First, the consumption frequency is high and the use time is short, so the product turnover cycle is short, which can provide investors with huge and stable cash flow;
Second, it has a wide range of consumer groups and a huge market scale;
Third, due to the direct face to consumers, the forms of market sales can be varied;
Fourth, in the process of consumption, it is usually customary to buy nearby, or it is easily influenced by factors such as store atmosphere, product appearance packaging, advertising, price and so on. Therefore, consumers' buying habits of FMCG are simple, fast and impulsive.
Knowing this, the problem of what to sell during the Spring Festival is solved by more than half.
First, it is novel and profitable.
New year's goods are novel, which is already a very big advantage. With less competition, your profit margin can be greater. For example, fireworks with novel colors and shapes, or flowers can be placed at home to set off the atmosphere of the New Year.
Second, it is generally a new year's goods that supermarkets can't buy.
Unless you find other selling points of new year's goods, the good goods sold in stalls are not available in supermarkets. Because their prices are very different, which is why they can survive. For example, the zodiac dolls made at home will sell well if the stalls are set up, provided that the quality is guaranteed. Or local traditional food that every family has to eat.
Third, the actual cost of the product is low.
Generally speaking, the price of new year's goods sold by stalls will not be too high. If the price is too high, you can't sell it, but the profit can't be too high, so the actual cost of the product will be very low.
Fourth, the added value is high.
The good new year's goods sold by stalls are generally not its actual cost, but its added value. Only in this way can the price be sold, and customers can feel the value and buy immediately. Couplets, New Year pictures and other commodities. Jewelry items: Fu characters, couplets, Chinese knots and red lanterns.
Suitable for investors:
Part-time workers with expertise in calligraphy and handicrafts, community shopkeepers, etc.
Management skills:
1. Pay attention to buying new products. For example, electronic firecrackers, colored lights, hollow blessings, characteristic red lanterns, suede Spring Festival couplets and so on. It is easy to be favored by the market.
2. Grasp the fashion trend and contact the merchants to adjust the supplementary supply in time. Hand-woven Chinese knots, DIY red lanterns, etc.
Practical guide:
Many printing houses all over the country provide customized services for Fu Zi and couplets, such as Xiamen in Fujian and Heze in Shandong, which can provide customized and on-site services as required. A factory in Cangnan, Zhejiang Province provides wholesale service for couplets and blessings. In addition, all cities can find corresponding wholesale markets. Zhejiang Yiwu Commodity Wholesale Market has many styles of Chinese knots and red lanterns for wholesale and home delivery. Snacks are still the main characters of new year's goods.
Besides having many traditional meanings, the Spring Festival is an opportunity for many people to have a rest. Since it is a rest, snacks are indispensable. Melon seeds, hazelnuts, pine nuts, almonds and cashews are still the protagonists of this year's new year's goods.