There are many people who call themselves "designers" now, but how many can really be called "teachers"? In my eyes, yes! But very few, many of these are packaged.
Now is an era of commercialization and also an era of commercial packaging!
I used to be a calligrapher, of course, I can only be an amateur, but I have come into contact with many so-called famous painters and calligraphers, so let's first see how they package themselves with business.
There is a popular saying in calligraphy and painting that "money begets fame, and fame begets money". A rational painter and calligrapher starts to sell his works when he reaches a certain level (this level can also be seen by laymen), and then opens exhibitions and activities with the money he earns. When he has enough money, he even buys an official to be the director, secretary-general and president of the local painting and calligraphy association, and has his market in the local area. In this way, the same works rose from the original 100 yuan to the official 100 yuan, so many painters and painters became villas in a week.
I'm not making irresponsible remarks about this kind of behavior in the painting and calligraphy circles, but their models have been applied to various industries about art. I dare not say that this kind of behavior is a stain on art, only that they have adapted to this fast commercial times. This society needs such talents.
In the same way, I will apply this method to our design, which is suitable for any design industry. Then I dare to put forward my packaging theory.
1. There are three packaging methods:
1, company packaging:
Features: slow speed and little influence; But the cost is low.
Specific operation method: infiltration type is adopted. Start from within the company and establish an image. Then promote it to surrounding areas and customers. In this way, the company can be promoted layer by layer, and the designer's reputation is also great. Designers need to grow with the company. If you are a big company, you only need to spend some money on advertising.
Be sure to remember: the company needs to set up a certain talent system, and the bird will fly when it is big!
2. Social packaging
Features: high speed, great influence and high relationship cost (money is indispensable)
Specific operation method: socialized packaging needs to have a good relationship with industry associations. Through a certain relationship, he can make some so-called titles and then put them in any corner of society, and he can become the focus of society.
3, the combination of the two.
I won't say much about this. I'll make it up when my company's pilot is successful!
Second, the method of inner packaging
The above is about outer packaging and inner packaging: I don't know much about this inner packaging, so let's talk about it!
With the outer packaging, the design level should still be so good. I mean, it's not too bad. The most basic thing is understanding.
I'm talking about turning your design into a style, or whether you are a shameful style or a simple style, in short, a style that others don't have.