The emblem of Beijing 2022 Winter Olympics is dominated by blue, which symbolizes dreams and the future, as well as the brightness and purity of ice and snow. Red and yellow, two auxiliary colors, originated from the national flag of China, represent the passion, youth and vitality of sports.
The emblem of Beijing 2022 Winter Olympics is mainly composed of three parts: the emblem graphics, the text logo and the Olympic rings logo. The design of the emblem is divided into three parts: the upper part, the lower part and the middle part. The main body is like a freehand cursive script of the Chinese character "Winter" with different gradient colors, which integrates abstract slideways, ice and snow movements and calligraphy, and the two points below the word "Winter" merge into 2022.
Design concept of the emblem of Beijing 2022 Winter Olympics
The emblem of Beijing 2022 Winter Olympics adopts the artistic form of China's calligraphy, which combines rich oriental cultural heritage and international modern style, presents a new image and dream of China in the new era, and conveys China's unremitting efforts and beautiful pursuit to run the Beijing Winter Olympics well, realize the goal of "300 million people participating in ice and snow sports", realize the dream of a sports power, promote the development of world ice and snow sports, and make new contributions to the international Olympic movement in the new era.