Food packaging design is an indispensable part of product sales, so an excellent packaging design can provide great help for food marketing. The following are several suggestions from Zhonghui Design to help designers better design food packaging.
Consider functionality
First of all, packaging needs to remain practical and have sufficient physical properties. This means that food packaging must be able to meet all safety guarantees, such as sealing, cooling, waterproofing, etc.; at the same time, it must be convenient and fast, such as light and easy-to-operate devices, easy-to-open bottle caps, easy-to-tear bags, etc.
Practical design
Correspondingly, packaging design also needs to consider the balance between aesthetic appearance and practicality. For example, through the selection of corresponding colors, fonts, styles, and supporting marketing strategies, the product looks good while breaking through the traditional frame and showing the natural and diverse style of the product. At the same time, special attention needs to be paid to food classification and related graphic and text descriptions should be strengthened. It will be easier for consumers to distinguish similar foods and choose their favorite flavors.
Market positioning
The market is an area that needs to be carefully understood before designing food packaging, identifying the main groups for sales, and then considering whether their concepts and aesthetics match. Young people or consumers who prefer trendy elements undoubtedly tend to be novel and fashionable, while some older consumers pay more attention to clear information and confirmation of product quality. Therefore, advertising strategies should be conceived and packaging design plans should be guided based on market demand.
Be consistent with the brand
Based on the premise of clear brand positioning, designers need to pay attention to the consistency of food packaging. This means that packaging of different styles, structures and specifications needs to adhere to a unified brand image. For example, the placement of the identification mark, font size and color are to follow the corporate brand image while promoting simple and effective communication with customers, while maintaining brand unity and making it easier for consumers to identify the brand.
Consider sustainability
More and more attention is being paid to the issue of sustainable development, and this is also very important in food packaging design. Biodegradable materials and environmentally friendly recycled cardboard have become the new favorites of green packaging. Of course, from the perspective of environmental protection costs, a design solution will be more expensive, but today when environmental protection, especially plastic-free solutions, are gradually becoming industry goals, these successful cases not only meet The intention of corporate social responsibility and is favored by the market.
In short, food packaging design must simultaneously adhere to factors such as practicality, aesthetics, market positioning, consistency with the brand, and consideration of sustainable development. Only by catering to consumer needs and breaking through the traditional framework can the device be designed as a representative work in the food industry.
Zhonghui Design’s original packaging design works
The above are among the professional packaging design companies Hui Design Answers, I hope it will be helpful to everyone.