The real kung fu with China flavor.

On 20 1 1 year, Kungfu officially announced the launch of the customer-oriented "China Taste Plan", which attracted great attention from both inside and outside the industry. The core of "China Taste Plan" is that Kungfu announced that it will deepen China's food culture in the future, give full play to its advantages in Chinese food standardization, and strengthen the unique advantages of local fast food in inheriting China's food culture by exploring more "China taste" products and dining experiences.

Before the "China Taste Plan" was launched on a large scale, Kungfu chose Guangzhou Tianhe Sports West Road Store as a pilot concept store. If you come to this restaurant, the red appearance is still very eye-catching. After entering the store, the traditional Chinese brush calligraphy with "Chinese flavor", coupled with the application of chopsticks, Peking Opera facial makeup and many other China elements in the decoration, made people shine. After the success of the pilot, Kungfu officially implemented the "China Taste Plan", and it is planned to gradually transform the existing restaurants in five years to unify the national Kungfu restaurants into a new image of "China Taste". It is estimated that this plan will cost more than 1 100 million yuan. According to China Broadcasting Network, "As Kungfu is the only fast food company in China that has never opened a franchise store, the existing 420-odd stores, together with 70 new stores planned to be opened next year, will be more easily unified into the image of' Chinese flavor'."

If Kungfu is the key booster to realize the chain development of Kungfu, then Kungfu China Taste Plan is a development tool for Kungfu to inherit the unique advantages of China's food culture. With its advantages in Chinese food standardization, Kungfu can explore more "China flavor" products and dining experiences, and put wings on its vision of becoming the first brand of Chinese fast food in the world.

In fact, after the official implementation of "China Taste Plan", Kungfu has been widely reported by the media and praised by the industry. Phoenix's report. Com commented that "China's diet is extensive and profound, and there are countless healthy and delicious products. If Kung Fu can give full play to its advantages in the standardized management of Chinese fast food and the management of modern fast food, it will undoubtedly help to promote the industrialization of Chinese food and promote the food culture in China. ". "China Taste Plan" won the 20 1 1 annual "China Marketing Benchmark Enterprise Award" by virtue of consumers' love and media applause.