke out in my circle of friends. In this impetuous society, doing only one thing for a lifetime seems to be too far-fetched and unrealistic, just like the slogan of this movie It's the same as "one palace gate, two worlds".

This is a documentary. I have watched the 3-episode drama version of it before. The magical thing about it is that no matter which part you start watching, you can gain something. For example, everyone knows that Chen Daoming’s daughter was born The name "Ge" comes from the famous saying of Wang Yangming, a great thinker in the Ming Dynasty, "To achieve knowledge lies in studying things." Everyone is talking about "Gewu". Do you really know what these two words mean?

In addition to orthodox knowledge, there are also many rumors. For example, everyone says that the Forbidden City is haunted. What is the truth?

In the five days since "I Repaired Cultural Relics in the Forbidden City" was released, its reputation has been very strong, which is very rare for documentaries.

Unfortunately, despite its high reputation, the box office was as low as dust.

As of December 20th, comparison with the box office of "The Great Wall"

During the interview, director Xiao Han said that 1.5 million yuan was invested in the three episodes of the documentary "I Repair Cultural Relics in the Forbidden City" at the beginning of the year , the cost has not been recovered so far, so the theatrical film has adopted a crowdfunding model, which is sad to think about.

It was finally released in theaters, but the box office was still terrible. It turned out that everyone's support in social circles was just verbal, and very few people paid the bill.

No wonder.

In this film, there are no fierce fighting scenes, no lingering love stories, and no young and beautiful young women for the audience to lick the screen. What is there is just the daily life of the cultural relic restorers of the Forbidden City. From eight to five, choose one thing for the rest of your life. "Teacher Feng spent 10 years to copy "Along the River During the Qingming Festival". For many copy masters, it takes a lifetime to produce a single work. "There are too many cultural relics in the library. It will take a lifetime for our generation to pass it on to the next generation." Do you feel like you are returning to ancient times? In the past, cars and horses were slow, and there was only enough time to love one person in a lifetime. Here, their life is only enough to do one thing.

If there were no cameras pointed at them, few of us would know that there is such a group of people and such a profession inside the deep red wall of the palace gate.

When we admire the spirit of Japanese "craftsmen", we do not know that in China, this spirit of "studying things to gain knowledge, sincerity, cultivating oneself with a sincere mind, harmonizing the family, governing the country and bringing peace to the world" has been passed down for thousands of years. Today's porcelain, calligraphy and painting, bronze, wood carving, textiles, and clocks are all based on craftsmen of different eras. There are also restoration masters who exist to protect cultural relics just like in the film.

Maybe this is one of the reasons why the box office is not high-it is too far away from us. As the saying goes, it has nothing to do with yourself. For things that don’t have direct reference meaning in life, for you and me who have limited time and money, it takes more than an hour to watch a movie, which is too luxurious. I don’t know since when, we are more inclined to “get to the key points in 3 seconds”.

In addition, "The Great Wall", "Hacksaw Ridge" and other domestic and foreign blockbusters have also added some tragic color to the box office of this film.

Although we also need to "slow down and wait for the soul", it is just that this process cannot be completed in one step through "I Repair Cultural Relics in the Forbidden City". Like the masters of restoring cultural relics in the Forbidden City, we need From generation to generation, it has been taught by words and deeds, and from generation to generation, the moistening of things has silently penetrated into every inch of the soul.

The role of this film is to pave the way, and one day, it will eventually prove its own value.