1. title: the title should focus on the content, so that people will be attracted at a glance.
be eye-catching, bright, novel and concise. The font must be large, accounting for half of the poster paper, and the brighter the color, the better.
2. text: clearly state the nature of the activity, introduction, commodity sales and so on, and clearly state the price and promotion.
if it's a performance poster, you should write clearly about the actors, operas, plays and so on.
3. Time: place, fare. The time and place of the event must be clear.
4. End: Start a new line and write the signature. Write the year, month and day under the name.
Extended information:
Poster design skills:
Composition skills, in addition to the contrast skills in color application, we need to learn from and master several contrast relationships. For example, the comparison of the thickness of composition skills, the distance of composition skills, the density of composition skills, the static and dynamic comparison of composition skills, and the comparison of composition skills between China and the West. Comparison between ancient and modern composition techniques, etc.
1. Thickness contrast of composition skills: The so-called thickness contrast refers to the colors used in the process of composition and a style formed by patterns composed of colors. In painting and calligraphy works, we know that there are meticulous brushwork and freehand brushwork, or meticulous brushwork and freehand brushwork appear on the same picture (like the paintings of Chinese painting master Qi Baishi's cabbage and Guo Guo). This style is often used in packaging composition.
some of this contrast is the contrast between the main pattern and the foil pattern; Some are the contrast between the central pattern and the background pattern; Some are as rough as the wind sweeps away the residual clouds in a row, while the other side is as delicate as gossamer; Some use the calligraphy of wild grass instead of patterns, which can be seen anytime and anywhere in some wine and food packaging. Such as Miss brand dumplings and Rejoice brand shampoo.
2. The comparison of composition skills, in the composition of traditional Chinese painting landscapes, explores the close-range and middle-range perspective, while in the design of packaging patterns, the composition levels of several pictures in the near and far directions should be respectively based on the same principle.
The so-called "near" refers to the most eye-catching part of a picture, which is also called the first visual impact. This most eye-catching part is also the most important content to be expressed in the packaging pattern, such as the instant noodle packaging that Shuanghui used the first time. The first thing that breaks into people's sight is the Shuanghui trademark in a blank background and the word "Shuanghui" in a dark red square background (that is, close shot).
In turn, there are several main characters of the smaller "Braised Beef Noodles" running script (it should be said that the second line of sight is also called the middle scene), then the product photos that express the contents of the package (also called the third line of sight, bounded by the middle scene), and then the auxiliary corporate mascot advertising language, performance description, corporate logo and so on.
This obvious sense of hierarchy is also called the three-step rule of vision. It takes into account people's habit of looking at a still life picture from top to bottom and from right to left, and at the same time highlights the most important themes in turn. As a designer, at the beginning of creating a picture, he should understand the theme of his appeal before production, and create an atmosphere that stands out from the crowd. Therefore, the designed picture is like a powerful magnetic force, which tightly pulls the line of sight of the salesman.
3. contrast of composition skills: speaking of contrast of composition skills, this is very similar to the contrast of complexity and simplicity in color use, and it is also very similar to the flying white in Chinese painting, that is, there must be diffusion foil in the concentrated place in the pattern, and it is not appropriate to concentrate or diffuse all. It embodies a kind of density coordination, clear rhythm, relaxation and emptiness.
at the same time, the theme is outstanding. I have seen that in many packaging designs, the whole picture is dense and colorful, with heavy color expression from the background pattern to the theme pattern, which makes people feel overwhelmed and breathless. This not only fails to beautify the products and promote sales, but also makes people bored and lack appetite. This is caused by not grasping the contrast between density and density.
4. Static and dynamic contrast in composition skills: In a pattern, we often find this phenomenon, that is, an explosive pattern displayed in the background or around the title of a packaging theme, or a few crazy thick lines that look casual, but are actually deliberately smeared, or ribbon-shaped English or patterns, all of which show a "dynamic" feeling.
The theme name is dignified and steady, and the background is light and calm, which is the contrast between static and dynamic. This contrast avoids the gaudiness and rigidity of everyone. So the visual effect is comfortable. Accord with people's normal aesthetic psychology.
5. Contrast between China and the West in composition skills. This contrast often uses the combination of cartoon techniques of western painting and traditional techniques of China or the combination of China Sinology art and English in a picture of outer packaging design.
It's also a common way to draw lessons from a picture of a westerner or a picture in a realistic way, which often appears in the packaging of children's products, women's socks, clothes or cosmetics.
6. Comparison between ancient and modern composition techniques: If foreign things serve China, the past will serve the present. In particular, in order to reflect a cultural taste, people often use ancient classic ornamentation, calligraphy, figures and patterns in the composition of packaging design, which is most clearly shown in the packaging of wine.
For example, the wine and Taibai liquor in the Twelve Ladies of a Dream of Red Mansions, as well as the Mid-Autumn moon cakes and black peanuts in food, are all reflected and excavated from these aspects. In addition, there are some high-grade gift boxes for cosmetics and daily necessities, and their ornamentation and patterns are also looking for grafting techniques from classical culture. This can give people an antique and elegant pursuit or a certain comfort. So it is very popular with consumers.
Reference:
Sogou Encyclopedia-Poster Poster design must have considerable appeal and artistic appeal, and factors such as image, color, composition and sense of form should be mobilized to form a strong visual effect; Its picture should have a strong visual center, should strive for novelty and simplicity, and must also have unique artistic style and design characteristics.
In schools, posters are often used in cultural performances, sports meetings, story meetings, exhibitions, parents' meetings, festivals and competitions. The general requirement of poster design is to make people clear at a glance.
the specific elements of poster design:
1, sufficient visual impact, which can be achieved through images and colors
2, the content of poster expression is refined, and the main appeal points are grasped.
3, the content should not be too much
4, generally taking pictures as the mainstay, supplemented by copywriting
5, and the theme font is eye-catching
The types of posters.
1. Commercial posters:
Commercial posters refer to commercial advertising posters that promote goods or commercial services. The design of commercial posters should properly match the product style and audience.
2. Cultural posters:
Cultural posters refer to propaganda posters for various social and cultural activities and exhibitions. There are many kinds of exhibitions, and different exhibitions have their own characteristics. Designers need to know the contents of exhibitions and activities in order to express their contents and styles in an appropriate way.
3. Movie poster:
Computer poster is a branch of poster. Movie poster mainly plays the role of attracting audience's attention and stimulating movie box office income, which is somewhat similar to drama poster and cultural poster.
4. Public posters:
Social posters are ideological. This kind of poster has a specific educational significance to the public, and its poster themes include various social welfare and moral propaganda, or political and ideological propaganda, promoting the spirit of love and dedication, * * * and progress, etc.
In-store poster design:
In-store posters are usually used in business storefronts for in-store decoration and publicity. The design of in-store posters needs to take into account the overall style, color and business content of the store, and strive to blend in with the environment.
Poster design for investment promotion:
Posters for investment promotion usually aim at commercial promotion, and use eye-catching visual effects to promote a certain commodity or service. The design of investment promotion poster should be clear about its business theme, and at the same time, attention should be paid to highlighting the key points in the application of copywriting, which should not be too fancy.
Exhibition poster design:
It has the function of spreading information, involving a wide range of content, rich artistic expression and strong farsightedness. Posters are an art of information transmission and a popular propaganda tool. Poster design must have considerable appeal and artistic appeal, and factors such as image, color, composition and sense of form should be mobilized to form a strong visual effect; Its picture should have a strong visual center, should strive for novelty and simplicity, and must also have unique artistic style and design characteristics.
In schools, posters are often used in cultural performances, sports meetings, story meetings, exhibitions, parents' meetings, festivals and competitions. The general requirement of poster design is to make people clear at a glance.
Steps of poster design:
1. What is the purpose of this poster?
2. Who is the target audience?
3. How do they accept it?
4. How about posters of other products of the same industry?
5. What is the strategy of this poster?
6. what's creative?
7. How to express it?
8. how to combine with the product?
the specific elements of poster design:
1, sufficient visual impact, which can be achieved through images and colors
2, the content of poster expression is refined, and the main appeal points are grasped.
3, the content should not be too much
4, generally taking pictures as the mainstay, supplemented by copywriting
5, and the theme font is eye-catching
The types of posters.
1. Commercial posters:
Commercial posters refer to commercial advertising posters that promote goods or commercial services. The design of commercial posters should properly match the product style and audience.
2. Cultural posters:
Cultural posters refer to propaganda posters for various social and cultural activities and exhibitions. There are many kinds of exhibitions, and different exhibitions have their own characteristics. Designers need to know the contents of exhibitions and activities in order to express their contents and styles in an appropriate way.
3. Movie poster:
Computer poster is a branch of poster. Movie poster mainly plays the role of attracting audience's attention and stimulating movie box office income, which is somewhat similar to drama poster and cultural poster.
4. Public posters:
Social posters are ideological. This kind of poster has a specific educational significance to the public, and its poster themes include various social welfare and moral propaganda, or political and ideological propaganda, promoting the spirit of love and dedication, * * * and progress, etc.
In-store poster design:
In-store posters are usually used in business storefronts for in-store decoration and publicity. The design of in-store posters needs to take into account the overall style, color and business content of the store, and strive to blend in with the environment.
Poster design for investment promotion:
Posters for investment promotion usually aim at commercial promotion, and use eye-catching visual effects to promote a certain commodity or service. The design of investment promotion poster should be clear about its business theme, and at the same time, attention should be paid to highlighting the key points in the application of copywriting, which should not be too fancy.
Exhibition poster design:
Exhibition posters are mainly used for publicity of exhibitions, and are often distributed in streets, theaters, exhibitions, business districts, stations, docks, parks and other public places. It has the function of spreading information, involving a wide range of contents, rich artistic expression and strong farsightedness. Poster design must have considerable appeal and artistic appeal, and it should mobilize factors such as image, color, composition and sense of form to form a strong visual effect. Its pictures should have a strong visual center, strive for novelty and simplicity, and have unique artistic style and design characteristics. < P > Definition: Posters are an art of information transmission and a popular propaganda tool. < P > Posters are also called posters. < P > They are large-scale paintings posted on street walls and hung in windows, attracting the attention of passers-by with their striking pictures. In a sense, the 2th century is a century of political propaganda. Posters, as a propaganda way at that time, reached its peak, among which two world wars, Soviet revolution and construction, and Spanish civil war were the peak of political poster creation, especially in the first 5 years of the twentieth century, which was the golden age of propaganda posters
In Soviet Russia shortly after the victory of the October Revolution, the window of the post office in Moscow, the capital, was covered with posters, so that citizens could understand the revolutionary situation from these posters in different forms
At school, Posters are often used in cultural performances, sports meetings, story meetings, exhibitions, parents' meetings, festivals, competition games, etc.
The general requirement of poster design is to make people clear at a glance
Generally, posters usually contain notices, so the theme should be clear and conspicuous at a glance (such as xx competitions, discounts, etc.). Then it summarizes the main contents such as time, place, notes, etc. With the simplest sentence
The illustrations and beautiful layout of posters are usually a good way to attract people's attention
In real life, there are more abstract and specific
Poster design is based on the application of computer graphic design technology. With the development of the advertising industry, a new occupation
The main feature of this occupation technology is to express the advertising elements such as images, characters, colors, layouts, graphics, etc., combined with the characteristics of the use of advertising media, and through relevant design software on the computer to realize the expression of advertising purposes and intentions, A creative design activity or process of graphic art
With the sustained and rapid economic growth, expanding market competition and escalating competition in China, the commercial war has begun to enter the period of "intellectual war", and advertising has also risen from the so-called "media war" and "investment war" to the competition of advertising creativity, and the word "creativity" has become the most popular common word in China advertising circles
"creative" is expressed in English. It means creating, creating and causing
"creativity" literally means "creating images". From this level, advertising creativity is an artistic conception activity between advertising planning and advertising performance production
that is, according to the advertising theme, after careful thinking and planning, the materials mastered are creatively combined by artistic means to shape an image
In short. That is, the imagery expression form of advertising theme idea: in-store poster design: in-store posters are usually used in business storefronts for in-store decoration and publicity purposes
In-store poster design needs to consider the overall style, color and business content of the store, and strive to blend in with the environment
Merchants poster design: Merchants posters usually aim at commercial publicity. Use eye-catching visual effects to promote a certain commodity or service
The design of investment promotion poster should be clear about its business theme, and at the same time, it should pay attention to highlighting the key points in the application of copywriting, and should not be too fancy
Exhibition poster design: Exhibition posters are mainly used for exhibition promotion, and are often distributed in streets, theaters, exhibitions, commercial downtown areas, stations, docks, parks and other public places
It has the function of spreading information. Covering a wide range of contents, rich artistic expression and strong farsightedness effect
Without a certain design foundation, it is difficult to achieve pleasing effects
There is not so much restraint in the design of plane posters, and he can make an accompanying stroke, as long as he can express the main body of publicity, it is NICE