In the fields of brand visual image design, packaging design, brand strategy, advertising communication, etc., Wang Chengfu deeply influenced China's cultural aesthetics into an international style full of modernity, endowed the brand with a plump and aesthetic image, and was able to accurately integrate space and plane, tradition and modernity, and East and West.
Wang Chengfu is deeply influenced by traditional art! I like calligraphy and painting very much. At the age of ten, I studied calligraphy and seal cutting. I have been to Erwang and Song Sijia all over the world. Later, I accepted Su (Su Shi) and Huang (Ting Jian) as my teacher. The official script comes from Cao Quanbei, with Yiying tablet and Libu tablet as my focus.
In 2008, he served as the design director of the 29th Beijing Olympic Games in Tianjin, and was responsible for the decoration and guidance system design of Tianjin Olympic Games. The design of the decoration and guidance system has been well received and recognized by the International Olympic Committee.
In 2008, the book design won the design award of "The Most Beautiful Book in the World" in Leipzig, Germany.
Personal work: afterwards