Yunji·Purple Mountain, a teahouse born for Purple Mountain. There is nothing in the mountains, there are many white clouds on the mountains. Just by looking at the plum blossoms, I can prepare tea by the stream.
This is Yunji’s WeChat copywriting, which includes positioning, value, target market, marketing method and profit model, and perfectly conforms to the five elements of the business model.
I accepted Xiaochen’s invitation yesterday and went to Purple Mountain for the first time today. The reason why it is true is because in 2014, I went to Sun Yat-sen Mausoleum with Yanzi and only walked a very small section of Purple Mountain. Instead of looking at the whole picture. Today, on the Yunjian coffee table, I got a glimpse of the essence of Purple Mountain.
This legendary mountain with the aura of an emperor, purple smoke and dragon veins is actually not very high in altitude. The highest peak, Tuotuo Ridge, is said to be only 600 meters, and there is even a cableway up the mountain. If you climb Tuotuo Ridge before 7:00 in the morning, there will be almost no people around, because even the ropeway staff only start working at 8:00. At that time, it is the best time to climb the Purple Mountain and have a panoramic view of Nanjing City.
Well, my goal this year is to keep updating daily for 365 days. If I insist on getting up early, I will leave it to next year. Because people's self-discipline is also inert. When there are too many things to do and the schedule is arranged every day, you don't know what your priorities are. So instead of doing everything, you might as well learn from Steve Jobs and only do one thing a year. For example, one year he insisted on wearing a tie every day. After a year of persistence, it really became a habit and was engraved on you. In my life, I will never forget it again, so I no longer need to insist on reminding myself every day.
So I will do one thing well this year, and get the 365-day permanent medal, because only if you persist for 365 days, the medal will not be the same as if you persist for 200 or 100 days. If it is not updated, it will be downgraded and eventually gone. The WeChat official account is just one of my bases. A diary written for myself. It can be regarded as a record, and it can also be regarded as introspection, recording the moments that I need to remember.
So, while insisting on doing one thing, I don’t rule out doing another thing. For example, if the weather is not so hot tomorrow, I will climb Tuotuo Mountains and enjoy the scenery in the Purple Mountain. Run 10 kilometers on the asphalt road.
Coincidentally, at this moment, there was a sound of rain outside. I turned on the weather forecast, and it turned out that it would rain tomorrow, and it would also rain the day after tomorrow. It seems that sometimes, the weather is also a blessing to me. The weather on Sunday was finally far away from the sweltering heat, which made me want to wander again in the middle of the night.
Sometimes, I also like to study the business models of WeChat public accounts. For example, today in Purple Mountain was a tea party to study business models. It was more of a brainstorming session than a tea party. I am not part of the professional working group, I was invited as a guest.
Mountains, small buildings, drinking tea, and collisions are all such fun things for me. No wonder Xiaochen invited me. It turned out to be Brother Jia’s recommendation. Brother Jia really knows me.
The participants were 6 women and 1 man. The ratio was not very coordinated, but the atmosphere at the scene was particularly harmonious. A quiet and elegant tea room, a few laptops, projection screens, and a few girls, on-site Baidu Mind Map to draw mind maps online.
For the 888 yuan private room tea set, I ordered Kunlun Snow Chrysanthemum, and everyone also ordered Lapsang Souchong, white tea, cooked Pu, four pots of tea, two plates of fruit, and some snacks to accompany the tea. Lunch includes snowflake beef cubes, Ningbo grilled vegetables, Sichuan pepper chicken and other dishes that are full of color, flavor and flavor.
Outside the window is a small pond with rockery goldfish and an outdoor teahouse. The wind chimes on the eaves have calligraphy characters of the Cang Jinling Moon. The mountain breeze blows by and the wind chimes are very sweet. resounded throughout the mountains. Opposite is the Zhongshan Yuhua Tea Production Base. The maid in the teahouse said that I can come and pick tea next spring. It is located on Shixiang Road, not far from Sun Yat-sen Mausoleum, Mingming Mausoleum, Purple Mountain Observatory, Botanical Garden, Underwater World, and Normal University. It is the core area of ??Purple Mountain.
Xiaochen got married from Wei Jian? next door. Further ahead is a Youth International Hotel and a small mountain house with a large lawn. It is the most romantic and most popular place for outdoor weddings. A venue for literature and art. Xiaochen graduated from Tsinghua University and graduated from the last full-time MBA class of Nanjing University last year. Then she joined this company as a senior brand manager. Now she is the general manager of a wholly-owned subsidiary and the person in charge of several business modules. However, this wholly-owned subsidiary still belongs to Jia Ge’s core business scope.
Xiaochen has a 3-year-old baby boy. Every weekend he takes his little baby to see the world. He has lived in Ningcheng for more than ten years, and later settled down to earn a big house, a luxury car, and a family. My son has a husband and a challenging person, but he likes a good job where he can use his talents. He likes to wear silk shirts, white wide-leg pants and pointed-toe high heels. She has a diving certificate, climbs mountains, and runs horses. She is also a bohemian 3 woman who loves freedom.
Today is the beginning of autumn, and everyone ate the watermelon on the fruit platter. Outside the glass window is the scorching heat of the beginning of autumn in this furnace city, but in the tea room it is clear and clear, just like spring. In the tea room, you can even find niche books such as "Beautiful Things Reshape the Heart" and "Creation Is Spiritual and Beautiful".
It started from 10:00 to 15:00. If Xiaochen had not caught the high-speed train, the brainstorming would have continued. This was a collision of inspirations, a group of people discussing the future business model, and there had been no such dialogue for a long time. There is a hearty feeling.