Press and publication, color printing, print advertising, outdoor advertising, CIS planning and design of enterprises, poster design, poster design, publication design, product packaging design, commercial hand-drawing, website image design, webpage production, Flash, animation design, commercial photography, home decoration design, effect drawing design, exhibition, display design, garden design, architectural design, and display design.
● Curriculum setting
1. Rational cultivation of classical art
1. Sketch: Through learning, students can clearly understand the correct concept of sketch, master various forms of expression of sketch, and form the correct concept that sketch is the basic skill necessary for all plastic arts. Learn structure sketch, all-cause sketch, design sketch, etc.
2. Color: understand the color rules, master the performance of color tools (mainly gouache), and enable students to use color tools to complete the task of indoor still life sketch
3. Plane composition: the characteristics of basic elements of plane composition, and arrange and combine the basic elements of points, lines and planes according to certain aesthetic laws
4. Variation law, contrast relationship, color emotion expression and reconciliation method
5. Stereo composition: the composition method and aesthetic characteristics, processing techniques, material application, application of stereo composition in design, and practical application of stereo composition
6. Photography: understand photography skills and techniques, learn advertising, news, people, scenery, sports and performances. Master the basic laws of lighting, composition and color in photography and the means of making darkroom. And organically combined with the application of Photoshop, 3DS MAX and other software
7. Calligraphy: Introduce the history of China's calligraphy, explain in detail the writing skills and rules of regular script and running script, and introduce the basic characteristics of official script, seal script and cursive script, and master the standard writing methods of more than three kinds of fine arts
8. Standard drawing: the basic concepts and expression methods of descriptive geometry and engineering drawing. Basic norms and drawing methods of mechanical and architectural drawing, computer drawing
9. CIS planning and design: CIS theory, comprehensive explanation of enterprise concept and key explanation of visual design, planning and design of visual identification
1. Music theory foundation: basic knowledge of music theory, explanation of intervals, chords, debugging tonality and harmony arrangement, etc. Focus on cultivating students' musical quality to lay a good foundation for the following phonetic editing courses
11. Art criticism: through the evaluation of some famous works in the history of Chinese and foreign art development, improve students' aesthetic ability in architecture, sculpture, painting, arts and crafts, photography literature, drama, film, music and dance
12. History of Chinese and foreign art: focus on introducing the main schools in the history of Chinese and foreign art development and the artistic characteristics of their representative painters and works. Improve students' artistic appreciation ability and lay a strong artistic accomplishment foundation for artistic creation
2. Ability practice of modern art
1. Graphic art design
13. POP hand painting: the use and usage of POP tools, the drawing of headline characters, additional effect changes, demonstration exercises of the same word group changes, poster making
14. Font design: introducing different artistic fonts. Explain in detail the writing techniques and design rules of basic art fonts and creative art fonts
15. Pattern design: basic knowledge of graphic composition, modeling principles, combination methods, the relationship between graphic design and color
16. Logo design: the concept and function of logo design. Design principles, design forms, design techniques, design procedures, the general situation and current trend of logo design, appreciation and analysis of excellent logo design works
17. Book binding: the development course of book binding art, the language and grammar in book design, the design art of book cover, the layout and illustration arrangement of books, the performance media, decorative materials and printing technology of book art, the layout and illustration arrangement of books and the principles of layout design; The spatial arrangement of points, lines and surfaces and the formal rules of layout design
18. Packaging design: packaging overview, the concept, function and significance of packaging decoration design; Knowledge of materials, methods, modeling structure, technology and consumer psychology related to packaging design; Packaging design conception and positioning design; The basic theory of packaging design art communication; Basic procedures of packaging design
19. Printing technology: basic concepts, types and elements of printing, desktop publishing system before printing, basic technology and treatment during printing and after printing
2. Advertising design: overview of advertising design, advertising classification, creativity and conception of advertising, design and expression of advertising images and graphics, layout composition of advertising, arrangement of advertising words, psychology and application of advertising colors. Appreciation of excellent works
21. Basic articles of Photoshop: introduction and setting of operating environment, basic knowledge of images, operation and application of common tools, use and management of layers, paths, channels and masks, texts, task automation, creation of special effects with built-in filters, color mixing mode, image editing and image color adjustment
22. Professional articles of Photoshop: image making, color mixing, Image post-processing, Photoshop complex example making, Image processing methods of pre-printing design, use of common external filters
23, Illustrator: introduction and parameter setting of working environment, color basis and application, creation and editing of basic graphics, gradient, mixing and pattern making, word processing, chart making, file management and import and export, use of filters
24, Freehand: introduction and setting of working environment, and processing of text and basic graphics. Use of nodes and paths, creation of artistic effects by using layers and styles, page design and multi-page documents, animation design
25, CorelDraw: setting working environment, toolbox and palette, drawing of basic vector graphics, use of auxiliary panels, input and output files, basic text operation, contour lines and filling effects, production of special effects, production of CI manuals, objects with complex structures
26, PageMaker: introduction and setting of working environment, use of toolbars and floating panels, text typesetting and special effects, setting of graphics and images, setting and management of colors, setting and control of printing
2. Environmental art design
27. Environmental art design: modern and modern architectural styles, graphic drawing specifications, space design, perspective principle, expression techniques, modeling factors, light source factors, colors. The application and performance of quality and contract elements in indoor space design, the design of indoor functional spaces, and the analysis of specific cases
28. Exhibition design: exhibition materials and construction technology, exhibition space scheme design, stage space art design, professional exhibition design and production, enterprise participation, exhibition engineering design and production
29. Ergonomics: introduction to ergonomics, human body and indoor space, human body and furniture, human perception and feeling. People's behavioral psychology and spatial environment
3. AutoCAD: introduction and setting of working environment, drawing of basic graphics, use of auxiliary drawing tools, editing of graphics, setting and using of layers, colors and linetypes, text annotation and dimensioning, page layout and printing control, three-dimensional spatial drawing
31. Architectural art: the historical evolution of the development of formal beauty rules and styles (systems) of architectural design, Aesthetic laws of architecture, introduction of typical works of architectural masters in different times (design ideas, artistic features, decorative colors, patterns and expression techniques), understanding and mastering the differences between different architectural styles
32. Interior design practice: decoration technology, connotation of interior design, expression techniques of interior decoration, interior decoration materials and production technology, interior decoration design style, engineering budget and statistics, and production of engineering budget book
3DMAX basics: introduction of interface, basic functions, basic modeling methods, lofting, synthesis, Boolean modeling methods, simple modifier use, lighting, camera introduction
34, 3ds Max&; Lightscape indoor and outdoor decoration design and architectural animation: 3DSMAX 2D and 3D modeling, basic materials and mapping, lighting application, use of Lighttracer and Radiosity, camera application, introduction of Lightscape interface, lighting setting method, use of blocks and animation application
3, film and television art design chapter
35, Photography foundation and artistic design of video pictures: overview of camera development, picture scene, lens application, composition skills, angle, color, lens scheduling, camera operation technology, image time sequence composition art and montage skills, shooting and production skills of MTV, shooting and production skills of feature films
36. Film and television picture arrangement skills: introduction to film and television program arrangement, introduction to editing system, picture editing skills, sound editing skills, Application skills of subtitles and stunts, image expression techniques and style design, application examples
37 ′, Premiere: introduction and setting of working environment, introduction and editing of materials, production of switching stunts, production of filtering stunts, production of superimposed stunts, production of captions, production of sports stunts, setting and output of movie parameters, basic concepts of digital video, video acquisition
38, voice editing: Editing and eliminating the original song, adding chorus and reverberation to the original audio, and making various professional and charming sound effects, such as Reverb, Dynamics Processing, Time/Pitch; The difference and connection between modern music and computer music, the use of staff, piano drum, MIDI events, mixer and other windows, the arrangement of various musical instruments and the arrangement of different styles of music
39. Movie editing plug-in: hollwood fx jold Hollywood transition, Up to more than 3 films can be transformed at the same time, such as special effects of panorama flame and lens, filters for blur of Boris of Ae, distorted color matching, DigiEffects distorted filter package, FE lighting, particle plug-in package, Eye of AE to create fireworks, metal, hair, etc., color correction of Filmfx film
4, AfterEffects: basic principles of film and television animation, basic knowledge of nonlinear editing, layer management application, mask application, special effects use, image synthesis, color correction method, key and tracking combined with three-dimensional software, expression introduction
41, Combustion: interface composition, understanding and operation; The camera tracks the light used for film and television shooting; Organization and management of film and television synthetic materials, image cutting, color comparison, tracking and stability; Paint painting settings of particle system; Audio and video input and output; Seamless integration with 3DMAX
4. Animation art design
42. Animation art design: the development process of art animation, the classification of comics, animations and cartoons, and the practice of comics, animations and cartoons. Computer practice (cartoon making)
43, 3DMAX advanced animation design: game character design, game scene design, advanced modeling of Polygons and patches, character materials and mapping, bone and skin technology, advanced character animation plug-in Character studio, dynamic plug-in Reactor
44, Maya: basic polygon modeling and free NURBS modeling, Sculptor modification tool, application of bones in character animation, inverse IK calculation, character skin, flexor deformation, brush function, hair generator and cloth simulation module
5, website art design (14 class hours)
45, Flash：Flash animation production principle, transition animation production, mask animation skills, interactive animation production, sound addition and editing, and animation production in general. Animation optimization and release
46. Fireworks: Introduction to Fireworks, drawing of graphics, processing and decoration of bitmaps, Filter application, layer use, animation production technology, Web-based graphic design, optimized image export and combination with Dreamweaver
47, HTML：HTML overview, basic tags of HTML, use of basic HTML elements, embedding of multimedia objects, form elements and their use, application of cascading style sheets (CSS), application of frameworks
48, Dreamweaver：Dreamweaver's functions and advantages, site concept and creation, table typesetting skills, use and skills of page elements, typesetting of frames and layout views, use of templates, libraries and style sheets, layer effects and Javascript effects
49. Case analysis of website construction: appreciate and analyze the design styles and processes of well-known websites at home and abroad, determine the construction goals of websites, and analyze the needs of websites. The content and function design of the website, the information structure design of the website, the visual design, the consideration of the related issues of website development, how to manage, maintain and upgrade the website
III. Professional accomplishment of computers
5. Computer system and culture: computer science system, computer system model, hardware system, software system, operating system, language system, application software system, programming, learning method and so on. Computers and people, computers and society
51. Introduction to e-commerce: e-commerce foundation, e-commerce security, Electronic payment, network marketing, e-commerce and logistics foundation, e-commerce legal foundation, etc.
52. Computer network technology: computer network overview, OSI/ seven-layer reference model and practical model, data communication technology, network architecture, LAN protocol and composition, WAN, network interconnection equipment and interconnection technology, Internet and TCP/IP, Inter and Extranet
53. Advanced office applications: Word2 text entry, text typesetting, mixed arrangement of pictures and texts, table drawing, Excel2 spreadsheet setting, function calculation, data statistics, PowerPoint2 presentation creation, editing, slide production and slide export
54. Hardware assembly and maintenance: PC hardware architecture, computer composition, technical performance and hardware products, computer hardware assembly, Common fault diagnosis and maintenance, system parameter configuration and software system installation
Reference: www.xianhe.net
Respondents: as light as water o○-trainee wizard level 3 8-28 19:37
Comments on the best answer *** 9
If there are many things to learn from visual communication, . In addition to the "visual communication" major, there are more. .
Commentator: o Feng Yu Qing o