Brief introduction of tea packaging design

Good tea packaging has collection value and can be reused as reusable packaging, which not only saves resources, but also promotes tea culture. To do a good job in tea packaging design, its design team must have a deep understanding of tea culture itself, which is the most essential thing in packaging design. Good tea packaging should be able to maintain the quality of tea, so that it does not deteriorate. Only by fully understanding the characteristics of tea and the factors that lead to tea deterioration can we choose suitable materials and use them reasonably according to these characteristics to achieve perfection. At the same time, different kinds of tea, cultural connotations and local characteristics of different regions can only be expressed in product vision through in-depth understanding. The design of tea packaging fully embodies the humanistic characteristics. The practical value of tea packaging lies in moisture-proof, high temperature resistance, odor-proof, direct sunlight protection and avoiding long-term exposure, thus giving tea proper temperature and humidity and maintaining the quality of tea. At the same time, packaged tea should be convenient for people to buy, carry and store. However, with the development of commodity economy, packaging design should not only have practical functions, but also embody humanistic characteristics and meet the requirements of the times. The so-called "first-class products can not be separated from first-class packaging" is the truth. China is the hometown of tea, and tea culture has a long history. Drinking tea in daily life is a traditional leisure way for people. Correspondingly, the tea packaging and tea-making utensils should also be beautiful and generous, with a certain taste. Therefore, a good tea packaging and decoration should at least have the following four characteristics: first, it has a strong national color or is the product of local folk culture, thus making the production and marketing culture sound and promoting consumption development; The second is to attach importance to people's feelings and wishes-humanization. For example, the application of "dragon and phoenix are auspicious" to the packaging of ceramic gift tea fully embodies people's emotional pursuit of "good luck and wishful thinking". The third is hidden. Contained without revealing, it makes people daydream and becomes a kind of connotative beauty. For example, in the tea box, the elegant forms and attractive soup colors of various teas are reproduced, and the mountains, fog and peaks in the tea-producing area are panoramic. The fourth is to emphasize artistic conception. For example, the folk customs in ancient calligraphy and painting show that the product has a long history, creating a picturesque artistic conception of tea tasting and bringing people unique cultural enjoyment. At present, tea packaging has broken through the original traditional model. In addition to packaging such as iron boxes, paper bags, cartons and plastic bags, wooden packaging, exquisite ceramic packaging and novel and unique craft packaging with elegant charm have entered the supermarket, attracting people's attention. Wooden packaging is antique and unique in shape. Sculpture, mosaic, calligraphy and other artistic means are used in it, among which there are many famous works with strong tea culture color. Using it to package tea leaves not only keeps the color, fragrance and taste of tea leaves, but also is not easy to mildew. Ceramic packaging occupies a certain proportion in tea packaging, which is exquisite, elegant and colorful. Coupled with its unique shape, some exquisite and elegant, some dignified and elegant, some pots have been carved, inlaid, painted with gold, printed with silk and decorated with earth, which is pleasing to the eye and can suit more people's tastes. In recent years, with the warming of home decoration, various craft packaging has become more and more popular. The technological packaging of tea can be used to preserve and enjoy tea. Modeling is often new, strange and special, both inspiring and full of modern flavor. From the material point of view, there are metal products, glass products and composite products, which inadvertently add a flavor of oriental art at home. So it is widely welcomed by consumers.